Available to hire
I am a dynamic and motivated digital marketing professional with over 10 years of hands-on experience in various aspects of digital marketing. Throughout my career, I have been involved in content management, e-commerce, and online stakeholder management, which allows me to adapt quickly and efficiently to new challenges. I thrive in team environments and enjoy collaborating with cross-functional teams to deliver high-quality projects.
Experience Level
Expert
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
Language
Turkish
Fluent
English
Fluent
Dutch
Intermediate
Italian
Beginner
Work Experience
Digital Content Management Consultant (Syndication & PIM) - Freelance at ASICS EMEA
December 1, 2023 - PresentAligning with ecommerce agencies and partners to create a seamless content syndication process for enhanced market presence. Coordinating internal automation to maximize PIM efficiency for streamlined content syndication processes and operations. Planning and executing company-wide content syndication system rollout, aligning strategies for enhanced distribution effectiveness.
E-Merchandising Manager at L’Oreal Benelux
November 30, 2023 - July 19, 2025Developed the most optimal content optimization process with internal and external stakeholders including pure players and omni-channel retailers. Created an optimal online shopping experience through perfect content, navigation, search, ratings and reviews. Managed distribution of content to retailers in collaboration with external content partners. Launched initiatives to further improve content process including tooling, reporting, and processes.
Digital Marketing Manager at Philips Monitors
November 30, 2022 - July 19, 2025Coordinated digital marketing activities among all teams including communication, product management, planning and 30+ regional sales teams. Developed digital content strategy for Philips Monitors website covering 9 categories and 30+ locales. Created SEA and digital analytics strategy. Managed retailer/marketplace where-to-buy and content syndication. Coordinated digital product activation and product launches for 300+ products. Managed and migrated internal digital platforms such as PIM, portal, catalog builder, newsletter etc. Handled digital 3rd party and agency management for 10+ partners.
e-Commerce Solutions Manager at Philips Royal
April 30, 2021 - July 19, 2025Operational and business ownership of e-Commerce programs including retailer/marketplace leads, content syndication, and store navigation for B2B and B2C across 30+ business categories. Coordinated stakeholder onboarding to internal systems with 7 e-Commerce agencies, 500+ retailers and 70+ Philips markets globally. Managed e-Commerce operations team and service portfolio ensuring quality deliverables. Provided first-line support for e-Commerce related IT escalations, feed activation and change requests.
Content Project Manager at Hertz
February 28, 2018 - July 19, 2025Worked as outsourced on-site Project Manager for digital content migration for 100+ countries. Coordinated actively between content owners, development team, and front-end team during project planning and execution.
Web Content Manager at TomTom
October 31, 2017 - July 19, 2025Owned content management for TomTom Direct, the B2B platform. Managed content editing, publishing, page creation, and promotions for 8 business categories across 10+ markets. Coordinated between business stakeholders, development, and front-end teams. Administered TomTom Library digital asset bank and regularly reported ‘Where-to-buy’ and content syndication analytics.
Reporting & Analytics Specialist at TomTom
February 29, 2016 - July 19, 2025Supported creation of online behavioral data dashboard and related visualizations. Created interactive reports in Excel and presented regularly.
Technical Office Engineer at Polimeks
September 30, 2013 - July 19, 2025Prepared employer and sub-contractor progress payments, contracts, daily/weekly/monthly site reports controlling costs.
Project & Technical Marketing Engineer at ArcelorMittal
November 30, 2012 - July 19, 2025Conducted market and customer analysis, prepared valid and economical material alternatives, and created offers.
Digital Content Management Consultant (Syndication & PIM) - Freelance at ASICS EMEA
December 1, 2023 - PresentAligning with ecommerce agencies and partners to create a seamless content syndication process for enhanced market presence. Coordinating internal automation to maximize PIM efficiency for streamlined content syndication processes and operations. Planning and executing company-wide content syndication system rollout, aligning strategies for improved distribution effectiveness.
E-Merchandising Manager at L’Oreal Benelux
November 30, 2023 - July 19, 2025Developed the optimal content optimization process with internal and external stakeholders including pure players and omni-channel retailers. Created an optimal online shopping experience for consumers fostering perfect content, navigation, search, and ratings & reviews. Distributed content to retailers in collaboration with external content partners. Launched initiatives to improve the content process including tooling, reporting, and process enhancements.
Digital Marketing Manager at Philips Monitors
November 30, 2022 - July 19, 2025Coordinated digital marketing activities among all teams including communication, product management, and planning across 30+ regional sales teams. Managed digital content strategy for Philips Monitors website across 9 categories and 30+ locales. Created SEA and digital analytics strategies. Managed retailer/marketplace where-to-buy and content syndication. Coordinated digital product activation and launches for 300+ products. Managed and migrated internal digital platforms such as PIM, Portal, and catalog builders. Oversaw digital 3rd party and agency management of over 10 partners.
e-Commerce Solutions Manager at Philips Royal
April 30, 2021 - July 19, 2025Owned operational and business aspects of e-Commerce programs, retailer/marketplace leads, content syndication, and store navigation across 30+ business categories for both B2B and B2C portfolios. Coordinated retailer/store onboardings to internal systems involving 7 e-Commerce agencies, 500+ retailers, and 70+ Philips markets globally. Managed the e-Commerce operations team and ensured quality deliverables. Provided first-line support for e-Commerce IT escalations, feed activations, and change requests.
Content Project Manager at Hertz
February 28, 2018 - July 19, 2025Outsourced on-site Project Manager responsible for digital content migration covering 100+ countries. Coordinated efforts between content owners, development, and front-end teams during project planning and execution.
Web Content Manager at TomTom
October 31, 2017 - July 19, 2025Managed content for TomTom Direct, TomTom's B2B platform. Responsible for content editing/publishing, page creation, and promotion creation across 8 business categories in over 10 markets. Coordinated between business stakeholders, development teams, and front-end execution teams. Managed the digital asset bank and performed regular analytics reporting on where-to-buy and content syndication.
Reporting & Analytics Specialist at TomTom
February 28, 2016 - July 19, 2025Supported creation of online behavioral data dashboard and related data visualizations. Created interactive, regular Excel reports and presented data consistently.
Technical Office Engineer at Polimeks
September 30, 2013 - July 19, 2025Prepared progress payments and contracts for employer and sub-contractors. Managed daily, weekly, and monthly site reports with cost availability control.
Project & Technical Marketing Engineer at ArcelorMittal
November 30, 2012 - July 19, 2025Conducted market and customer analysis. Prepared material alternatives for customers and created offers supporting valid and economical solutions.
Digital Content Management/Ecom Campaign Consultant at ASICS EMEA
December 1, 2023 - PresentAligning with ecommerce agencies and partners, creating a seamless content syndication process, and system rollout for market presence. Leading the management of PIM and DAM systems. Maintenance, quality check, integrations, and continuous improvement of the platforms. Coordinating internal automation and maximizing PIM efficiency for a streamlined content process. Owning end-to-end campaign content management, PIM/DAM/Wholesale integration, planning, and on-time delivery.
E-Merchandising Manager at L’Oreal Benelux
November 1, 2022 - November 1, 2023Developed the most optimal content optimization process with internal and external stakeholders. Created an optimal online shopping experience through perfect content, navigation, search, ratings & reviews. Launched initiatives to further improve the content process.
Digital Marketing Manager at Philips Monitors
February 1, 2021 - November 1, 2022Coordination of digital marketing activities amongst all teams, overseeing the digital content strategy, and managing retailer/marketplace content syndication.
e-Commerce Solutions Manager at Philips Royal
February 1, 2018 - April 1, 2021Operational and business ownership of e-Commerce Programs, managing a team and ensuring the quality of e-Commerce deliverables.
Content Project Manager at Hertz
October 1, 2017 - February 1, 2018Worked as outsourced on-site Project Manager for digital content migration across 100+ countries, coordinating between content owners and development teams.
Web Content Manager at TomTom
February 1, 2016 - October 1, 2017Content management ownership for the B2B platform, responsible for content editing/publishing and analytics reporting.
Reporting & Analytics Specialist at TomTom
November 1, 2015 - February 1, 2016Supported the creation of the online behavioral data dashboard and related visualizations, creating reports in Excel.
Technical Office Engineer at Polimeks
November 1, 2012 - September 1, 2013Prepared employer and sub-contractor progress payments and cost control site reports.
Project & Technical Marketing Engineer at ArcelorMittal
June 1, 2011 - November 1, 2012Conducted market analysis, prepared offers, and collaborated with customers on material alternatives.
Education
MBA at Universita di Pisa – Italy
January 1, 2014 - December 31, 2015M. Sc. in Project Management at Yildiz Tech. University – Istanbul
January 1, 2012 - December 31, 2013B. Sc. in Civil Engineering at Yildiz Tech. University – Istanbul
January 1, 2006 - December 31, 2010MBA at Universita di Pisa – Italy
January 1, 2014 - December 31, 2015M. Sc. at Yildiz Tech. University – Istanbul
January 1, 2012 - December 31, 2013B. Sc. at Yildiz Tech. University – Istanbul
January 1, 2006 - December 31, 2010MBA at Universita di Pisa – Italy
January 1, 2014 - January 1, 2015M. Sc. in Project Management at Yildiz Tech. University – Istanbul
January 1, 2012 - January 1, 2013B. Sc. in Civil Engineering at Yildiz Tech. University – Istanbul
January 1, 2006 - January 1, 2010Qualifications
Industry Experience
Consumer Goods, Retail, Computers & Electronics, Professional Services, Travel & Hospitality
Experience Level
Expert
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Beginner
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