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Dror Lavi

Available to hire

Hi, I'm Dror Lavi, a Creative Strategist, Copywriter, and Technical Writer with over 14 years of experience.

About

Hi, I’m Dror Lavi, a Creative Strategist, Copywriter, and Technical Writer with over 14 years of experience. I pride myself on blending creativity with data-driven strategies and AI-powered marketing insights to produce clear and engaging content. Whether it’s crafting persuasive copy for websites, social media, or digital courses, I enjoy making complex ideas accessible and driving innovation to meet business goals.

I have a passion for leadership and mentorship and have worked across diverse sectors, developing digital courses and managing marketing campaigns. I’m always eager to collaborate and help brands tell their stories effectively.

  • 12 years' experience
  • Joined July 2025

Languages

  • Hebrew (modern)Fluent
  • EnglishAdvanced
  • Spanish; CastilianIntermediate
  • DutchBeginner

Industry experience

  • Education
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Real Estate & Construction

Work experience· 5 roles

Creative Director & Content Manager · MIBERESHIT - DIGITAL COURSESJan 2023 – Present · 3 yrs 11 mos

Develop and write digital courses, including all promotional materials and marketing funnels such as website copy, CRM social posts, emails, SEO articles, blogs, and banners.

Marketing Consultant + Content and Social Media Manager · METGO - TRAVELTECH STARTUPDec 2022 – Jul 2025 · 2 yrs 8 mos

Oversaw all aspects of content creation, social media, and marketing campaigns for both end users and businesses.

Creative Director & Content Manager · MIBERESHIT - DIGITAL COURSESDec 2022 – Jul 2025 · 2 yrs 8 mos

Develop and write digital courses, including all promotional materials and marketing funnels like website copy, CRM social posts, emails, SEO articles, blogs, and banners.

Copywriter · BRUCKNER-YAAR-LEVY ADVERTISING AGENCYDec 2018 – Jul 2025 · 6 yrs 8 mos
Copywriter · MCCANN ERICKSON (THE LARGEST ADVERTISING AGENCY IN ISRAEL)Dec 2013 – Jul 2025 · 11 yrs 8 mos

Education

Full Matriculation Certificate · Shaar-Hanegev High School2001

Certifications and awards

Copywriting Course2008 – 2009

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