Sherri Sha
I am a highly motivated business management master's student at the University of East Anglia with extensive experience in marketing, sales, and social media operations across multiple sectors.
About
I am a highly motivated business management master’s student at the University of East Anglia with extensive experience in marketing, sales, and social media operations across multiple sectors. I have developed skills in commercial strategy, partnership negotiation, and digital marketing while working for companies like EMG, Whittard of Chelsea, and Lamb Weston.
With a passion for consumer insights and business development, I bring a creative yet analytical approach, leveraging my proficiency in tools such as Photoshop, Adobe Illustrator, Microsoft Office, and social media platforms. Outside of work, I enjoy diverse activities including judo, piano, and jazz dancing, which help me maintain a balanced and dynamic lifestyle.
- 3 years' experience
- Joined July 2025
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Non-Profit Organization
- Professional Services
- Manufacturing
- Software & Internet
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Work experience· 12 roles
Responsible for managing social media accounts, creating content, conducting market research, maintaining brand image, engaging with the community, and supporting promotional campaigns.
Managed multi-platform content across Instagram, TikTok, LinkedIn, and Facebook to support brand growth and engagement. Contributed to content planning aligned with branding pillars such as product awareness, community engagement, and vendor storytelling. Directly reported to the CEO and involved active input in campaign planning and audience development.
Led cross-platform content strategies for Fortune 500 clients, integrating SEO optimization and ROI analytics across digital/traditional media ecosystems. Developed brand narratives for enterprises through multimedia storytelling frameworks. Engineered data-driven media campaigns aligning with enterprise-level business objectives (Nike, Google, SAP). Implemented predictive ROI modelling systems for global brand awareness initiatives. Coordinated cross-functional teams in KOL co-creation programs and social commerce.
Education
Certifications and awards· 16
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