Available to hire
I am a strategic marketing specialist with a strong background in customer segmentation, campaign execution, and consumer engagement. I enjoy interpreting data to guide messaging, optimize marketing ROI, and help businesses make informed decisions. My experience spans digital marketing, brand communication, and consumer insights, with a keen interest in leveraging digital tools and analytics.
I bring a digital-first mindset and work well in cross-functional teams, always aiming to deliver impactful marketing campaigns that drive user growth and brand visibility. I am adaptable, analytical, and passionate about applying data-driven strategies to enhance customer connection and business outcomes.
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Work Experience
Specialist, Brand and Marketing communication at Cellcard/EZECOM
April 1, 2024 - PresentLed integrated go-to-market rollouts across Digital, ATL, BTL, and CVM channels aligned with the product roadmap. Drove strategic messaging for new product launches, contributing to brand visibility and user growth. Analyzed campaign performance to adapt marketing strategies. Leveraged customer segmentation and insights to personalize outreach and enhance engagement. Coordinated with stakeholders including internal teams, external partners, vendors, and departments to ensure campaign alignment, rollout readiness, and timely asset delivery.
Specialist, Consumer Marketing at EZECOM
March 31, 2024 - July 20, 2025Developed lifecycle marketing strategies across key customer segments to improve retention and product uptake. Delivered targeted messaging through personalized SMS, email, push, and media campaigns. Developed and monitored ROI, customer funnel conversions, and campaign performance. Analyzed behavioral trends to guide strategic adjustments and reduce churn. Collaborated with IT to launch digital engagement tools and crafted educational content to improve product accessibility and customer understanding.
Senior Executive, Marcom. & Digital Event at EZECOM
July 31, 2022 - July 20, 2025Oversaw end-to-end execution of digital marketing campaigns and online events aligned with business goals. Led the production of livestreams, webinars, and branded content for internal and public audiences. Ensured quality and timeliness through close coordination with creative teams and vendors. Tracked campaign KPIs and engagement metrics to evaluate performance and inform future planning.
Executive, Marcom. & Digital Event at EZECOM
July 31, 2021 - July 20, 2025Supported logistics and creative development for digital and offline campaigns. Managed livestream coordination, scheduling, and internal communications. Liaised with vendors, influencers, and partners to ensure smooth execution. Monitored and reported performance metrics for campaign reviews and continuous improvement.
Marketing & Project Coordinator at Self-Discovery Asia (Tourism Startup)
May 31, 2020 - July 20, 2025Planned and executed integrated campaigns to promote eco-tourism, including social content, digital ads, and storytelling. Led CSR initiatives in collaboration with companies and government. Oversaw the planning and execution of an eco-tourism video competition with the Ministry of Tourism. Coordinated tour logistics and organized events to enhance brand awareness and public engagement.
NUM Co-iLab manager at NUM Social Innovation Lab
March 31, 2019 - July 20, 2025Designed event visuals and managed social media channels to drive engagement and support student recruitment strategy. Operated 3D printing and VR tools for innovation workshops and academic demonstrations. Maintained communication and reports with university departments, sponsors, and partners to support seamless project delivery.
Marketing Executive (Part-Time) at National University of Management - Pilot Project
December 31, 2018 - July 20, 2025Developed marketing plans and promotional content to launch new academic programs under NUM International College. Assisted with prospectus design and recruitment campaigns for new students.
Marketing Executive (Part-Time) at K Distribution Co., Ltd
September 30, 2015 - July 20, 2025Assisted in campaign setup and launch logistics. Conducted customer profiling and market research for promotional alignment.
Education
Bachelor of Arts at Institute of Foreign Languages (IFL), Royal University of Phnom Penh
January 1, 2012 - December 31, 2016Qualifications
Industry Experience
Telecommunications, Media & Entertainment, Travel & Hospitality, Education, Non-Profit Organization
Experience Level
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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