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Hi, I'm Laura Smith, a trauma-informed HR and content strategist with over 10 years of experience helping businesses grow through people management, internal systems, and impactful digital content. I specialize in creating scalable workflows, managing diverse teams, and developing digital products that foster connection, conversion, and emotional healing. I love bridging the gap between operations and creativity, especially within HR, wellness, and faith-based brands. I'm passionate about crafting authentic, faith-rooted content and resources that support emotional healing and personal growth.…Hi, I'm Laura Smith, a trauma-informed HR and content strategist with over 10 years of experience helping businesses grow through people management, internal systems, and impactful digital content. I specialize in creating scalable workflows, managing diverse teams, and developing digital products that foster connection, conversion, and emotional healing. I love bridging the gap between operations and creativity, especially within HR, wellness, and faith-based brands. I'm passionate about crafting authentic, faith-rooted content and resources that support emotional healing and personal growth.

Laura Smith

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Hi, I'm Laura Smith, a trauma-informed HR and content strategist with over 10 years of experience helping businesses grow through people management, internal systems, and impactful digital content. I specialize in creating scalable workflows, managing diverse teams, and developing digital products that foster connection, conversion, and emotional healing. I love bridging the gap between operations and creativity, especially within HR, wellness, and faith-based brands. I'm passionate about crafting authentic, faith-rooted content and resources that support emotional healing and personal growth.…Hi, I'm Laura Smith, a trauma-informed HR and content strategist with over 10 years of experience helping businesses grow through people management, internal systems, and impactful digital content. I specialize in creating scalable workflows, managing diverse teams, and developing digital products that foster connection, conversion, and emotional healing. I love bridging the gap between operations and creativity, especially within HR, wellness, and faith-based brands. I'm passionate about crafting authentic, faith-rooted content and resources that support emotional healing and personal growth.

Available to hire

Hi, I’m Laura Smith, a trauma-informed HR and content strategist with over 10 years of experience helping businesses grow through people management, internal systems, and impactful digital content. I specialize in creating scalable workflows, managing diverse teams, and developing digital products that foster connection, conversion, and emotional healing.

I love bridging the gap between operations and creativity, especially within HR, wellness, and faith-based brands. I’m passionate about crafting authentic, faith-rooted content and resources that support emotional healing and personal growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder & Brand Strategist at She's The Altar

January 1, 2023 - Present

Grew audience to 10,000+ across TikTok and Instagram through trauma-informed, faith-rooted content. Increased website traffic by 145% over 6 months via SEO-optimized blog content and Pinterest pins. Designed and sold over 20 digital products including healing journals, EFT scripts, and affirmation packs. Built and launched full client offers using Canva, Stripe, and email marketing flows. Collaborated with coaches, ministry leaders, and content creators to develop healing-based resource bundles.

Human Resources Manager at ASAP Tree Service

January 1, 2024 - July 19, 2025

Supported 15-20+ field employees with onboarding, payroll, time tracking, and HR compliance. Reduced manual payroll processing errors by implementing new digital timekeeping system. Handled workers' compensation documentation and state reporting with 100% deadline compliance. Created internal process guides and training materials to improve field communication.

Owner at Whiskey Lane Wholesale

January 1, 2021 - Present

Managed branding, inventory, vendor outreach, and e-commerce fulfillment. Created digital marketing assets, mockups, and campaigns using Canva and Adobe. Achieved a 4.9+ star average in customer satisfaction across multiple platforms. Oversaw bookkeeping, customer support, and seasonal sales planning.

Sales Manager at Cricket Wireless

January 1, 2021 - July 19, 2025

Ranked in the top 10% of district sales leaders for 4 consecutive years. Trained over 8 team members on product knowledge, sales tactics, and customer service protocols. Developed in-store promotions and marketing strategies to increase foot traffic. Handled daily cash reports, inventory audits, and shift scheduling.