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Product Designer with over 4 years of experience designing digital products used by millions of people across government, enterprise, and consumer sectors. Specialized in complex institutional software, design systems, and bridging UX strategy with technical execution. My background spans product design, front-end development, and brand identity, allowing me to move fluidly from early-stage wireframing to pixel-perfect delivery.…Product Designer with over 4 years of experience designing digital products used by millions of people across government, enterprise, and consumer sectors. Specialized in complex institutional software, design systems, and bridging UX strategy with technical execution. My background spans product design, front-end development, and brand identity, allowing me to move fluidly from early-stage wireframing to pixel-perfect delivery.

Pedro Serra

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Product Designer with over 4 years of experience designing digital products used by millions of people across government, enterprise, and consumer sectors. Specialized in complex institutional software, design systems, and bridging UX strategy with technical execution. My background spans product design, front-end development, and brand identity, allowing me to move fluidly from early-stage wireframing to pixel-perfect delivery.…Product Designer with over 4 years of experience designing digital products used by millions of people across government, enterprise, and consumer sectors. Specialized in complex institutional software, design systems, and bridging UX strategy with technical execution. My background spans product design, front-end development, and brand identity, allowing me to move fluidly from early-stage wireframing to pixel-perfect delivery.

Available to hire

Product Designer with over 4 years of experience designing digital products used by millions of people across government, enterprise, and consumer sectors. Specialized in complex institutional software, design systems, and bridging UX strategy with technical execution. My background spans product design, front-end development, and brand identity, allowing me to move fluidly from early-stage wireframing to pixel-perfect delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

UX/UI Designer at Wrightia

February 1, 2024 - Present

Designed user flows, interfaces, and prototypes for software and websites supporting government entities with highly confidential projects. Developed Design Systems and led the definition and application of user experience principles in complex institutional and non-institutional environments. Collaborated closely with developers, project managers, and product owners to ensure consistency, accessibility, and scalability under tight deadlines.

Freelance / Owner at Sojistudio

April 1, 2024 - Present

Created websites and brands such as Host in Coast, Lusosuaz, and Apex. Developed custom WordPress portals and crafted digital content, branding, and visual strategies from scratch. Provided creative and technical direction for all studio projects.

Power Platform Developer & UX/UI Designer at Quasar Talent Driven Culture

January 31, 2024 - July 19, 2025

Designed user flows, interfaces, and prototypes for business apps using Power Platform. Developed internal CRMs and dashboards with a strong focus on user experience. Created wireframes and prototypes for fast iteration cycles, bridging business logic with user experience. Conducted in-depth user research, interviews, and usability tests to align designs with user needs and business objectives.

Graphic Designer at Inspirart

June 30, 2023 - July 19, 2025

Developed visual identities, catalogs, and graphic materials. Created visual systems for brands across industries including healthcare, automotive, social, and local retail. Designed and implemented responsive websites focused on clarity and conversion.

Product Designer at Wrghtia

February 1, 2024 - Present

Led and defined user experience principles in both institutional and non-institutional complex environments, improving user satisfaction and engagement through effective design thinking and prototyping.

Product Designer & Power Platform Developer at QSR

July 1, 2023 - January 1, 2024

Designed user flows, interfaces, and prototypes for business apps using Figma, enhancing user engagement and satisfaction.

Freelance / Owner at Sojtido

April 1, 2024 - Present

Created websites and brands such as Host in Coast, Lusosuaz, and Apex, enhancing their online presence and brand identity, through WordPress portals and client-focused engagement.

Designer at Inspirart

April 1, 2022 - June 1, 2023

Developed visual identities, catalogs, and graphic materials using Adobe Creative Cloud and Figma, enhancing brand recognition in various sectors.

Product Designer at Wrightia

February 1, 2024 - Present

Designing digital products for complex government and institutional environments, including high-impact civic web platforms. Led the UX/UI redesign of the Portuguese Ministry of Justice web platforms, achieving significant improvements in user satisfaction and efficiency.

Founder & Designer at Sojistudio (Freelance)

April 1, 2024 - Present

Founded and operate an independent design studio, delivering projects across brand identity, web design, and digital strategy. Manage all creative and technical aspects of client projects end-to-end.

Product & Brand Designer at Inspirart

April 1, 2022 - June 1, 2023

Developed visual identities, catalogues, and graphic materials for various brands. Focused on designing and implementing responsive WordPress websites to improve user engagement.