I am a passionate growth marketer focused on digital marketing, brand development, and e-commerce growth across the Baltic region. I specialize in crafting data-driven marketing strategies and leading creative teams to deliver cohesive and impactful campaigns that drive measurable results. With experience in managing multi-market campaigns and digital advertising, I enjoy using analytics and creative design tools to optimize marketing performance continuously. I thrive in collaborative environments where I can contribute to both strategy and hands-on execution to support business growth.

KAIRI NEILINN

I am a passionate growth marketer focused on digital marketing, brand development, and e-commerce growth across the Baltic region. I specialize in crafting data-driven marketing strategies and leading creative teams to deliver cohesive and impactful campaigns that drive measurable results. With experience in managing multi-market campaigns and digital advertising, I enjoy using analytics and creative design tools to optimize marketing performance continuously. I thrive in collaborative environments where I can contribute to both strategy and hands-on execution to support business growth.

Available to hire

I am a passionate growth marketer focused on digital marketing, brand development, and e-commerce growth across the Baltic region. I specialize in crafting data-driven marketing strategies and leading creative teams to deliver cohesive and impactful campaigns that drive measurable results.

With experience in managing multi-market campaigns and digital advertising, I enjoy using analytics and creative design tools to optimize marketing performance continuously. I thrive in collaborative environments where I can contribute to both strategy and hands-on execution to support business growth.

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Language

Estonian
Fluent
English
Advanced

Work Experience

Marketing & PR Executive at Hilton Tallinn Park | The Able Butcher Restaurant | Eforea Spa
June 30, 2025 - July 20, 2025
Managed all marketing and PR activities for Hilton Tallinn Park including its restaurant and spa, focusing on both local and international B2C and B2B marketing. Created and executed campaigns targeting business and leisure guests, managed digital advertising, SEO, and content marketing across multiple social media accounts. Produced creative marketing materials using Adobe Suite and Canva, including a recognized drone video campaign. Collaborated with media and influencers, managed annual marketing budget, organized events ranging from weddings to conferences ensuring visibility and growth.
Baltics Digital Marketing Expert at Kivilaine | Dermalogica | Swissline | D päike— E-commerce
June 1, 2025 - Present
Responsible for performance and growth marketing of four key brands across the Baltic region, focusing on e-commerce growth and brand development. Leads digital marketing strategy, manages social media teams, executes paid digital campaigns including Meta and Google Ads, and works on SEO improvements and website management. Plans and executes email marketing using Klaviyo, runs A/B tests, creates creative campaigns with Canva and Adobe, and handles marketing analytics and reporting. Collaborates with sales and brand management teams to align marketing activities with business goals.
Marketing Specialist at Orangerie, Tallinn
July 31, 2024 - July 20, 2025
Enhanced the café’s visual identity and brand presence through producing professional photo and video content for social media and marketing channels. Designed promotional materials like posters, flyers, and menus supporting regular marketing and special events. Planned and executed creative campaigns to boost customer engagement and in-store traffic, ensuring alignment with brand tone and goals.
E-commerce & Creative Marketing Specialist at TNS HAIR, Melbourne, Australia
March 31, 2023 - July 20, 2025
Managed digital visibility and e-commerce growth for the brand by planning and executing creative marketing strategies and campaigns. Created engaging brand content for social media and web platforms, designed promotional assets, and shaped the visual style of the brand. Analyzed marketing data, prepared reports, and implemented strategic adjustments to boost campaign effectiveness and ROI, contributing to competitive market positioning and sales growth.
Sales at Sportland, Tallinn
November 30, 2018 - July 20, 2025
Assisted customers with product selection and provided knowledgeable advice on sports and lifestyle items. Consistently met sales targets while maintaining organized and visually appealing product displays, supporting smooth store operations, and developing strong communication skills and customer-focused approach.

Education

High School Diploma at Kuressaare Gymnasium, Kuressaare
January 1, 2004 - December 31, 2016
Web Technologies at Estonian Entrepreneurship University of Applied Science, Tallinn
September 1, 2023 - March 31, 2026

Qualifications

Digital Marketing certificate
January 1, 2020 - December 31, 2020

Industry Experience

Travel & Hospitality, Retail, Consumer Goods, Media & Entertainment, Professional Services