Available to hire
I am a highly motivated business management master’s student at the University of East Anglia with extensive experience in marketing, sales, and social media operations across multiple sectors. I have developed skills in commercial strategy, partnership negotiation, and digital marketing while working for companies like EMG, Whittard of Chelsea, and Lamb Weston.
With a passion for consumer insights and business development, I bring a creative yet analytical approach, leveraging my proficiency in tools such as Photoshop, Adobe Illustrator, Microsoft Office, and social media platforms. Outside of work, I enjoy diverse activities including judo, piano, and jazz dancing, which help me maintain a balanced and dynamic lifestyle.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Social Media Content Creator at Foodhutz
April 1, 2025 - PresentManaged multi-platform content across Instagram, TikTok, LinkedIn, and Facebook to support brand growth and engagement. Contributed to content planning aligned with branding pillars such as product awareness, community engagement, and vendor storytelling. Directly reported to the CEO and involved active input in campaign planning and audience development.
Marketing Operations Specialist at Organization of Chinese Career (OOCC)
April 1, 2025 - PresentResponsible for managing social media accounts, creating content, conducting market research, maintaining brand image, engaging with the community, and supporting promotional campaigns.
Head of Content Development at Business Enquirer （EMG | Enquirer Media Group）
March 31, 2025 - July 20, 2025Led cross-platform content strategies for Fortune 500 clients, integrating SEO optimization and ROI analytics across digital/traditional media ecosystems. Developed brand narratives for enterprises through multimedia storytelling frameworks. Engineered data-driven media campaigns aligning with enterprise-level business objectives (Nike, Google, SAP). Implemented predictive ROI modelling systems for global brand awareness initiatives. Coordinated cross-functional teams in KOL co-creation programs and social commerce.
Sales Advisor at Whittard of Chelsea
January 31, 2025 - July 20, 2025Provided exceptional customer service, promoted premium tea, chocolate and coffee products, achieved sales targets, and managed daily store operations, including tasters, stock, transactions and maintaining a well-presented store environment.
Marketing Assistant & Barista at Lightea
April 1, 2024 - PresentResponsible for in-store and social media marketing, including creating promotional posters, managing official accounts, and organizing sales campaigns. Also in charge of inventory management, restocking, drink preparation, customer service, and daily shop maintenance.
Shop Volunteer at Oxfam
May 31, 2024 - July 20, 2025Served customers at the till, priced and categorized donations per guidelines, and maintained a welcoming shop environment with engaging displays and excellent service.
Social Media Operation and Marketing at Lamb Weston
September 30, 2023 - July 20, 2025Managed consumer-facing social media operations for the Shanghai branch's marketing department, including brand promotion, production and tracking of company materials, event participation and exhibition setup, designing promotional pages, and composing press releases. Promoted corporate account on Little Red Book, significantly boosting brand presence. Boosted online sales by 11% through strategic social media marketing on JD.com. Created POP adaptation designs for magazine's interior pages, and used SEO-driven culinary vlogs to increase brand exposure. Organized and presented at dealers' conventions to support market expansion.
Marketing and Sales Development APAC at EMG | Enquirer Media Group
March 1, 2025 - August 25, 2025Led development of commercial strategy and drove regional market expansion. Successfully secured high-value corporate partnerships and managed operations across multiple platforms. Executed negotiations for strategic partnerships and optimized a multi-channel business approach to enhance growth.
Sales Advisor (Seasonal) at Whittard of Chelsea
January 1, 2025 - August 25, 2025Delivered exceptional customer service promoting premium tea, chocolate, and coffee products. Met sales targets while overseeing daily store operations including tastings, stock management, transactions, and maintaining an appealing store environment.
Marketing Assistant & Barista at Lightea
April 1, 2024 - PresentHandled in-store and social media marketing activities including poster creation, account management, and sales campaign organization. Managed inventory, restocked goods, prepared drinks, provided customer service, and maintained shop cleanliness.
Shop Assistant Volunteer at Oxfam
May 1, 2024 - August 25, 2025Provided frontline customer service at the till, priced and categorized donations in line with guidelines, and maintained a welcoming store environment with engaging product displays and excellent patron service.
Social Media Operation and Marketing Intern at Lamb Weston
September 1, 2023 - August 25, 2025Managed consumer-facing social media operations for the Shanghai marketing department, designing promotional materials and product pages. Increased brand presence on platforms like Little Red Book and JD.com, boosting online sales by 11%. Organized dealer conventions and presented market expansion strategies, enriching industry knowledge.
Education
MSc Master of Business Management at University of East Anglia
September 1, 2023 - September 30, 2024MSc Master of Business Management at University of East Anglia
September 1, 2023 - September 1, 2024Pre-Master's programmes of Business at Shanghai University of International Business and Economics
September 1, 2022 - July 1, 2023High Education Diploma of International Business at Shanghai Technical Institute of Electronics and Information
September 1, 2020 - July 1, 2022Qualifications
Certificate of Online Store Marketing Specialist
October 1, 2020 - October 31, 2020Junior Certificate in Online Store Operations and Promotion
November 1, 2020 - November 30, 2020National Computer Rank Examination Level 1 Certificate
December 1, 2020 - December 31, 2020Intermediate Certificate in E-commerce Data Analysis
March 1, 2021 - March 31, 2021Oxfam Volunteer Certificate
October 1, 2024 - October 31, 2024Google Data Analytics Certificate
December 1, 2024 - December 31, 2024Google Shopping Ads Certificate
February 1, 2025 - February 28, 2025Career Essentials in Generative AI Certificate by Microsoft and LinkedIn
March 1, 2025 - March 31, 2025Certificate of Online Store Marketing Specialist
October 1, 2020 - August 25, 2025Junior Certificate in Online Store Operations and Promotion
November 1, 2020 - August 25, 2025National Computer Rank Examination Level 1 Certificate
December 1, 2020 - August 25, 2025Intermediate Certificate in E-commerce Data Analysis
March 1, 2021 - August 25, 2025Oxfam Volunteer Certificate
October 1, 2024 - August 25, 2025Google Data Analytics Certificate
December 1, 2024 - August 25, 2025Google Shopping Ads Certificate
February 1, 2025 - August 25, 2025Career Essentials in Generative AI Certificate by Microsoft and LinkedIn
March 1, 2025 - August 25, 2025Industry Experience
Media & Entertainment, Retail, Consumer Goods, Non-Profit Organization, Professional Services, Manufacturing, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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