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I'm an SEO & Content Manager with a blend of strategy and hands-on execution. I help companies grow their organic visibility, drive the right traffic, and improve conversion. I'm curious, collaborative, and not afraid to roll up my sleeves to get things done. Open to growing in SEO, content, or broader marketing roles.…

Lucia Cherchi

SEO Expert, Content Creator, Marketer, +2

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I'm an SEO & Content Manager with a blend of strategy and hands-on execution. I help companies grow their organic visibility, drive the right traffic, and improve conversion. I'm curious, collaborative, and not afraid to roll up my sleeves to get things done. Open to growing in SEO, content, or broader marketing roles.…

Available to hire

I’m an SEO & Content Manager with a blend of strategy and hands-on execution. I help companies grow their organic visibility, drive the right traffic, and improve conversion. I’m curious, collaborative, and not afraid to roll up my sleeves to get things done. Open to growing in SEO, content, or broader marketing roles.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

German

Intermediate

Work Experience

Freelance SEO Strategist & Content Writer

April 1, 2025 - Present

Supporting organic growth through performance analysis, strategic planning and content creation.

SEO Content Manager at AUTO1 Group (Autohero & noicompriamoauto.it)

January 31, 2025 - July 21, 2025

Boosted organic traffic and conversions by optimizing content from blog posts to product pages and listicles. Conducted SEO audits to identify technical and content opportunities, improving visibility, traffic, and conversion across IT, DE, ES, and FR markets. Launched trend-driven content clusters, ranking 2nd site-wide after the homepage. Led SEO A/B tests iterating based on KPIs and user insights. Used tools like ChatGPT, Writesonic, and Canva to automate data analysis, briefs, and draft creation.

Content Manager at SumUp

December 31, 2021 - July 21, 2025

Owned Italian content across blog, landing pages, emails, product pages, and FAQs. Launched the SEO blog and a retention newsletter with strong open rates. Ran A/B tests on homepage and product copy to boost conversion. Localized brand and campaign taglines for web and TV. Worked cross-functionally with product, marketing, brand, and design teams.

Copywriter

July 31, 2019 - July 21, 2025

Wrote web, ad, and email copy across multiple product lines, ensuring brand voice and tone consistency. Supported international content teams with localized messaging aligned to business goals.

Marketing and video Translator at Freelance Translator (EN > IT)

October 31, 2018 - July 21, 2025

Localized blog posts, product descriptions, and video scripts for marketing and e-commerce clients. Adapted content for the Italian market while preserving brand tone and core messaging.