Yazhini Ravichandran
I am an SEO analyst with around three years of experience specializing in search engine optimization, search engine marketing, and social media optimization.
About
I am an SEO analyst with around three years of experience specializing in search engine optimization, search engine marketing, and social media optimization. I am passionate about learning and implementing the latest SEO techniques and thrive in fast-paced environments where I can leverage my knowledge and creativity.
I have hands-on experience in website analysis, keyword research, on-page and off-page optimization, competitor analysis, and boosting click-through rates. My expertise extends to managing quality content and following Google algorithm updates to ensure effective SEO strategies.
- 11 years' experience
- Joined July 2025
Languages
- AmharicIntermediate
Industry experience
- Software & Internet
- Professional Services
- Media & Entertainment
- Retail
- Financial Services
Work experience· 4 roles
Worked on organic search engine optimization and website promotion on major search engines like Google, Yahoo, and Bing. Managed social networking, on-page, and off-page marketing activities. Prepared traffic reports using Google Analytics and manual ranking reports for search engines. Conducted on-page optimization including meta tagging and alt tags. Executed off-page optimization such as article submission, blogging, directory submission, and social bookmarking. Performed keyword activity analysis, complete website examination, competitive analysis, client website testing, and resolving crawling errors. Monitored overall SEO program success in terms of keyword ranking, indexed pages, and backlinks.
Worked on organic search engine optimization and website promotion across major search engines such as Google, Yahoo, and Bing. Engaged in social networking, on-page and off-page marketing activities. Prepared traffic reports using Google Analytics and manual site ranking reports monthly. Performed on-page optimization including meta tagging, alt tags, and scripts for static and dynamic sites. Conducted off-page optimization activities such as article submission, blogging, directory submission, and social bookmarking. Analyzed keyword activities, conducted complete website examination, competitive analysis for keywords, and resolved crawling errors. Monitored SEO program success including keyword ranking, indexed pages, and backlinks.
Checked content quality to provide unique content for viewers, determined keyword density, and created unique titles and meta descriptions. Set up keyword phrases for specific pages, added keywords to web pages, and generated sitemaps in XML format, including image and video sitemaps. Analyzed competitors to enhance website visibility and increased visitors through off-page techniques like bookmarking, classifieds, networking, article submissions, press releases, and blogs. Managed Google Local Business Listing and ran Google AdWords and AdSense campaigns. Received Star Award for excellent deliverables and team building.
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