Available to hire
I am a results-driven Marketing & Brand Director with over a decade of experience across various industries including SaaS, FinTech, and E-commerce. My expertise lies in developing full-funnel strategies and executing data-driven growth initiatives. I thrive on transforming ideas into actionable marketing strategies that yield measurable results. I have a passion for leading cross-functional teams and fostering innovation in marketing practices. My diverse background enables me to adapt quickly in fast-paced environments, and I am always eager to explore new opportunities to make a lasting impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Persian
Fluent
English
Advanced
French
Intermediate
Work Experience
Digital Marketing Manager at QUEST APPLY
March 1, 2024 - PresentDeveloped and executed a multi-channel marketing strategy focused on international student recruitment, leading to a 45% boost in organic website traffic within six months. Launched high-performing digital advertising campaigns with CTR exceeding 6%, attracting thousands of new users. Improved the conversion rate by 25% through website redesign using behavioral insights and Google Analytics data. Built strategic collaborations with universities and educational institutions globally, increasing service coverage. Created a unique brand identity that increased brand recognition by 30%. Utilized tools like SEMrush and Hotjar for data-driven decisions to monitor user behavior and optimize website performance.
Digital Marketing Manager at MODIAGE.COM
January 1, 2021 - July 20, 2025Designed and executed data-driven campaigns that doubled the platform’s social media following and increased engagement rates by 50%. Boosted e-commerce sales by 200% through precise targeting and creative marketing campaigns across Google and social media channels. Produced compelling content including blogs, product descriptions, and email campaigns resulting in higher user engagement and improved ROI. Optimized marketing spend achieving a 20% reduction in cost per acquisition while increasing overall sales.
CEO at MODIAGE.COM
March 1, 2024 - July 20, 2025Scaled MODIAGE into one of the top online beauty retailers, achieving 600% annual sales growth and a 300% traffic boost through targeted digital campaigns. Managed a high-performing marketing team focusing on innovative engagement strategies that increased customer retention by 40%. Developed content-driven SEO strategies that placed the website on the first page of search engines for multiple high-volume keywords. Collaborated with leading suppliers and influencers, expanding product offerings and brand awareness.
Marketing Manager at Apameh Tejarat
January 1, 2016 - July 20, 2025Coordinated with international suppliers to localize marketing materials and campaigns ensuring cultural alignment and regulatory compliance. Managed a cross-functional team overseeing product launches, promotional events, and in-store activations. Conducted competitor analysis and market research to identify trends and adjust brand positioning strategies. Built long-term relationships with retail partners and distributors to expand market coverage and shelf presence.
Director of Brand & Marketing at Safa Fragrance
January 1, 2025 - PresentLed international market expansion across Middle East & Africa, developed B2B distribution and export marketing strategy, and managed multilingual digital presence.
Marketing Director at Tabdeal.org
January 1, 2023 - January 1, 2025Owned full-funnel growth strategy including acquisition and retention strategies while managing CAC, LTV, and trading volume KPIs.
Brand & Marketing Manager at QuestApply
January 1, 2022 - January 1, 2023Led brand positioning and multi-channel campaigns to drive qualified international student applications.
Brand & Marketing Manager at Modiage.com
January 1, 2019 - January 1, 2022Managed integrated digital and offline marketing strategy to enhance brand equity and online revenue.
Brand & Digital Marketing Manager at Kavino
January 1, 2017 - January 1, 2019Developed B2B positioning for SaaS BI product and led demand generation and SEO strategy.
Education
Master of Marketing at Islamic Azad University South Tehran Branch Faculty of Management
September 1, 2013 - July 17, 2016Bachelor of Administration at Persian Gulf University
September 1, 1999 - July 6, 2003M.Sc. Marketing at Islamic Azad University, South Tehran
January 1, 2013 - January 1, 2016B.Sc. Business Administration at Persian Gulf University
January 1, 1999 - January 1, 2003Qualifications
Branding
January 11, 2030 - July 20, 2025Digital marketing
January 11, 2030 - July 20, 2025SEO (Search engine optimization)
January 11, 2030 - July 20, 2025Google Analytics
January 11, 2030 - July 20, 2025Google search console
January 11, 2030 - July 20, 2025Google tag manager
January 11, 2030 - July 20, 2025WordPress
January 11, 2030 - July 20, 2025Google Ads
January 11, 2030 - July 20, 2025Microsoft clarity
January 11, 2030 - July 20, 2025Google looker studio
January 11, 2030 - July 20, 2025CSS
January 11, 2030 - July 20, 2025HTML
January 11, 2030 - July 20, 2025JavaScript
January 11, 2030 - July 20, 2025Python
January 11, 2030 - July 20, 2025MySQL
January 11, 2030 - July 20, 2025Industry Experience
Retail, Software & Internet, Consumer Goods, Education, Manufacturing, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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