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I'm a Digital Marketing Strategist with a focus on performance and system logic. I handle full data analysis across platforms like Meta, Google, and others, including campaign performance, creatives, funnels, ROAS, CPL, and traffic behavior per product. I evaluate communication positioning, voice tone, and creative feedback to improve results. I create content plans and follow their implementation, building strategic funnels and lead generation flows based on budget analysis and target objectives. I also analyze SMM data, align organic and paid efforts, and track how the algorithm responds at each stage. Understanding client psychotypes, I adjust messaging and offer types accordingly and develop communication scenarios applying efficient multi-touch strategies depending on the segment.…I'm a Digital Marketing Strategist with a focus on performance and system logic. I handle full data analysis across platforms like Meta, Google, and others, including campaign performance, creatives, funnels, ROAS, CPL, and traffic behavior per product. I evaluate communication positioning, voice tone, and creative feedback to improve results. I create content plans and follow their implementation, building strategic funnels and lead generation flows based on budget analysis and target objectives. I also analyze SMM data, align organic and paid efforts, and track how the algorithm responds at each stage. Understanding client psychotypes, I adjust messaging and offer types accordingly and develop communication scenarios applying efficient multi-touch strategies depending on the segment.

Nicolae Casim

Marketing Strategist, Digital Marketer, Graphic Designer, +1

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I'm a Digital Marketing Strategist with a focus on performance and system logic. I handle full data analysis across platforms like Meta, Google, and others, including campaign performance, creatives, funnels, ROAS, CPL, and traffic behavior per product. I evaluate communication positioning, voice tone, and creative feedback to improve results. I create content plans and follow their implementation, building strategic funnels and lead generation flows based on budget analysis and target objectives. I also analyze SMM data, align organic and paid efforts, and track how the algorithm responds at each stage. Understanding client psychotypes, I adjust messaging and offer types accordingly and develop communication scenarios applying efficient multi-touch strategies depending on the segment.…I'm a Digital Marketing Strategist with a focus on performance and system logic. I handle full data analysis across platforms like Meta, Google, and others, including campaign performance, creatives, funnels, ROAS, CPL, and traffic behavior per product. I evaluate communication positioning, voice tone, and creative feedback to improve results. I create content plans and follow their implementation, building strategic funnels and lead generation flows based on budget analysis and target objectives. I also analyze SMM data, align organic and paid efforts, and track how the algorithm responds at each stage. Understanding client psychotypes, I adjust messaging and offer types accordingly and develop communication scenarios applying efficient multi-touch strategies depending on the segment.

Available to hire

I’m a Digital Marketing Strategist with a focus on performance and system logic. I handle full data analysis across platforms like Meta, Google, and others, including campaign performance, creatives, funnels, ROAS, CPL, and traffic behavior per product. I evaluate communication positioning, voice tone, and creative feedback to improve results. I create content plans and follow their implementation, building strategic funnels and lead generation flows based on budget analysis and target objectives. I also analyze SMM data, align organic and paid efforts, and track how the algorithm responds at each stage. Understanding client psychotypes, I adjust messaging and offer types accordingly and develop communication scenarios applying efficient multi-touch strategies depending on the segment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Beginner

Language

Romanian, Moldavian, Moldovan

Fluent

Russian

Fluent

English

Fluent

Turkish

Intermediate

Work Experience

Digital Marketing Performance Strategist at QGROUP

February 1, 2025 - Present

Managed Meta Ads & Google Ads campaigns for five brands within the holding in sectors including security, green energy, aquapark, and B2B products. Optimized lead generation funnels focusing on ROI and lead quality. Conducted advanced performance analysis including CPL, CTR, CPM, ROAS, reach, and retargeting strategies. Strategically adjusted communication based on client psychotypes, synchronized organic and paid content, developed creative video campaign scenarios, supervised budgets, and created tailored marketing ecosystems per brand. Performed real-time analysis and adjustment of qualified leads and targeting.

Marketing & Ads Strategist (Freelance) at DECOGRAVURA

May 20, 2025 - July 20, 2025

Developed an effective conversion system tailored to product type and audience. Implemented database tracking to synchronize marketing actions with final conversion outcomes. Designed and executed new marketing and remarketing strategies for both B2C and B2B segments. Analyzed customer psychotypes to optimize messaging and ad positioning. Managed ad campaigns in Construction, Home Decor, and Furniture categories via Meta Ads platform.

Marketing Director at RESTAURANT MOMO ASIAN BAR & MUS GASTRONOMIC

December 30, 2024 - July 20, 2025

Managed Meta Ads & Google Ads campaigns, implemented sales and marketing strategies to foster performance growth. Executed upselling and cross-selling tactics for e-commerce. Enhanced brand visibility attracting online and offline customers. Developed creative brand, content, and visual campaigns, coordinated the marketing team, and organized offline events such as tastings and masterclasses.

Graphic Design/ Targeting Specialist (Freelance) at Multiple Companies/Clients

September 1, 2024 - July 20, 2025

Worked with various medium and small companies, startups, and individual clients to achieve brand awareness. Managed Meta Ads & Google Ads campaigns and created ad visuals.

Digital Marketing Manager at RDG SOLUTIONS

October 1, 2023 - July 20, 2025

Led creative teams and coordinated graphic design projects. Created brand identity and awareness. Developed visual strategies for marketing campaigns. Edited videos for social media platforms such as Instagram, TikTok, and YouTube. Provided customized visual solutions to client needs and improved creative workflow to enhance delivery efficiency.

Manager at CAFE GRAFFITI

September 1, 2019 - July 20, 2025

Managed a team of 15 employees ensuring task alignment with standards. Coordinated inventory and suppliers. Supervised financial administration, cashier, and daily revenue reporting. Enforced hygiene and safety standards. Planned and executed local marketing, promotional campaigns, and events.

Graphic Designer, Marketer & Event Planner at EVENTUS

December 1, 2018 - July 20, 2025

Designed graphic materials for events including posters, brochures, and invitations. Developed social media and content marketing strategies. Created personalized promotional videos and ads. Worked closely with event teams to ensure goal-oriented communication. Increased event attendance through targeted marketing campaigns and delivered engaging creative content and visual materials.

Digital Marketing Performance Strategist at QGROUP

February 1, 2025 - Present

Managed Meta Ads & Google Ads campaigns for five brands within the holding including security, green energy, aquapark, and B2B products. Fully optimized lead generation funnels for B2B and B2C segments, focusing on ROI and lead quality. Carried out advanced performance analysis using metrics like CPL, CTR, CPM, ROAS, reach, and retargeting strategies. Strategically adjusted communication based on client psychotypes and synchronized organic content with paid ad strategies. Developed creative scenarios for video campaigns, copywriting, and content planning. Supervised budgets and made performance-based adjustments for each project. Created tailored marketing ecosystems per brand with distinct campaigns and communication strategies. Conducted real-time analysis and adjustment of qualified leads and targeting.

Marketing & Ads Strategist (Freelance) at DECOGRAVURA

May 20, 2025 - July 20, 2025

Marketing Director at RESTAURANT MOMO ASIAN BAR & MUS GASTRONOMIC

December 30, 2024 - July 20, 2025

Managed Meta Ads & Google Ads campaigns. Developed sales and marketing strategies for performance growth. Implemented upselling and cross-selling tactics for e-commerce. Enhanced brand visibility and attracted both online and offline customers. Developed creative brand, content, and visual campaigns. Coordinated the marketing team. Organized offline events such as tastings and masterclasses.

Graphic Design/ Targeting Specialist (Freelance) at MULTIPLE COMPANIES/CLIENTS

September 1, 2024 - July 20, 2025

Worked with various companies of medium and small sizes, startups, and individual clients to achieve brand awareness. Managed Meta Ads & Google Ads campaigns and ads visuals.

Digital Marketing Manager at RDG SOLUTIONS

October 1, 2023 - July 20, 2025

Led creative teams and coordinated graphic design projects. Created brand identity and awareness. Developed visual strategies for marketing campaigns. Edited videos for social media platforms including Instagram, TikTok, and YouTube. Provided customized visual solutions tailored to client needs. Improved creative workflow and led the team towards delivery efficiency.

Manager at CAFE GRAFFITI

September 1, 2019 - July 20, 2025

Managed a team of 15 employees ensuring task alignment with standards. Coordinated inventory and suppliers. Supervised financial administration and cashier activities, including daily revenue reporting. Enforced hygiene and safety standards. Planned and executed local marketing, promotional campaigns, and events.

Graphic Designer, Marketer & Event Planner at EVENTUS

December 1, 2018 - July 20, 2025

Designed graphics for events including posters, brochures, and invitations. Developed social media and content marketing strategies. Created personalized promotional videos and ads. Developed consistent branding across all event materials. Worked closely with event teams to ensure clear, goal-oriented communication. Boosted event attendance through targeted marketing campaigns. Delivered highly engaging creative content and visual materials.