I am an award-winning writer, editor, and salesperson with a diverse background spanning sports analytics, corporate sales, marketing, and journalism. Having worked in various contract and full-time roles, I have developed keen skills in content creation, client engagement, and data analysis, and I look forward to bringing these strengths to new ventures. Throughout my career, I've been passionate about storytelling, scouting, and sales—whether that involves writing compelling feature stories, analyzing sports data, or driving sales targets. I am adaptable, diligent, and excited to apply my experience toward opportunities that allow me to continue growing and contributing value.

Allan Farley

I am an award-winning writer, editor, and salesperson with a diverse background spanning sports analytics, corporate sales, marketing, and journalism. Having worked in various contract and full-time roles, I have developed keen skills in content creation, client engagement, and data analysis, and I look forward to bringing these strengths to new ventures. Throughout my career, I've been passionate about storytelling, scouting, and sales—whether that involves writing compelling feature stories, analyzing sports data, or driving sales targets. I am adaptable, diligent, and excited to apply my experience toward opportunities that allow me to continue growing and contributing value.

Available to hire

I am an award-winning writer, editor, and salesperson with a diverse background spanning sports analytics, corporate sales, marketing, and journalism. Having worked in various contract and full-time roles, I have developed keen skills in content creation, client engagement, and data analysis, and I look forward to bringing these strengths to new ventures.

Throughout my career, I’ve been passionate about storytelling, scouting, and sales—whether that involves writing compelling feature stories, analyzing sports data, or driving sales targets. I am adaptable, diligent, and excited to apply my experience toward opportunities that allow me to continue growing and contributing value.

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Language

English
Fluent

Work Experience

Analytics Data Scout at Pro Football Focus
January 31, 2025 - July 19, 2025
Part-time contract position involving watching weekly NCAA football games on computer and entering analytic data for every play, then submitting results to PFF.
ANALYTICS DATA SCOUT at PRO FOOTBALL FOCUS
January 31, 2025 - July 19, 2025
Part-time contract position involving watching weekly NCAA football games via computer, entering analytical data for every play, and submitting results to PFF.
Regional Scouting Representative at Evolution Metrix
March 31, 2020 - July 19, 2025
Part-time contract role attending high-level high school baseball games to collect analytical data and video on prospective Major League Baseball prospects. Responsibilities included uploading video and entering data every Sunday.
REGIONAL SCOUTING REPRESENTATIVE at EVOLUTION METRIX
March 31, 2020 - July 19, 2025
Part-time contract position attending high school baseball games to collect analytical data and video on prospective Major League Baseball prospects. Responsible for uploading video and entering data weekly.
Corporate Sales and Marketing Manager at TNC Publications
July 31, 2018 - July 19, 2025
Managed sales of corporate, trade, and community magazine advertising. Prospected for new clients, made sales calls, and assigned magazine ad sales to other salespersons.
CORPORATE SALES AND MARKETING MANAGER at TNC PUBLICATIONS
July 31, 2018 - July 19, 2025
Sold advertising for corporate, trade, and community magazines. Prospected new clients, made sales calls, and assigned ad sales to other salespersons.
Editor, Head Features Writer at Scene-Chicago Magazine
June 30, 2017 - July 19, 2025
Edited arts, fashion, entertainment and news website content; wrote feature stories and press releases; managed social media content. Assigned and edited submissions from writers, bloggers, and photographers. Awarded Dionisio Group national writing prize for features.
EDITOR, HEAD FEATURES WRITER at SCENE-CHICAGO MAGAZINE
June 30, 2017 - July 19, 2025
Edited arts, fashion, entertainment, and news content for website; wrote feature stories, press releases, and managed social media content. Assigned and edited submissions from writers, bloggers, and photographers. Awarded Dionisio Group national writing prize.
Sales Consultant at Renfrew Chrysler
August 31, 2014 - July 19, 2025
Sold and leased new and used autos and trucks. Prospected, advised, and closed clients while consistently meeting and exceeding sales targets.
SALES CONSULTANT at RENFREW CHRYSLER
August 31, 2014 - July 19, 2025
Sold and leased new and used autos and trucks. Prospected, advised, and closed clients, consistently meeting and exceeding sales targets.
Sales Consultant at Calgary Honda
December 31, 2006 - July 19, 2025
Sold and leased new and used automobiles and trucks. Prospected new clients, provided advice, and closed deals, exceeding sales targets. Named highest-scoring Customer Service Index salesperson in 2006.
SALES CONSULTANT at CALGARY HONDA
December 31, 2006 - July 19, 2025
Sold and leased new and used autos and trucks. Prospected, advised and closed clients. Met and exceeded sales targets. Named highest-scoring Customer Service Index salesperson in 2006.
Sales Consultant at Metro Ford
September 30, 2004 - July 19, 2025
Sold and leased new and used vehicles. Engaged in prospecting, advising clients, and closing sales, regularly achieving sales goals.
SALES CONSULTANT at METRO FORD
September 30, 2004 - July 19, 2025
Sold and leased new and used autos and trucks. Prospected, advised and closed clients. Met and exceeded sales targets.
Advertising Sales Executive at Calgary Sun
June 30, 2003 - July 19, 2025
Sold advertising for special newspaper sections, consistently achieving and exceeding sales targets and grew the Special Sections inserts.
ADVERTISING SALES EXECUTIVE at CALGARY SUN
June 30, 2003 - July 19, 2025
Sold advertising for special sections of a daily newspaper. Achieved and exceeded sales targets and grew Special Sections inserts.
Sales Executive at BC Lions Football Club
June 30, 2002 - July 19, 2025
Prospected and sold season tickets, luxury suites, and group sales, engaged with prospective and existing customers to present value propositions and retain and upgrade ticket packages.
SALES EXECUTIVE at BC LIONS FOOTBALL CLUB
June 30, 2002 - July 19, 2025
Prospected for season ticket sales, luxury suites, and group sales to individuals and businesses. Presented value of Lions tickets to prospects. Retained and upgraded existing customers.
Regional Scouting Director at College Bound Student Athletes
February 29, 2000 - July 19, 2025
Identified elite student athletes and promoted scouting services. Marketed and sold packages to athletes and families to aid recruitment to NCAA, NAIA, JC's, and CIS schools. Awarded Top North American Scouting Representative in 2005.
Sales Representative at Canada Trader
February 29, 2000 - July 19, 2025
Sold print and online advertising for automotive and related magazines, facilitating substantial growth of the Auto Mart section from four to 80 pages.
REGIONAL SCOUTING DIRECTOR at COLLEGE BOUND STUDENT ATHLETES
February 28, 2000 - July 19, 2025
Identified elite student athletes and promoted scouting services to athletes and families. Sold marketing packages for NCAA, NAIA, JC in USA, and CIS schools in Canada. Awarded Top North American Scouting Representative in September 2005.
SALES REPRESENTATIVE at CANADA TRADER
February 28, 2000 - July 19, 2025
Sold print and online advertising for automotive, truck, motorcycle, and boat magazines. Facilitated the growth of Auto Mart from four pages to 80 pages.
Copywriter at Dunn Communications
May 31, 1995 - July 19, 2025
Wrote promotional lottery stories, interviews, game information, features, and all copy for SportsLine Magazine, producing 10-15 stories daily for LUCK Magazine.
COPYWRITER at DUNN COMMUNICATIONS
May 31, 1995 - July 19, 2025
Wrote daily promotional lottery stories and game information for LUCK Magazine. Wrote and edited features and all copy for SportsLine Magazine.
Sports Editor at Maple Ridge Times
September 30, 1992 - July 19, 2025
Wrote and edited the sports section, covered health, city hall, police and fire beats, and wrote feature stories. Newspaper was awarded Top Canadian Community Newspaper in 1991.
SPORTS EDITOR at MAPLE RIDGE TIMES
September 30, 1992 - July 19, 2025
Wrote and edited the sports section for a twice-weekly community newspaper. Managed health, city hall, police, fire beats, and feature stories. Newspaper awarded Top Canadian Community Newspaper in 1991.
Sports Editor at Kelowna Capital News
April 30, 1989 - July 19, 2025
Wrote and edited the sports section including layout and photography assignments for a thrice-weekly community newspaper.
SPORTS EDITOR at KELOWNA CAPITAL NEWS
April 30, 1989 - July 19, 2025
Wrote and edited the sports section for a thrice-weekly community newspaper, did section layout, and assigned photographers.
Administrator at Calgary Kickers Soccer Club
September 30, 1988 - July 19, 2025
Handled multiple responsibilities including game-day preparation, ticket and signage sales, travel arrangements, and program production. Oversaw concession sales and staffing. The team won the Canadian Soccer League Championship in 1987.
ADMINISTRATOR at CALGARY KICKERS SOCCER CLUB
September 30, 1988 - July 19, 2025
Managed game day stadium preparation, ticket, advertising, and signage sales, travel bookings, and overseen concessions and staffing. Wrote and oversaw printing of game-day program. Team won Canadian Soccer League Championship in 1987.

Education

BA at University of Calgary
January 1, 1983 - December 31, 1986
Journalism Certificate at Mount Royal University
January 1, 1988 - December 31, 1988
BA at University of Calgary
January 1, 1982 - December 31, 1986
Certificate at Mount Royal University
January 1, 1988 - December 31, 1988

Qualifications

Joe Verdi Sales Course
January 11, 2030 - July 19, 2025
Dale Carnegie Leadership Training and Sales Course
January 11, 2030 - July 19, 2025
Joe Verdi Sales Course
January 1, 0001 - January 1, 0001
Dale Carnegie Leadership Training and Sales Course
January 1, 0001 - January 1, 0001

Industry Experience

Media & Entertainment, Professional Services, Retail, Transportation & Logistics, Other