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Hi, I'm Lidya Saraswati, a passionate social media specialist with a background in Japanese Literature from Brawijaya University. I have solid experience creating engaging digital content, particularly short-form videos centered around food and snack recipes, and I enjoy crafting relevant and dynamic content across multiple platforms including TikTok, Instagram, and YouTube. I love staying on top of the latest trends and data analysis to develop effective content strategies. Whether managing social media teams or creating promotional materials, I thrive on collaboration and delivering content that resonates with audiences.…Hi, I'm Lidya Saraswati, a passionate social media specialist with a background in Japanese Literature from Brawijaya University. I have solid experience creating engaging digital content, particularly short-form videos centered around food and snack recipes, and I enjoy crafting relevant and dynamic content across multiple platforms including TikTok, Instagram, and YouTube. I love staying on top of the latest trends and data analysis to develop effective content strategies. Whether managing social media teams or creating promotional materials, I thrive on collaboration and delivering content that resonates with audiences.

Lidya Saraswati

Content Creator, Social Media Manager, Copywriter, +2

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Hi, I'm Lidya Saraswati, a passionate social media specialist with a background in Japanese Literature from Brawijaya University. I have solid experience creating engaging digital content, particularly short-form videos centered around food and snack recipes, and I enjoy crafting relevant and dynamic content across multiple platforms including TikTok, Instagram, and YouTube. I love staying on top of the latest trends and data analysis to develop effective content strategies. Whether managing social media teams or creating promotional materials, I thrive on collaboration and delivering content that resonates with audiences.…Hi, I'm Lidya Saraswati, a passionate social media specialist with a background in Japanese Literature from Brawijaya University. I have solid experience creating engaging digital content, particularly short-form videos centered around food and snack recipes, and I enjoy crafting relevant and dynamic content across multiple platforms including TikTok, Instagram, and YouTube. I love staying on top of the latest trends and data analysis to develop effective content strategies. Whether managing social media teams or creating promotional materials, I thrive on collaboration and delivering content that resonates with audiences.

Available to hire

Hi, I’m Lidya Saraswati, a passionate social media specialist with a background in Japanese Literature from Brawijaya University. I have solid experience creating engaging digital content, particularly short-form videos centered around food and snack recipes, and I enjoy crafting relevant and dynamic content across multiple platforms including TikTok, Instagram, and YouTube.

I love staying on top of the latest trends and data analysis to develop effective content strategies. Whether managing social media teams or creating promotional materials, I thrive on collaboration and delivering content that resonates with audiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Japanese

Advanced

Indonesian

Fluent

English

Intermediate

Work Experience

Social Media Content Creator at Self-employed

February 1, 2025 - Present

Creating engaging short-form video content centered around food and snack recipes shared across Instagram, YouTube, and TikTok. Implement content strategies to maximize audience engagement and interaction across social media platforms. Develop social media content and strategy to align with platform trends and audience preferences.

Content Creator, Content Writer, & Social Media Specialist at Dara Beauty Expert – Aesthetic Clinic

March 31, 2024 - July 19, 2025

Designed graphic materials for clinic promotion, including banners, posters, flyers, and social media content. Created and edited video content for clinic promotion. Managed the clinic’s Instagram account, ensuring consistent and engaging content updates. Wrote articles, product descriptions, and social media captions aligned with the clinic’s tone, focusing on beauty treatments and skincare.

Content Creator at Kampus Indonesia - PT Inspirasi Mandiri Nusantara

March 31, 2024 - July 19, 2025

Developed content ideas aligned with the purpose and target audience of Instagram @kampusindonesia. Wrote engaging captions to encourage interaction. Tracked post-performance metrics including engagement rate, reach, and impressions. Engaged with audience via comments and direct messages. Created and designed image and video content for Instagram.

Social Media Manager and Mentor at Kampus Indonesia - PT Inspirasi Mandiri Nusantara

September 30, 2023 - July 19, 2025

Managed and monitored social media presence across TikTok, Instagram, and YouTube. Provided guidance to a social media team of interns across multiple divisions and accounts. Conducted regular performance evaluations and addressed challenges in content development. Created visual and video content and handled audience engagement.

Social Media Specialist and Mentor at Kampus Indonesia - PT Inspirasi Mandiri Nusantara

March 31, 2023 - July 19, 2025

Managed and monitored social media presence across TikTok, Instagram, and YouTube. Supervised a team of interns divided into key roles across several assigned accounts. Conducted performance reviews with team members and mentors to evaluate progress and address challenges. Created visual and video content and managed audience engagement.