Available to hire
Hi, I’m Esperance Essou, currently based in Amsterdam. I specialize in digital marketing and global digital campaign activation with a focus on entertainment partners and basketball. Over the years, I’ve worked with renowned brands like adidas, JD Sports, and Nike, leveraging my skills to manage content, execute campaigns, and build strategic partnerships. I am passionate about creating engaging digital experiences and have a knack for managing cross-functional teams to deliver top-notch marketing solutions.
Besides my professional career, I enjoy analogue photography, cinema, and keeping fit through lifting, Pilates, and running. I love exploring creative ways to tell stories and connect communities, particularly in the fashion and sports industries. If you’re interested in collaborating or just want to chat about digital marketing or cinema, feel free to reach out!
Experience Level
Language
French
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Senior Manager Activation & Community Development at Adidas
September 1, 2021 - PresentI lead the successful end-to-end execution of global digital campaigns across all adidas digital touchpoints including .com, adidas App and CONFIRMED app. This includes agency briefing, creative and technical development, integration and localisation, user testing, quality assurance up to go-live and data reporting. Responsible for global execution, performance monitoring and handling major escalations for highly visible concepts such as Fear of God Athletics, Willy Chavarria, OG LA, and Bad Bunny.
Senior Manager Activation & Community Development at Adidas
September 1, 2021 - PresentLead the successful end-to-end execution of global digital campaigns across all adidas digital touchpoints, (.com, adidas App and CONFIRMED app) including agency briefing, creative & technical development, integration & localisation, user testing & quality assurance up to go-live and data reporting. Responsible for global execution, performance and monitoring for highly visible concepts including Fear of God Athletics, Willy Chavarria, OG LA, Bad Bunny.
Digital Content Management Statement Collaborations & Confirmed at Adidas
August 31, 2021 - July 19, 2025Created, managed, and published brand campaigns on a global and market level for Top Creators and Tier 1 adidas collaborations on platforms like .com, adidas App and early CONFIRMED app. Launched digital experiences for Beyonce x Ivy Park, Yeezy, Prada, and developed the Collaborators Hub to improve the customer journey. Participated in the CONFIRMED app launch for US and EU markets providing technical and content creation support.
Digital Content Management Statement Collaborations & Confirmed at Adidas
August 31, 2021 - July 19, 2025Created, managed, and published brand campaigns on global and market levels for Top Creators and Tier 1 adidas collaborations. Successfully launched digital experiences for Beyonce x Ivy Park, Yeezy, Prada, and more. Designed and launched the Collaborators Hub to improve customer journey. Participated in CONFIRMED App launches for the US and EU markets providing technical and content support.
Digital Marketing Executive at JD Sports
September 30, 2019 - July 19, 2025Responsible for digital marketing activities of JD Sports France Women’s department, ensuring targeted online traffic growth. Collaborated with Affiliates, Merchandising and SEO Teams. Generated brand awareness through digital marketing activations and events with magazines and brands like Paulette Mag and Nike Women World Cup. Managed website content on multiple platforms and launched the French women's focused social channel @jdfemme, growing it to 63K followers.
Digital Marketing Executive at JD Sports
September 30, 2019 - July 19, 2025Responsible for digital marketing activities of JD Sports France Women’s department, focusing on trade marketing to ensure targeted online traffic and growth. Collaborated with Affiliates, Merchandising, and SEO Teams. Generated brand awareness via activations and events with Paulette Mag, Elle Magazine, Yard, Nike Women World Cup. Managed website content and ensured campaign coverage on all channels. Created and managed @jdfemme social channel and led women’s influencer strategy for the French market.
Business Development for JD Sports Group at Nike
August 31, 2017 - July 19, 2025Leveraged analytics insights with weekly reports and helped investigate new multi-channel capabilities to grow sales around JD Sports in international markets excluding the UK. Maintained account relationships to deliver a seamless customers journey within JD e-store and retail. Piloted the 'International Activation' project aiming to increase local campaigns to grow JD's international market share from 17% to 50% by FY20.
Business Development for JD Sports Group at Nike
August 31, 2017 - July 19, 2025Leveraged analytics for weekly reports and investigated multi-channel capabilities to grow sales around JD Sports in international markets excluding UK. Maintained relationships with accounts to identify ways to deliver seamless premium customer journeys. Piloted the 'International Activation' project aimed at increasing local campaigns to grow JD international market share from 17% to 50%.
Education
Bachelor’s Degree at ISTC Business School
January 1, 2014 - December 31, 2014Master’s Degree at Sorbonne Paris Nord University
January 1, 2015 - December 31, 2015Master’s Degree at ESG Paris Business School
January 1, 2017 - December 31, 2017Bachelor's Degree at ISTC Business School
January 1, 2014 - December 31, 2014Master's Degree at Sorbonne Paris Nord University
January 1, 2015 - December 31, 2015Master's Degree at ESG Paris Business School
January 1, 2017 - December 31, 2017Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment
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