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I’m Polina Jemeljanenko, a fashion-focused creative with a BA (Hons) in Fashion Creative Direction and a strong track record in building cohesive brand visuals. I blend fashion design, branding, and storytelling to deliver striking campaigns, lookbooks, and social content, working closely with photographers, designers, and models to create compelling narratives. I thrive in cross-disciplinary teams, guiding creative direction from concept to delivery, and I’m passionate about sustainable practices and meaningful storytelling. I enjoy mentoring others, generating innovative ideas, and turning data-driven insights into resonant, actionable visuals for both B2B and B2C audiences.…I’m Polina Jemeljanenko, a fashion-focused creative with a BA (Hons) in Fashion Creative Direction and a strong track record in building cohesive brand visuals. I blend fashion design, branding, and storytelling to deliver striking campaigns, lookbooks, and social content, working closely with photographers, designers, and models to create compelling narratives. I thrive in cross-disciplinary teams, guiding creative direction from concept to delivery, and I’m passionate about sustainable practices and meaningful storytelling. I enjoy mentoring others, generating innovative ideas, and turning data-driven insights into resonant, actionable visuals for both B2B and B2C audiences.

Polina Jemeljanenko

Creative Director, Brand Designer, Stylist, +3

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I’m Polina Jemeljanenko, a fashion-focused creative with a BA (Hons) in Fashion Creative Direction and a strong track record in building cohesive brand visuals. I blend fashion design, branding, and storytelling to deliver striking campaigns, lookbooks, and social content, working closely with photographers, designers, and models to create compelling narratives. I thrive in cross-disciplinary teams, guiding creative direction from concept to delivery, and I’m passionate about sustainable practices and meaningful storytelling. I enjoy mentoring others, generating innovative ideas, and turning data-driven insights into resonant, actionable visuals for both B2B and B2C audiences.…I’m Polina Jemeljanenko, a fashion-focused creative with a BA (Hons) in Fashion Creative Direction and a strong track record in building cohesive brand visuals. I blend fashion design, branding, and storytelling to deliver striking campaigns, lookbooks, and social content, working closely with photographers, designers, and models to create compelling narratives. I thrive in cross-disciplinary teams, guiding creative direction from concept to delivery, and I’m passionate about sustainable practices and meaningful storytelling. I enjoy mentoring others, generating innovative ideas, and turning data-driven insights into resonant, actionable visuals for both B2B and B2C audiences.

Available to hire

I’m Polina Jemeljanenko, a fashion-focused creative with a BA (Hons) in Fashion Creative Direction and a strong track record in building cohesive brand visuals. I blend fashion design, branding, and storytelling to deliver striking campaigns, lookbooks, and social content, working closely with photographers, designers, and models to create compelling narratives.
I thrive in cross-disciplinary teams, guiding creative direction from concept to delivery, and I’m passionate about sustainable practices and meaningful storytelling. I enjoy mentoring others, generating innovative ideas, and turning data-driven insights into resonant, actionable visuals for both B2B and B2C audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Advanced

Lithuanian

Fluent

Work Experience

Sales Assistant & Visual Merchandiser at ZARA, INDITEX London, UK

September 30, 2022 - July 20, 2025

As a sales assistant at the brand Zara, my responsibilities included providing customer service with a warm approach and deep product knowledge. Every Monday and Thursday before the store opened, I was in the position of a visual merchandiser. Receiving new collection items twice a week, my manager and I set the most effective placement of the new items on mannequins and racks in the store. I used my styling skills to achieve a successful result. After the store opened, my responsibilities included maintaining a positive atmosphere for customers, ensuring the sales floor clean, and ensuring stock replenishment throughout the day, which required excellent knowledge of the stockroom. My ability to think quickly and work effectively gave me opportunity to do my work most efficiently.

Administrator & Receptionist at Diamond Style Beauty Salon Visaginas, Lithuania

October 20, 2024 - July 20, 2025

As an administrator in a beauty salon, my responsibilities included a warm welcome guests, providing high-quality communication, meeting the needs of guests. This required excellent knowledge of the products and services, including the process that the beauty salon provides. In addition, my responsibilities included managing financial transactions, processing customer payments and online orders, monitoring the cash register and reconciling revenue with the services provided and goods sold. Maintaining income reports and starting up the salon by drawing up declarations on sales and purchases and making a report. Important skills included clear and effective customer registration for future visits, which is convenient for both visitors and salon masters. In this position, it was important to be responsible for inventory management, monitor the consumption of materials and cosmetics and replenish it on time by ordering online. Process online orders by creating invoices for both clients an

Art Director & Social Media Creator at Diamond Style Beauty Salon

March 18, 2024 - Present

Direct and develop cohesive brand visuals across photography, styling, social media, and campaigns. Lead creative concepts, manage multi-disciplinary teams; translate ideas into impactful imagery and experiences; develop cohesive brand narratives from product development to advertising; deliver measurable results and plan seasonal campaigns. Create a cohesive aesthetic language that strengthens brand identity across web and offline channels.

Administrator & Receptionist at Diamond Style Beauty Salon

October 20, 2024 - September 29, 2025

Warmly welcomed guests; ensured high-quality communication; maintained in-depth knowledge of salon products, services, and treatments. Managed financial transactions: processed payments, monitored cash register, reconciled revenue with services and goods sold. Handled online orders, invoicing, and documentation. Scheduled and registered customer appointments, ensuring convenience for clients and salon staff. Oversaw inventory and placed timely replenishment orders. Resolved customer issues effectively and maintained a welcoming atmosphere.

Sales Assistant & Visual Merchandiser at ZARA (Inditex), London, UK

September 1, 2022 - September 29, 2025

Provided high-quality customer service; acted as visual merchandiser, styling mannequins and arranging new collections on the sales floor. Planned and executed product placement strategies with the store manager; maintained store presentation and cleanliness; replenished stock to ensure product availability.

Manager at ZARA (Inditex), London, UK

September 1, 2022 - September 29, 2025

Led store operations; supervised staff; supported inventory control and merchandising standards; delivered excellent customer service and ensured smooth daily operations.

Art Director & Social Media Creator at Diamond Style Beauty Salon

March 18, 2024 - Present

Directed the creative concept for photo shoots, campaigns, and social media content; built cohesive brand visuals; led cross-functional teams; created seasonal themes and lookbooks; collaborated with photographers, stylists, models, and directors; produced content for social media and campaigns; developed strategic, data-informed visuals to support advertising and product launches.

Administrator & Receptionist at ZARA, INDITEX

October 20, 2024 - September 29, 2025

Warmly welcomed guests, ensured high-quality communication, and met individual customer needs. Maintained excellent knowledge of products, services, and processes to provide accurate information; supported front desk operations and handled routine administrative tasks.

Sales Assistant & Visual Merchandiser at ZARA, INDITEX

September 1, 2022 - September 29, 2025

Kept stockroom inventory and located items for customers when needed. Supported sales by applying styling knowledge to product displays and visual merchandising standards.

Sales Assistant & Visual Merchandiser at Zara (Inditex)

September 1, 2022 - September 1, 2022

Provided high-quality customer service, acted as visual merchandiser, styled mannequins and arranged new collections on the sales floor; planned and executed product placement strategies; replenished stock and supported store operations.

Administrator & Receptionist at Wellbeing of Women (Salon)

October 1, 2024 - October 1, 2024

Welcomed guests, ensured high-quality communication, maintained knowledge of salon products and services, managed financial transactions, processed payments and receipts, scheduled appointments, and maintained inventory.

Art Director & Social Media Creator at Diamond Style Beauty Salon

March 18, 2024 - November 4, 2025

Directed creative direction for the brand, developed cohesive visuals and lookbooks, coordinated photoshoots and content, collaborated with photographers, stylists, and models, and managed social media output.