I am a marketing professional with extensive experience in strategic and tactical marketing planning, project management, and sales team training, particularly in the pharmaceutical and healthcare sectors. I specialize in developing marketing strategies, managing complex projects with multiple stakeholders, and creating promotional materials. I enjoy supporting teams by providing medical knowledge and delivering effective communication training. Over the years, I have worked with startups as well as established companies, refining my skills in social media communication, Google Ads, CRM management, and client relationship building. I am passionate about driving growth and helping companies and brands prosper by applying my expertise in marketing and project management.

Greta Paulauskienė

I am a marketing professional with extensive experience in strategic and tactical marketing planning, project management, and sales team training, particularly in the pharmaceutical and healthcare sectors. I specialize in developing marketing strategies, managing complex projects with multiple stakeholders, and creating promotional materials. I enjoy supporting teams by providing medical knowledge and delivering effective communication training. Over the years, I have worked with startups as well as established companies, refining my skills in social media communication, Google Ads, CRM management, and client relationship building. I am passionate about driving growth and helping companies and brands prosper by applying my expertise in marketing and project management.

Available to hire

I am a marketing professional with extensive experience in strategic and tactical marketing planning, project management, and sales team training, particularly in the pharmaceutical and healthcare sectors. I specialize in developing marketing strategies, managing complex projects with multiple stakeholders, and creating promotional materials. I enjoy supporting teams by providing medical knowledge and delivering effective communication training.

Over the years, I have worked with startups as well as established companies, refining my skills in social media communication, Google Ads, CRM management, and client relationship building. I am passionate about driving growth and helping companies and brands prosper by applying my expertise in marketing and project management.

See more

Language

Lithuanian
Fluent
English
Fluent
Russian
Fluent
Polish
Intermediate

Work Experience

Global project development manager at Aratag – start up
October 31, 2023 - July 20, 2025
Full responsibility for project development including strategic and tactical marketing planning, development of promotional materials, sales strategy, steering complex projects involving internal and external stakeholders, customers, and third parties, as well as CRM management.
Senior Brand Manager Baltics Consumer Health Care at Ipsen Pharma
June 30, 2018 - July 20, 2025
Regional product portfolio management with responsibility for budgeting and P&L management. Tasks included strategic and tactical marketing planning, sales team product training with medical support, life cycle management of product portfolio, market analysis, new product launches, promotional materials development, presentations, KOL relationship management, organization of seminars and conferences, steering complex projects, and group leadership.
Freelance Marketing Consultant
June 1, 2018 - Present
Helping companies and brands to prosper by developing marketing strategies, managing projects, social media communication and copywriting services, and Google ads. Responsibilities include strategic and tactical marketing planning, development of promotional materials, project management, social media communication, copywriting & translations (LT/ENG/RU), and managing Google Ads campaigns.
OTC product group/brand manager at Berlin-Chemie Menarini Baltic
June 30, 2017 - July 20, 2025
Responsible for regional product portfolio development including budgeting and P&L management, strategic marketing planning, sales team training, life cycle management, market analysis, new product launches, promotional material development, presentations, KOL relationship management, organization of seminars and conferences, project steering, and team coordination and leadership.
OTC product group/brand manager at TEVA Sicor Biotech (Sia “Mepha”)
May 31, 2013 - July 20, 2025
Prepared and implemented product marketing budgets and concepts in Lithuania. Coordinated marketing campaigns for OTC and Rx products, managed competitive activities, P&L analysis, budget tracking, KPI setting, cooperation with media and creative agencies, sales team training, BTL marketing activities, PR coordination, key opinion leader cooperation, sales promotion, market analysis, and represented company marketing interests.
Marketing Project manager at Pieno Žvaigždės AB
January 31, 2010 - July 20, 2025
Prepared and developed brand strategies based on target group, consumer behavior, competitive environment, and market analysis. Developed brand communication strategies and coordinated projects with media channels, creative agencies, media and PR agencies. Managed company event coordination in the Baltic region and supervised packaging design and internet content development.
Account Manager at Zenithoptimedia
January 31, 2007 - July 20, 2025
Created and implemented communication strategies, administered client accounts, coordinated client campaigns with creative, PR, and BTL agencies locally and internationally. Analyzed Baltic media markets and consumer research, negotiated with media channels and clients, worked on new business pitches. Managed accounts including Electrolux, VW/AUDI, Mepha Baltics, RST, and REHAU.
Account Manager || New Business Coordinator for the Baltic markets at Carat UAB
May 31, 2006 - July 20, 2025
Created and implemented communication strategies and administered client accounts. Coordinated client campaigns with creative, PR, and BTL agencies locally and internationally, reported and evaluated campaign results, analyzed media markets and consumer research, negotiated with media and clients, handled major accounts including Philips, VW/AUDI, Coca-Cola, SCA, Henkel, Bonduelle, Chupa-Chups, Mepha Baltics, and Suslavicius.
Business Manager at Pentacom UAB
January 31, 2001 - July 20, 2025
Searched for new business contacts and provided business consultancy. Coordinated governmental projects and collaborations with the Swedish Embassy. Served as PA to Honorary Consul in Vaxjo, Sweden.
Rent Agent at Pentacom UAB
January 31, 1996 - July 20, 2025
Handled bookings, prepared rent contracts, monthly reporting, and coordinated car preparation for rent.

Education

Master Degree at Kaunas University of Technology, Faculty of Business
January 1, 2001 - December 31, 2003
Bachelor Degree at Kaunas University of Technology, Faculty of Business
January 1, 2001 - December 31, 2003

Qualifications

What Clients needs today - how to sell? (A.Karalius)
January 11, 2030 - July 20, 2025
International sales conference Pardavimų Formule/Sales Formula “How to help client to say 'Yes'” (Vilnius)
January 11, 2030 - July 20, 2025
Technologies of strong thinking by Mark Lutcin
January 11, 2030 - July 20, 2025
Sertiveness & Personal Power (Holmes training solutions)
January 11, 2030 - July 20, 2025
Marketing excellence (Berlin)
January 11, 2030 - July 20, 2025
Procter & Gamble Teva marketing labs (training by P&G internal source), Geneva-Swiss
January 11, 2030 - July 20, 2025
Effective sales management: factors influencing sales results and clients decisions, persuadable communication, self-education (by Mercury International) Vilnius
January 11, 2030 - July 20, 2025
Effective sales management (A. Karalius) Vilnius
January 11, 2030 - July 20, 2025
Effective communication & coaching as instruments of successful manager (A.Karalius) Ryga
January 11, 2030 - July 20, 2025
Leadership training (Robin Sharma)
January 11, 2030 - July 20, 2025
Team building course (Human study centre)
January 11, 2030 - July 20, 2025
AEGIS “Deep blue” Communication planning courses in Wiesbaden
January 11, 2030 - July 20, 2025
TSJ workshop in Prague. Tell it, Sell it, Jell it - a method of how to present, structure and sell ideas and presentations
January 11, 2030 - July 20, 2025
Effective teamwork, Sales techniques
January 11, 2030 - July 20, 2025
Lotus Notes training in Vilnius
January 11, 2030 - July 20, 2025
Participation in Nord Practice project in Sweden (Karlskrona, Vaxjo, Stockholm)
January 11, 2030 - July 20, 2025

Industry Experience

Healthcare, Life Sciences, Consumer Goods, Professional Services