Available to hire
I’m a data-driven Senior Product Designer with over 8 years of experience leading design across various platforms. I thrive on aligning business goals with strategic thinking and user-centered solutions, aiming to drive product success. My passion lies in crafting exceptional user experiences within agile environments and collaborating with diverse teams to deliver accessible and scalable designs.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Lead Product Designer at Biomed Simulation Inc.
December 31, 2024 - July 20, 2025Led design strategy for the Califia Simulator, enhancing user experience and product functionality through integrated interaction between equipment, operating room environment, and software. Delivered high-fidelity interactive prototypes, accelerating design approval and implementation. Created and implemented a comprehensive design system and style guide, boosting design efficiency by 80%. Conducted usability testing and synthesized qualitative feedback to drive iterative design improvements, increasing user engagement and retention by 30%. Partnered with product teams to align branding strategies and reinforce product positioning.
Lead Product Designer at Biomed Simulation Inc.
December 31, 2024 - July 20, 2025Led design strategy for the Califia Simulator, integrating interaction between equipment, operating room environment, and software to increase product sales. Collaborated with stakeholders to develop end-to-end design solutions and delivered high-fidelity mockups accelerating design approval and implementation. Developed a design system and style guide, boosting design efficiency by 80% and enhancing UI consistency. Conducted usability testing and synthesized qualitative feedback to improve user engagement by 30% and increase retention. Partnered with product teams for branding alignment and improved positioning.
Lead Product Designer at Biomed Simulation Inc.
January 1, 2024 - January 1, 2024Directed early-stage design strategy for a B2B healthcare training simulator, conducting user research to identify training gaps and building a scalable design system for simulator interfaces.
UI&UX Instructor and Mentor at Brainstation
December 31, 2023 - July 20, 2025Coached and mentored students in UI design, UX design, and design thinking through immersive bootcamps. Helped over 100 students build foundational knowledge and advance their careers. Guided students through job-hunting post-graduation, improving offer rates and early career outcomes. Empowered students with tools and strategies to confidently present skills and reach career goals through structured mock interviews and personalized coaching.
UI&UX Instructor and Mentor at Brainstation
December 31, 2023 - July 20, 2025Coached and mentored students in major design courses such as UI design, UX design, and design thinking in immersive bootcamps. Helped over 100 students build foundational knowledge and confidence to advance careers. Guided 70+ students through job hunting, improving offer rates and early career success. Empowered students with tools and strategies to present their skills confidently through structured mock interviews and personalized coaching.
UI&UX Instructor and Mentor at Brainstation
January 1, 2023 - January 1, 2023Coached and mentored students in design courses, guiding them through job-hunting and helping them build industry-ready portfolios.
Senior Product Designer at CAE Inc.
January 1, 2021 - November 3, 2025Focused on bringing high-quality user experience through software design in simulation technology and training services for airlines and healthcare professionals. Led redesign efforts improving product selection speed and conversion rates significantly.
Senior Product Designer at CAE Inc.
January 1, 2021 - PresentFocused on bringing high-quality user experience through software design in simulation technology and training services for airlines and healthcare professionals. Delivered a comprehensive UX strategy for Echo, improving product discoverability and boosting user engagement. Led product strategy for a pilot recruiting web application, streamlining user flows and onboarding over 10,000 users during the launch phase. Created high-fidelity interactive prototypes for the Rise Grading pilot app, resulting in increased user satisfaction.
Senior Product Designer at CAE Inc.
January 1, 2021 - PresentFocused on delivering high-quality user experiences through software design in simulation technology and training services for airlines and healthcare professionals. Delivered a comprehensive UX strategy which improved product discoverability and boosted user engagement. Led product strategy for a pilot recruiting web application, achieving rapid user acquisition with over 10,000 users during the initial phase. Created high-fidelity interactive prototypes and conducted user testing to enhance product satisfaction.
User Interface Designer at Electronic Arts
December 31, 2020 - July 20, 2025Responsible for user interface and liveOps design in FIFA Mobile. Enhanced UI to create a more compelling gaming experience, optimizing components for iOS and Android platform standards. Designed engaging event assets, driving increased weekly and seasonal sales through visually appealing and timely updates. Improved in-game motion design by reducing unnecessary animation, resulting in smoother interactions and enhanced playability.
User Interface Designer at Electronic Arts
December 31, 2020 - July 20, 2025Responsible for user interface and liveOps design in FIFA mobile. Enhanced UI to create a more compelling gaming experience optimized for iOS and Android platforms. Designed engaging in-game assets for events, driving increased weekly and seasonal sales through visually appealing, timely updates. Improved in-game motion design and playability by reducing unnecessary animation space, resulting in smoother interactions and enhanced native UI gaming experience.
User Interface Designer at Electronic Arts
January 1, 2020 - January 1, 2020Responsible for user interface design and liveOps for FIFA Mobile, driving user engagement and improving design workflows.
Marketing Designer at Kabam
December 31, 2019 - July 20, 2025Led creation of videos, graphics, and motion assets for Marvel Contest of Champions in collaboration with Marvel Studios, Google, and Apple Store. Contributed to over $10B in revenue by boosting user engagement, acquisition, and retention. Developed and implemented social media strategies that increased user engagement and supported game growth. Designed branded merchandise and promotional materials for New York Comic Con, enhancing offline engagement and fan interaction annually.
Marketing Designer at Kabam
December 31, 2019 - July 20, 2025Played a key role in the success of Marvel Contest of Champions which generated over $10 billion in revenue. Led creation of videos, graphics, and motion assets showcasing game characters and features in collaboration with Marvel Studios, Google, and Apple Store. Developed and implemented a social media strategy that increased user engagement, acquisition, and retention with positive community feedback. Designed branded merchandise and promotional materials for events like New York Comic Con, significantly enhancing offline engagement and fan interaction.
Marketing Designer at Kabam
January 1, 2019 - January 1, 2019Contributed significantly to the success of major mobile games through marketing campaigns and branded assets.
Education
Master of Digital Media at University of British Columbia
January 1, 2011 - December 31, 2013Bachelor of Arts at Nanjing University of the Arts
January 1, 2006 - December 31, 2010Master of Digital Media at University of British Columbia
January 1, 2011 - December 31, 2013Bachelor of Arts at Nanjing University of the Arts
January 1, 2006 - December 31, 2010Master of Digital Media at University of British Columbia
January 1, 2011 - January 1, 2013Bachelor of Arts in TV and Film at Nanjing University of the Arts
January 1, 2006 - January 1, 2010Qualifications
UX Management: Strategy and Tactics
January 1, 2015 - December 31, 2015Interaction Design for Usability
January 1, 2016 - December 31, 2016Mobile User Experience (UX) Design
January 1, 2017 - December 31, 2017Accessibility: How to Design for All
January 1, 2018 - December 31, 2018Affordance: Designing Intuitive User Interfaces
January 1, 2019 - December 31, 2019Human-Computer Interaction HCI
January 1, 2020 - December 31, 2020Emotion Design How to Make Products People Will Love
June 1, 2020 - December 31, 2020Conducting Usability Testing
January 1, 2021 - December 31, 2021Dynamic User Experience: Design and Usability
January 1, 2021 - December 31, 2021Design Thinking
January 1, 2022 - December 31, 2022Psychology of E-Commerce: How to Sell Online
January 1, 2022 - December 31, 2022Get Your Product Used: Adoption and Appropriation
January 1, 2023 - December 31, 2023UX Management: Strategy and Tactics Methods and Best Practices
January 1, 2015 - December 31, 2015Interaction Design for Usability
January 1, 2015 - December 31, 2015Mobile User Experience (UX) Design
January 1, 2015 - December 31, 2015Accessibility: How to Design for All
January 1, 2015 - December 31, 2015Affordance: Designing Intuitive User Interfaces
January 1, 2015 - December 31, 2015Human-Computer Interaction HCI
January 1, 2015 - December 31, 2015Emotion Design How to Make Products People Will Love
January 1, 2015 - December 31, 2015Conducting Usability Testing
January 1, 2015 - December 31, 2015Dynamic User Experience: Design and Usability
January 1, 2015 - December 31, 2015Design Thinking
January 1, 2015 - December 31, 2015Psychology of E-Commerce: How to Sell Online
January 1, 2015 - December 31, 2015Get Your Product Used: Adoption and Appropriation
January 1, 2015 - December 31, 2015Adoption and Appropriation
January 1, 2015 - December 31, 2015Industry Experience
Gaming, Healthcare, Software & Internet, Education, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a UI Designer
We have the best ui designer experts on Twine. Hire a ui designer in Vancouver today.