Hi! I'm Fiorella Sanchez Capurro, a creative director and digital communicator with over 9 years of experience in brand storytelling, visual content, and emotional branding. I love blending strategy, aesthetics, and purpose to create meaningful campaigns that captivate audiences and build strong brand identities. I founded Peak and Co., a creative agency where I lead visual direction and creative strategy for national and international brands. I specialize in optimizing digital platforms like Meta tools and crafting content that resonates deeply with people. Beyond brand strategy, I'm passionate about photography and guiding multidisciplinary teams toward innovative visual storytelling. Let's connect and create something impactful together!

Fiorella Sanchez Capurro

Hi! I'm Fiorella Sanchez Capurro, a creative director and digital communicator with over 9 years of experience in brand storytelling, visual content, and emotional branding. I love blending strategy, aesthetics, and purpose to create meaningful campaigns that captivate audiences and build strong brand identities. I founded Peak and Co., a creative agency where I lead visual direction and creative strategy for national and international brands. I specialize in optimizing digital platforms like Meta tools and crafting content that resonates deeply with people. Beyond brand strategy, I'm passionate about photography and guiding multidisciplinary teams toward innovative visual storytelling. Let's connect and create something impactful together!

Available to hire

Hi! I’m Fiorella Sanchez Capurro, a creative director and digital communicator with over 9 years of experience in brand storytelling, visual content, and emotional branding. I love blending strategy, aesthetics, and purpose to create meaningful campaigns that captivate audiences and build strong brand identities. I founded Peak and Co., a creative agency where I lead visual direction and creative strategy for national and international brands.

I specialize in optimizing digital platforms like Meta tools and crafting content that resonates deeply with people. Beyond brand strategy, I’m passionate about photography and guiding multidisciplinary teams toward innovative visual storytelling. Let’s connect and create something impactful together!

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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Beginner
Guaraní
Beginner
Italian
Beginner

Work Experience

Founder & Creative Director at Peak and Co.
January 1, 2021 - Present
Led creative strategy and visual direction for brands such as Mercedes-Benz, Casa Rica, John Foos, Amercook, among others. Developed and executed campaigns across social media platforms, from concept to content. Expert in optimizing Meta tools and platforms (Business Suite, Creator Studio, content performance, insights, storytelling strategies). Directed multidisciplinary teams in content, design, photography, and brand communication.
Social Media Project Contributor at Sound of Freedom Foundation
January 1, 2024 - Present
Supporting the international digital campaign of the foundation behind the film Sound of Freedom. Contributing to cause-driven content strategy in English, with global reach and storytelling impact.
Content Creator & Influencer at Independent
January 1, 2017 - Present
Brand ambassador and content collaborator for Nivea, Maybelline, La Roche-Posay, Avène, and others. Specialized in creative copywriting and video scripts for Reels, social ads, and storytelling campaigns. Professional photographer focused on lifestyle, branding, and product visual identity.
Founder & Educator at FS Makeup Studio
December 31, 2021 - July 19, 2025
Launched and led a makeup education studio, developing the brand's visual identity and digital presence. Trained aspiring professional makeup artists and built a loyal online community.
Communications Assistant at Supreme Court of Justice – Public Registries
December 31, 2019 - July 19, 2025
Created institutional content, visuals, and internal campaigns. Managed social media and supported communication strategy for a public sector office.
Founder & Creative Director at Peak and Co.
January 1, 2021 - Present
Led creative strategy and visual direction for brands such as Mercedes-Benz, Casa Rica, John Foos, Amercook, among others. Developed and executed campaigns across social media platforms, from concept to content. Expert in optimizing Meta tools and platforms including Business Suite and Creator Studio. Directed multidisciplinary teams in content, design, photography, and brand communication.
Social Media Project Contributor at Sound of Freedom Foundation
January 1, 2024 - Present
Supported the international digital campaign of the foundation behind the film Sound of Freedom. Contributed to cause-driven content strategy in English, with global reach and storytelling impact.
Content Creator & Influencer at Freelance / Various Brands
January 1, 2017 - Present
Brand ambassador and content collaborator for Nivea, Maybelline, La Roche-Posay, Avène, and others. Specialized in creative copywriting and video scripts for Reels, social ads, and storytelling campaigns. Professional photographer focused on lifestyle, branding, and product visual identity.
Founder & Educator at FS Makeup Studio
December 31, 2021 - July 19, 2025
Launched and led a makeup education studio, developing the brand’s visual identity and digital presence. Trained aspiring professional makeup artists and built a loyal online community.
Communications Assistant at Supreme Court of Justice – Public Registries
December 31, 2019 - July 19, 2025
Created institutional content, visuals, and internal campaigns. Managed social media and supported communication strategy for a public sector office.

Education

B.A. in Communications at Universidad Americana
January 1, 2021 - July 19, 2025
High School Diploma at Los Laureles
January 1, 2013 - December 31, 2013
B.A. in Communications at Universidad Americana
January 1, 2021 - January 1, 2021
High School Diploma at Los Laureles
January 1, 2013 - December 31, 2013

Qualifications

Professional Photography Training
January 1, 2020 - December 31, 2020
Professional Makeup Technician
January 1, 2019 - December 31, 2019
Professional Photography Training
January 1, 2020 - December 31, 2020
Professional Makeup Technician
January 1, 2019 - December 31, 2019

Industry Experience

Media & Entertainment, Retail, Education, Government, Non-Profit Organization, Consumer Goods