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Hi, I'm Dror Lavi, a Creative Strategist, Copywriter, and Technical Writer with over 14 years of experience. I pride myself on blending creativity with data-driven strategies and AI-powered marketing insights to produce clear and engaging content. Whether it's crafting persuasive copy for websites, social media, or digital courses, I enjoy making complex ideas accessible and driving innovation to meet business goals. I have a passion for leadership and mentorship and have worked across diverse sectors, developing digital courses and managing marketing campaigns. I’m always eager to collaborate and help brands tell their stories effectively.…Hi, I'm Dror Lavi, a Creative Strategist, Copywriter, and Technical Writer with over 14 years of experience. I pride myself on blending creativity with data-driven strategies and AI-powered marketing insights to produce clear and engaging content. Whether it's crafting persuasive copy for websites, social media, or digital courses, I enjoy making complex ideas accessible and driving innovation to meet business goals. I have a passion for leadership and mentorship and have worked across diverse sectors, developing digital courses and managing marketing campaigns. I’m always eager to collaborate and help brands tell their stories effectively.

Dror Lavi

Creative Director, Copywriter, Content Producer, +2

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Hi, I'm Dror Lavi, a Creative Strategist, Copywriter, and Technical Writer with over 14 years of experience. I pride myself on blending creativity with data-driven strategies and AI-powered marketing insights to produce clear and engaging content. Whether it's crafting persuasive copy for websites, social media, or digital courses, I enjoy making complex ideas accessible and driving innovation to meet business goals. I have a passion for leadership and mentorship and have worked across diverse sectors, developing digital courses and managing marketing campaigns. I’m always eager to collaborate and help brands tell their stories effectively.…Hi, I'm Dror Lavi, a Creative Strategist, Copywriter, and Technical Writer with over 14 years of experience. I pride myself on blending creativity with data-driven strategies and AI-powered marketing insights to produce clear and engaging content. Whether it's crafting persuasive copy for websites, social media, or digital courses, I enjoy making complex ideas accessible and driving innovation to meet business goals. I have a passion for leadership and mentorship and have worked across diverse sectors, developing digital courses and managing marketing campaigns. I’m always eager to collaborate and help brands tell their stories effectively.

Available to hire

Hi, I’m Dror Lavi, a Creative Strategist, Copywriter, and Technical Writer with over 14 years of experience. I pride myself on blending creativity with data-driven strategies and AI-powered marketing insights to produce clear and engaging content. Whether it’s crafting persuasive copy for websites, social media, or digital courses, I enjoy making complex ideas accessible and driving innovation to meet business goals.

I have a passion for leadership and mentorship and have worked across diverse sectors, developing digital courses and managing marketing campaigns. I’m always eager to collaborate and help brands tell their stories effectively.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Hebrew (modern)

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Dutch

Beginner

Work Experience

Creative Director & Content Manager at MIBERESHIT - DIGITAL COURSES

January 1, 2023 - Present

Develop and write digital courses, including all promotional materials and marketing funnels such as website copy, CRM social posts, emails, SEO articles, blogs, and banners.

Creative Director & Content Manager at MIBERESHIT - DIGITAL COURSES

December 31, 2022 - July 21, 2025

Develop and write digital courses, including all promotional materials and marketing funnels like website copy, CRM social posts, emails, SEO articles, blogs, and banners.

Marketing Consultant + Content and Social Media Manager at METGO - TRAVELTECH STARTUP

December 31, 2022 - July 21, 2025

Oversaw all aspects of content creation, social media, and marketing campaigns for both end users and businesses.

Copywriter at BRUCKNER-YAAR-LEVY ADVERTISING AGENCY

December 31, 2018 - July 21, 2025

Played a key role in the agency’s growth to become the 4th most important advertising agency in Israel. Created and presented campaigns for major clients like Peugeot, Haier, Oreo Europe, Milka Europe, and Migdal, developing engaging copy for both consumer and B2B marketing materials offline and online.

Copywriter at MCCANN ERICKSON (THE LARGEST ADVERTISING AGENCY IN ISRAEL)

December 31, 2013 - July 21, 2025

Created and presented campaigns for clients including Dominos Pizza, Yes, Hamashbir, New Pharm, and the Anti-Drug Authority.