Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Tanmay, a Senior Copywriter and Marketing Lead with over 8 years of experience crafting high-impact content strategies for SaaS, B2B, and creative tech companies. I enjoy leading cross-functional teams and leveraging AI tools to create engaging brand narratives that boost engagement and conversions. I’m passionate about optimizing SEO-driven content and have a knack for creative ideation across product-led growth and demand-generation funnels. When I'm not strategizing content, I love collaborating on multi-channel campaigns and helping brands tell their stories in compelling ways.…Hi, I'm Tanmay, a Senior Copywriter and Marketing Lead with over 8 years of experience crafting high-impact content strategies for SaaS, B2B, and creative tech companies. I enjoy leading cross-functional teams and leveraging AI tools to create engaging brand narratives that boost engagement and conversions. I’m passionate about optimizing SEO-driven content and have a knack for creative ideation across product-led growth and demand-generation funnels. When I'm not strategizing content, I love collaborating on multi-channel campaigns and helping brands tell their stories in compelling ways.

Tanmay Kotvytski Ratanpal

Copywriter, Content Strategist, Marketing Strategist, +2





Hi, I'm Tanmay, a Senior Copywriter and Marketing Lead with over 8 years of experience crafting high-impact content strategies for SaaS, B2B, and creative tech companies. I enjoy leading cross-functional teams and leveraging AI tools to create engaging brand narratives that boost engagement and conversions. I’m passionate about optimizing SEO-driven content and have a knack for creative ideation across product-led growth and demand-generation funnels. When I'm not strategizing content, I love collaborating on multi-channel campaigns and helping brands tell their stories in compelling ways.…Hi, I'm Tanmay, a Senior Copywriter and Marketing Lead with over 8 years of experience crafting high-impact content strategies for SaaS, B2B, and creative tech companies. I enjoy leading cross-functional teams and leveraging AI tools to create engaging brand narratives that boost engagement and conversions. I’m passionate about optimizing SEO-driven content and have a knack for creative ideation across product-led growth and demand-generation funnels. When I'm not strategizing content, I love collaborating on multi-channel campaigns and helping brands tell their stories in compelling ways.

Available to hire

Hi, I’m Tanmay, a Senior Copywriter and Marketing Lead with over 8 years of experience crafting high-impact content strategies for SaaS, B2B, and creative tech companies. I enjoy leading cross-functional teams and leveraging AI tools to create engaging brand narratives that boost engagement and conversions.

I’m passionate about optimizing SEO-driven content and have a knack for creative ideation across product-led growth and demand-generation funnels. When I’m not strategizing content, I love collaborating on multi-channel campaigns and helping brands tell their stories in compelling ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Polish

Advanced

Ukrainian

Beginner

Work Experience

Senior Copywriter at Strategy (formerly MicroStrategy)

January 1, 2025 - Present

Led content strategy development for 10+ persona-driven landing pages aligned with SEO and conversion goals, driving 35% traffic growth. Defined TOFU content framework publishing 20+ SEO-optimized blogs. Partnered with product marketing and sales to create case studies accelerating deal velocity. Spearheaded multi-channel campaign strategy for global user conference achieving double registrations versus prior year. Contributed to quarterly marketing planning to align editorial priorities with business goals.

Senior Copywriter at Strategy (formerly MicroStrategy)

January 1, 2025 - Present

Led content strategy development for 10+ persona-driven landing pages aligned with SEO and conversion goals, strengthening organic visibility and pipeline generation. Defined and implemented TOFU content framework with 20+ SEO-optimized blogs resulting in 35% traffic growth. Partnered with product marketing and sales to develop case studies and product narratives, accelerating deal velocity. Spearheaded multi-channel campaign strategy for a global user conference achieving double registrations. Contributed to quarterly marketing planning aligning editorial priorities with business objectives.

Creative Copywriter at SUMO Scheduler

December 31, 2024 - July 24, 2025

Developed and institutionalized brand tone of voice across five key verticals. Created multi-channel content including case studies and UX-focused web copy to strengthen trust and engagement. Led QA processes for multilingual content ensuring 100% accuracy and operational efficiency.

Project Execution Lead at Microsoft

December 31, 2024 - July 24, 2025

Directed full-cycle digital marketing initiatives across Poland and CEE with QA-tested localizations. Collaborated with agencies and stakeholders to streamline workflows and align content with global brand standards, increasing velocity and reducing friction. Designed localized content strategies tailored to regional tone and cultural nuances, raising engagement by 18%. Supported regional marketing leadership in campaign planning and reporting.

Creative Copywriter at SUMO Scheduler

December 31, 2024 - July 20, 2025

Defined and institutionalized brand tone across five verticals, creating a playbook for global message consistency. Developed multi-channel content including case studies, blogs, and UX web copy to build trust and boost engagement. Led multilingual content QA processes ensuring 100% accuracy and driving operational efficiency.

Project Execution Lead at Microsoft

December 31, 2024 - July 20, 2025

Directed full-cycle digital marketing initiatives across Poland and Central Eastern Europe, ensuring high-quality localization for regional campaigns. Collaborated with creative agencies to improve workflows adhering to Microsoft’s brand standards, enhancing delivery speed and reducing friction. Designed and executed tailored localized content, achieving an 18% increase in engagement. Supported regional marketing leadership in campaign planning and reporting to maintain alignment with business objectives.

Social Media and Content Coordinator at NapoleonCat

June 30, 2023 - July 24, 2025

Directed content strategy and execution across multiple digital channels, growing follower base by 10% per quarter. Designed KPI-driven performance reviews and A/B testing workflows, increasing engagement rate by 22%. Led influencer and creator initiatives with 50+ global partners, expanding brand reach by 175%.

Social Media and Content Coordinator at NapoleonCat

June 30, 2023 - July 20, 2025

Directed content strategy across multiple digital channels, achieving consistent follower growth of 10% per quarter and enhancing brand presence. Implemented KPI-driven performance reviews and A/B testing, improving engagement by 22% within a year. Managed influencer and creator collaborations expanding brand reach by 175% and delivering impactful campaigns.

Marketing Specialist at Reffine

March 31, 2021 - July 24, 2025

Spearheaded launch and localization QA of multilingual websites across Nordics under tight deadlines. Conducted linguistic QA and UX audits to ensure style guide compliance and accessibility. Authored product modules boosting customer alignment and adoption.

Marketing Specialist at Reffine

March 1, 2021 - July 20, 2025

Led launch and localization QA for six multilingual websites (1,800+ pages) in Nordics under tight deadlines. Conducted linguistic QA and UX audits ensuring compliance with style guides and accessibility standards. Authored product modules to enhance customer alignment and adoption in key markets.