Available to hire
I am a results-driven product marketing professional with 6+ years of experience leading WeChat-driven campaigns, education technology marketing, and cross-functional collaboration to grow brand presence and revenue. I am currently pursuing an MSc in Marketing at UPF Barcelona and have studied at Capital Normal University in Beijing. I am fluent in Mandarin and English with basic Spanish, and I’m excited to apply data-driven strategies to drive growth in digital marketing and product marketing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Chinese
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Product Marketing Manager at Niu Technologies (NASDAQ: NIU)
May 31, 2024 - July 19, 2025Led digital marketing and lifecycle campaigns for NIU’s e-mobility products, doubling online sales in 2022 and achieving a 5x conversion growth by 2024. Developed go-to-market strategies across 3,000+ retail stores in China, delivered over 30 internal trainings, and executed integrated campaigns that quadrupled offline revenue. Launched more than six new products based on lifecycle analysis and customer insights, strengthening the value-added product portfolio. Collaborated with product and tech teams to improve app interfaces, enhancing conversion and user retention.
Product Marketing Analyst at Gaotu Education Technology (NYSE: GOTU)
November 30, 2021 - July 19, 2025Managed app content strategy and messaging throughout the product lifecycle. Designed a content supplier system that doubled content production efficiency and built a 700,000+ item learning database. Led user research and SEO optimization, increasing new app users by 30%. Trained and coordinated over 150 part-time editors and supervisors to streamline content delivery.
Marketing Associate at Cigna & CMB
September 30, 2020 - July 19, 2025Conducted market research to identify business opportunities and customer needs, enhancing brand visibility. Developed marketing materials and telemarketing strategies, achieving over 50 successful insurance product sales.
Growth Operations Coordinator at Shiji Mingde Education Technology
December 31, 2019 - July 19, 2025Executed sales and marketing strategies to drive education product growth and customer acquisition. Managed operations for 10,000+ tutors, improving engagement and efficiency through data-driven strategies.
Product Marketing Manager at Niu Technologies (NASDAQ: NIU)
May 31, 2024 - August 4, 2025Managed NIU’s digital marketing strategy across major social media platforms (WeChat, Douyin, Xiaohongshu, Instagram), achieving 5x growth in online conversion and 400% increase in offline engagement. Led the relationship with 10+ regional digital agencies to deliver locally relevant content campaigns, aligning with brand tone and platform-specific best practices. Developed and implemented social media expansion plans for new product lines and regions, launching 6+ integrated campaigns across 3,000+ stores. Oversaw content calendar, paid media strategy, and monthly performance reporting, ensuring alignment with global marketing KPIs. Presented performance reports and next-step recommendations to senior leadership, directly influencing roadmap and resource allocation. Delivered internal workshops to regional teams and partners on content strategy, platform optimization, and user engagement tactics.
Product Marketing Analyst at Gaotu Education Technology (NYSE: GOTU)
November 30, 2021 - August 4, 2025Led the app's organic growth strategy through SEO, educational content strategy, and social media messaging. Increased social engagement and app installs by 30% through data-backed content planning and headline optimization. Coordinated part-time content editors and agencies to scale content production across platforms. Tracked performance metrics weekly to optimize campaign direction and topic selection.
Growth Operations Coordinator at Shiji Mingde Education Technology
December 31, 2019 - August 4, 2025Recruited, trained, and managed a nationwide student ambassador team. Operated and maintained 50+ WeChat groups with over 5,000 student participants to coordinate seasonal education programs. Built SOPs for recruitment, onboarding, and operational communications. Increased regional program participation by 60% through localized recruitment and outreach campaigns.
Product Marketing Manager at Niu Technologies (NASDAQ: NIU)
May 31, 2024 - August 4, 2025Led digital marketing and lifecycle campaigns for NIU’s e-mobility products; doubled online sales in 2022 and achieved 5x conversion growth by 2024. Developed go-to-market strategies across 3,000+ retail stores in China; delivered 30+ internal trainings and executed integrated campaigns that quadrupled offline revenue. Launched 6+ new products based on lifecycle analysis and customer insights, strengthening the value-added product portfolio. Collaborated with product and tech teams to improve app interfaces, enhancing conversion and user retention.
Product Marketing Analyst at Gaotu Education Technology (NYSE: GOTU)
November 30, 2021 - August 4, 2025Managed app content strategy and messaging throughout the product lifecycle. Designed a content supplier system, doubling content production efficiency and building a 700,000+ item learning database. Led user research and SEO optimization, increasing new app users by 30%. Trained and coordinated 150+ part-time editors and supervisors to streamline content delivery.
Marketing Associate at Cigna & CMB
September 30, 2020 - August 4, 2025Conducted market research to identify business opportunities and customer needs, enhancing brand visibility. Developed marketing materials and telemarketing strategies, achieving 50+ successful insurance product sales.
Growth Operations Coordinator at Shiji Mingde Education Technology
December 31, 2019 - August 4, 2025Executed sales and marketing strategies to drive education product growth and customer acquisition. Managed operations for 10,000+ tutors, improving engagement and efficiency through data-driven strategies.
Product Marketing Manager at NIU Technologies
May 1, 2024 - September 19, 2025Designed and executed national WeChat promotional campaigns for major product launches; doubled online sales in 2022 and drove fourfold offline revenue growth in 2023. Led distributor partnerships across 3,000+ retail outlets with consistent brand messaging. Built integrated digital marketing calendars (WeChat, RED, Douyin) to boost brand visibility in China's digital ecosystem. Analyzed campaign performance and derived actionable insights on pricing, promotions, and engagement. Managed WeChat-based parent and student communities to drive leads and enrollment; created targeted content and group campaigns to improve enrollment conversion and retention. Coordinated cross-functional projects to optimize CRM data workflows and enhance user experience.
Product Marketing Analyst at NIU Technologies
May 1, 2024 - September 19, 2025Supported product marketing initiatives with data-driven campaign analysis and ROI optimization; collaborated with sales, product, and marketing teams to align messaging across channels.
Growth Marketing Manager at Gaotu Education Technology
November 1, 2021 - September 19, 2025Led digital marketing strategy across social platforms (WeChat, RED, Douyin) and implemented SEO/SEM, paid ads, and content campaigns to improve brand visibility and recruitment. Executed integrated online/offline campaigns and contributed to international digital marketing strategies; developed data-driven insights to measure ROI and optimize campaigns. Implemented CRM data workflows to streamline user acquisition and engagement.
Growth Operations Coordinator at Shiji Mind Education Technology
December 1, 2019 - September 19, 2025Coordinated growth operations for education technology products, including campaign planning, CRM enhancements, and cross-team collaboration to drive lead generation and enrollment.
Education
B.E. at Capital Normal University
September 1, 2013 - June 30, 2017Master at Universitat Pompeu Fabra – Barcelona School of Management
January 1, 2024 - December 31, 2025Bachelor at Capital Normal University
January 1, 2013 - December 31, 2017B.E. at Capital Normal University
September 1, 2013 - June 30, 2017Master in Marketing at Pompeu Fabra University – Barcelona School of Management
January 1, 2024 - January 1, 2025Master in Marketing at Capital Normal University
January 1, 2013 - January 1, 2017Bachelor in Computer Engineering at Capital Normal University
January 1, 2010 - January 1, 2013Qualifications
Industry Experience
Consumer Goods, Education, Software & Internet, Financial Services, Retail, Transportation & Logistics, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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