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Hi, I'm Holly Motion, a senior content strategist and wordsmith with over a decade of experience in creating engaging narratives across the food, drink, luxury, and travel industries. I love crafting stories that connect with global audiences and help brands shine across both digital and print platforms. Leading teams and managing projects to deliver impactful content is something I'm passionate about. Throughout my career, I've worked with high-profile brands and publications, always aiming to bring fresh perspectives and excite audiences. Whether it's developing content strategies, managing social campaigns, or writing compelling editorial pieces, I thrive on turning ideas into captivating stories that resonate.…Hi, I'm Holly Motion, a senior content strategist and wordsmith with over a decade of experience in creating engaging narratives across the food, drink, luxury, and travel industries. I love crafting stories that connect with global audiences and help brands shine across both digital and print platforms. Leading teams and managing projects to deliver impactful content is something I'm passionate about. Throughout my career, I've worked with high-profile brands and publications, always aiming to bring fresh perspectives and excite audiences. Whether it's developing content strategies, managing social campaigns, or writing compelling editorial pieces, I thrive on turning ideas into captivating stories that resonate.

Holly Motion

Content Strategist, Content Creator, Copywriter, +2

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Hi, I'm Holly Motion, a senior content strategist and wordsmith with over a decade of experience in creating engaging narratives across the food, drink, luxury, and travel industries. I love crafting stories that connect with global audiences and help brands shine across both digital and print platforms. Leading teams and managing projects to deliver impactful content is something I'm passionate about. Throughout my career, I've worked with high-profile brands and publications, always aiming to bring fresh perspectives and excite audiences. Whether it's developing content strategies, managing social campaigns, or writing compelling editorial pieces, I thrive on turning ideas into captivating stories that resonate.…Hi, I'm Holly Motion, a senior content strategist and wordsmith with over a decade of experience in creating engaging narratives across the food, drink, luxury, and travel industries. I love crafting stories that connect with global audiences and help brands shine across both digital and print platforms. Leading teams and managing projects to deliver impactful content is something I'm passionate about. Throughout my career, I've worked with high-profile brands and publications, always aiming to bring fresh perspectives and excite audiences. Whether it's developing content strategies, managing social campaigns, or writing compelling editorial pieces, I thrive on turning ideas into captivating stories that resonate.

Available to hire

Hi, I’m Holly Motion, a senior content strategist and wordsmith with over a decade of experience in creating engaging narratives across the food, drink, luxury, and travel industries. I love crafting stories that connect with global audiences and help brands shine across both digital and print platforms. Leading teams and managing projects to deliver impactful content is something I’m passionate about.

Throughout my career, I’ve worked with high-profile brands and publications, always aiming to bring fresh perspectives and excite audiences. Whether it’s developing content strategies, managing social campaigns, or writing compelling editorial pieces, I thrive on turning ideas into captivating stories that resonate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Language

English

Fluent

Work Experience

Brand Director at Near+Far Magazine

October 1, 2024 - Present

Creating compelling Editorial content about food, drink, and luxury experiences for the Middle East's fastest-growing independent travel publication's online and print titles.

Global Brand Communications Manager at FINE+RARE

October 1, 2024 - July 20, 2025

Developed, executed and optimised FINE+RARE's global content strategy, including email marketing, Editorial, and events collateral ensuring it reflected FINE+RARE's tone of voice. Built and managed an effective digital content team. Managed the development and execution of FINE+RARE's global social media campaigns to drive reach, new audience growth, engagement and brand awareness. Allocated and managed global content budgets, ensuring cost-effectiveness and ROI. Worked closely with high-profile Master Blenders and Distillers and top restaurants to bring event content to life.

Spirits Editor at FINE+RARE

April 1, 2023 - July 20, 2025

Managed the creation and development of all F+R's spirits campaigns, commissioning photo, video and social content for web, print and event collateral – ensuring it resonated with the established FINE+RARE brand identity. Built FINE+RARE’s reputation for spirits expertise with existing and prospective clients and producers. Championed the spirits category within the business – engaging, educating and exciting the wider business about spirits.

Content Production Manager at Bacardi Global Brands

June 30, 2020 - July 20, 2025

Project-managed global agencies to create “always on” best-in-class digital content. Brought key stakeholders together to support drive for digital commerce excellence. Created joint business plans with brand teams to ensure inefficiencies were cut to create brilliant content. Acted as the Amazon gatekeeper to ensure impeccable content quality standards were met.

News and Online Editor at Imbibe Magazine

March 31, 2018 - July 20, 2025

Edited wine, spirits, beer and events content across imbibe.com. Managed the online content team to produce best-in-class news, features and opinion pieces. Managed Imbibe's social media strategy. Collaborated with UX/UI designers to create a new website, and managed the content migration and CMS training.

Senior Reporter and Online Editor at Drinks International

January 1, 2017 - July 20, 2025

Content-managed and edited some of DI's most beloved supplements, including the World's Most Admired Wine and Champagne Brands. Played a strategic content role in The World's 50 Best Bars franchise.