Available to hire
I’m a data-driven marketing professional with a passion for turning insights into impact. Over the past years, I’ve led digital campaigns, content strategies, and SEO initiatives that boosted leads, traffic, and revenue for diverse brands.
Currently, I serve as Marketing Manager at COSMO in Lahore, where I collaborate with cross-functional teams to optimize campaigns, measure performance, and tell compelling brand stories. I’m always eager to learn, adapt, and drive growth through data and collaboration.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Teacher Assistant at Lahore School of Economics
May 31, 2023 - July 20, 2025Assisted faculty members with instructional duties such as grading assignments, preparing course materials, and proctoring exams. Led study sessions and provided individualized student support. Collaborated on teaching strategies and course enhancements. Maintained office hours and responded to student emails for academic guidance. Contributed to the organization of course documents including syllabi, handouts, and online resources.
Teacher Assistant at Lahore School of Economics
May 1, 2023 - May 1, 2023Assisted faculty in instructional activities, enhancing student performance with a 20% increase in overall grades; Collaborated on course material development, optimizing learning modules for a more interactive experience, resulting in a 30% increase in student engagement.
Marketing Manager at COSMO
December 1, 2021 - November 26, 2025Led cross-functional teams to execute digital campaigns, driving $2M+ in revenue with a 10x ROI; Spearheaded Google Ads and Meta Ads campaigns, achieving a 60% increase in lead conversions and reducing cost per acquisition by 25%; Designed and implemented content marketing strategies, boosting brand engagement by 70% across social media platforms.
Marketing Manager at COSMO
December 1, 2021 - PresentLed marketing projects independently and managed a team to execute digital campaigns effectively. Drafted creative briefs to ensure clarity and alignment with client goals. Led and optimized Google Ads and Meta Ads campaigns for maximum conversions. Supervised and mentored junior marketing executives, delivered detailed campaign presentations, designed content marketing strategies including blog and social media posts, managed multiple client projects end-to-end with measurable results, analyzed website traffic via Google Analytics, created and managed email marketing campaigns, and managed budgets to ensure cost-effectiveness.
Marketing Executive at Rezaid
April 30, 2021 - July 20, 2025Created and executed paid advertising campaigns on platforms like Google AdWords. Developed compelling content for blogs and social media. Managed timelines for graphics, editorial, websites, and ads. Implemented comprehensive SEO strategies including on-page and off-page optimization. Assisted in developing marketing materials such as product sheets and case studies. Conducted competitor analysis to identify industry opportunities. Managed CRM tools to enhance customer interactions and personalization. Led marketing projects from strategy to delivery independently.
Marketing Executive at Rezaid
April 1, 2021 - April 1, 2021Launched data-driven marketing campaigns, doubling client acquisition and driving 5x revenue growth; Implemented comprehensive SEO strategies, increasing organic web traffic by 50% within six months; Managed end-to-end marketing projects, ensuring 100% on-time delivery and achieving a 30% increase in campaign efficiency.
Marketing Intern at Nestle
September 30, 2016 - July 20, 2025Optimized ad performance using A/B testing to refine creatives and targeting. Planned and scheduled social media calendars across multiple platforms for timely content delivery. Led brainstorming sessions with creative teams to generate innovative campaign ideas aligned with brand identity. Used SEO techniques to improve website visibility and organic traffic. Created targeted marketing materials such as brochures, newsletters, and videos. Organized promotional events and product launches managing logistics and brand exposure.
Marketing Intern at Nestle
September 1, 2016 - September 1, 2016Optimized ad performance through A/B testing, increasing click-through rates by 40%; Planned and executed social media calendars, enhancing brand visibility by 25%; Coordinated promotional events, maximizing brand exposure and generating a 20% uplift in product engagement.
Education
BBA at Lahore School of Economics
January 1, 2019 - December 31, 2023O Levels at LGS 55 Main
January 1, 2017 - December 31, 2019A Levels at LGS 55 Main
January 1, 2017 - December 31, 2019BBA (Finance, Mathematics, and Data Analytics) at Lahore School of Economics
January 1, 2019 - January 1, 2023O Levels / A Levels at Lahore Grammar School
January 1, 2015 - January 1, 2019Qualifications
Industry Experience
Education, Consumer Goods, Media & Entertainment, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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