Available to hire
SEO leader who scaled African Leadership University’s organic traffic from 12.9K to 71.6K monthly visits (+455%) in just 15 months, while simultaneously building one of Africa’s first institutional AI/LLM search optimization strategies. With 7+ years driving organic growth across edtech, fintech, travel, and e-commerce in 12+ international markets, I specialize in aligning technical SEO, generative engine optimization (GEO), ASO, and multi-touch attribution with commercial acquisition targets. Known for leading cross-functional teams, resolving complex technical infrastructure challenges, and building growth systems that compound over time.
Experience Level
Expert
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Language
Work Experience
Group SEO/ASO Manager (EMEA) at Wakanow
November 30, 2024 - July 20, 2025Improved organic search rankings for target keywords resulting in 20% rise in website traffic and qualified leads across all markets. Conducted technical SEO fixes resolving indexation and header tag errors and used Hreflang tags to resolve SERPs errors internationally. Utilized ASO techniques to increase app store visibility and user acquisition by 35%.
Head of SEO at African Leadership University
November 1, 2024 - PresentOrganic growth lead for ALU’s portfolio, scaling traffic from 12.9K to 71.6K visits, while establishing an AI/LLM search optimization strategy. Led technical SEO improvements, improved multi-touch attribution, and drove cross-functional collaboration.
Group SEO Manager at African Leadership University (ALU&ALCHE)
November 1, 2024 - PresentAchieved +416% organic traffic growth and a 12X increase in ranking keywords within 6 months by launching structured SEO content plans. Optimized web content for AI discovery resulting in 380+ pages indexed by Google SGE with visibility on AI platforms, reinforcing brand authority. Improved site health by over 336% with technical SEO fixes and boosted referring domains by nearly 19%, enhancing domain authority and rankings across 5 key markets.
SEO/ASO Manager at Sabi
November 30, 2023 - July 20, 2025Analyzed company online retail performance, identified growth opportunities, and implemented SEO strategies leading to a 600% increase in organic traffic. Generated comprehensive SEO reports providing actionable insights and developed a structured data markup strategy to improve search visibility.
Group SEO / ASO Manager (EMEA) at Wakanow
November 1, 2023 - November 1, 2024Led organic growth and app store strategy across 12 markets, achieving a 20% increase in traffic and a 35% increase in mobile app visibility.
Growth Manager (ASO/SEO) at SAVA Mobile Growth Agency
August 31, 2023 - July 20, 2025Drove over 100k mobile app installs for FoodCourt generating 150+ unique orders daily and significant revenue. Boosted organic app downloads by over 310% on Apple Store and Google Play Store for a FinTech app within a month. Optimized conversion rates and conducted A/B testing for a food delivery app leading to a 60% increase.
Growth Manager - ASO / SEO at SAVA Mobile Growth Agency
October 1, 2022 - August 1, 2023Delivered mobile and web growth strategies, achieving significant increases in app installs and organic downloads for multiple clients.
Technical SEO Specialist at Bliss Drive
May 31, 2022 - July 20, 2025Implemented comprehensive schema markup improving rich snippets by 35% and organic traffic by 20%. Optimized website architecture and internal linking for user experience and rankings. Migrated website maintaining rankings, enhanced crawlability and indexability by 80%, and reduced loading speed by 4.9 seconds increasing traffic by 12%.
SEO / ASO Manager at Sabi
May 1, 2022 - November 1, 2023Drove a 600% increase in organic traffic via technical SEO improvements and SEO reporting infrastructure for B2B commerce platform.
Team Lead, SEO/SEM/Web Development at Workforce Group
November 30, 2021 - July 20, 2025Led a team of content writers, SEO specialists and web developers, achieving a 95% satisfaction rate. Increased website click-through rate by 20% month-over-month and reduced CPC by 50% for Google Ads campaigns by optimizing landing pages and web elements.
Team Lead, SEO / SEM & Web Development at Workforce Group
July 1, 2020 - November 1, 2021Led a cross-functional team to deliver integrated digital growth programmes, improving website CTR and reducing Google Ads CPC.
Technical SEO/SEM Specialist at Workforce Group
June 30, 2020 - July 20, 2025Led technical SEO implementations ensuring websites adhered to best practices, resulting in 40% traffic increase. Managed paid search campaigns by testing and analysing data to maximize ROI.
SEO Specialist/Affiliate Marketer (Amazon) at Light Visit
December 31, 2019 - July 20, 2025Grew website traffic and leads by 20% in initial months, and increased overall website traffic by over 314% while maintaining bounce rate at 40%.
Education
MBA, Marketing Specialization at University of Lagos(Unilag)
January 1, 2024 - January 1, 2026B.Tech, Chemical Engineering at Ladoke Akintola University of Technology
January 1, 2011 - January 1, 2016Qualifications
Advanced Google Analytics Certification
January 11, 2030 - June 29, 2026Google Search Ads Certification
January 11, 2030 - June 29, 2026Google Display Ads Certification
January 11, 2030 - June 29, 2026Apple Search Ads Certification
January 11, 2030 - June 29, 2026Marketing Automation Specialist
January 11, 2030 - June 29, 2026Industry Experience
Travel & Hospitality, Financial Services, Retail, Media & Entertainment, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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