Available to hire
Hi, I’m Aardra, a passionate marketing professional currently pursuing my MSc in Marketing at the University of Nottingham. With a background in biotechnology, I bring a strong analytical mindset and research skills to my work. I’ve gained valuable experience in content marketing, social media management, and digital campaigns through various roles in Bengaluru, where I’ve developed creative content and executed integrated marketing strategies.
I enjoy blending creativity with data-driven insights to deliver compelling brand stories and drive audience engagement. Outside work, I’m always keen on exploring the latest digital trends and the exciting applications of AI in marketing. I’m eager to continue growing my marketing expertise and contribute to innovative projects that make a real impact.
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Content Marketing Executive at Purnatvam Learning Solutions Pvt Ltd
March 31, 2024 - July 20, 2025Built strategic relationships with influencers and partners to boost brand visibility, while conducting market and competitor analysis to inform content positioning. Planned and executed integrated multi-channel content marketing campaigns, driving audience growth and increasing brand awareness. Collaborated with creative teams to produce high-impact content assets (blogs, infographics, videos), ensuring consistency in brand voice and adapting to digital trends.
Social Media Marketer at Anar Business App
October 31, 2023 - July 20, 2025Created over 60 videos, 100+ banners, and 50+ SEO-optimized blogs to enhance brand visibility, drive engagement, and boost organic traffic across digital platforms. Led targeted social media campaigns on Facebook, Instagram, and LinkedIn, resulting in measurable audience growth and lead generation. Conducted competitor research and trend analysis to refine strategies, while integrating the latest social media and content marketing practices.
Content Creator Intern at Anar Business App Pvt Ltd
April 30, 2023 - July 20, 2025Developed and executed engaging social media content to boost brand visibility and customer acquisition. Drove successful online advertising campaigns, optimizing for lead generation and website traffic. Managed Instagram marketing efforts, fostering brand loyalty and customer engagement.
Content Writer Intern at Affnosys
April 30, 2023 - July 20, 2025Produced original, SEO-aligned content for blogs, social media, and web platforms, tailoring writing style for both B2B and B2C audiences. Collaborated with marketing teams to ensure consistent brand messaging, while incorporating feedback to refine clarity, accuracy, and creativity.
Content Marketing Executive at Purnatvam Learning Solutions Pvt Ltd
March 31, 2024 - July 20, 2025Built strategic relationships with influencers and partners to boost brand visibility, while conducting market and competitor analysis to inform content positioning. Planned and executed integrated multi-channel content marketing campaigns, driving audience growth and increasing brand awareness. Collaborated with creative teams to produce high-impact content assets (blogs, infographics, videos), ensuring consistency in brand voice and adapting to digital trends.
Social Media Marketer at Anar Business App
October 31, 2023 - July 20, 2025Created over 60 videos, 100+ banners, and 50+ SEO-optimized blogs to enhance brand visibility, drive engagement, and boost organic traffic across digital platforms. Led targeted social media campaigns on Facebook, Instagram, and LinkedIn, resulting in measurable audience growth and lead generation. Conducted competitor research and trend analysis to refine strategies, while integrating the latest social media and content marketing practices.
Content Creator Intern at Anar Business App Pvt Ltd
April 30, 2023 - July 20, 2025Developed and executed engaging social media content to boost brand visibility and customer acquisition. Drove successful online advertising campaigns, optimizing for lead generation and website traffic. Managed Instagram marketing efforts, fostering brand loyalty and customer engagement.
Content Writer Intern at Affnosys
April 30, 2023 - July 20, 2025Produced original, SEO-aligned content for blogs, social media, and web platforms, tailoring writing style for both B2B and B2C audiences. Collaborated with marketing teams to ensure consistent brand messaging, while incorporating feedback to refine clarity, accuracy, and creativity.
Education
MSc at University of Nottingham
September 1, 2024 - September 30, 2025BSc at MS Ramaiah College
July 1, 2019 - May 31, 2022MSc Marketing at University of Nottingham
September 1, 2024 - September 30, 2025BSc Biotechnology at MS Ramaiah College
July 1, 2019 - May 31, 2022Qualifications
Digital Marketing and E-Commerce
January 11, 2030 - July 20, 2025Fundamentals of Digital Marketing
January 11, 2030 - July 20, 2025Marketing Foundations
January 11, 2030 - July 20, 2025CIM Diploma in Professional Marketing Level 6
January 11, 2030 - July 20, 2025Digital Marketing and E-Commerce, GOOGLE
January 11, 2030 - July 20, 2025Fundamentals of Digital Marketing, GOOGLE
January 11, 2030 - July 20, 2025Marketing Foundations, Great Learning
January 11, 2030 - July 20, 2025Content Writing and Management, Unschool
January 11, 2030 - July 20, 2025CIM Diploma in Professional Marketing Level 6
January 11, 2030 - July 20, 2025Industry Experience
Media & Entertainment, Consumer Goods, Education, Software & Internet, Professional Services, Life Sciences
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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