I’m a results-driven Digital Marketing and Project Management professional with over 7 years of experience leading global campaigns across EMEA and North American markets. My background spans influencer and social media marketing, digital strategy, e-commerce optimization, and creative content development, with a consistent track record of delivering measurable growth and brand visibility. Throughout my career, I’ve worked with international teams and brands such as LELO, FOREO, and Saku Agency, managing projects from concept to completion — coordinating cross-functional teams, aligning strategies across markets, and optimizing performance through data-driven insights. I bring a blend of creativity, structure, and global perspective to every project, and I’m passionate about helping brands connect authentically with their audiences through impactful, insight-based marketing.

I’m a results-driven Digital Marketing and Project Management professional with over 7 years of experience leading global campaigns across EMEA and North American markets. My background spans influencer and social media marketing, digital strategy, e-commerce optimization, and creative content development, with a consistent track record of delivering measurable growth and brand visibility. Throughout my career, I’ve worked with international teams and brands such as LELO, FOREO, and Saku Agency, managing projects from concept to completion — coordinating cross-functional teams, aligning strategies across markets, and optimizing performance through data-driven insights. I bring a blend of creativity, structure, and global perspective to every project, and I’m passionate about helping brands connect authentically with their audiences through impactful, insight-based marketing.

Available to hire

I’m a results-driven Digital Marketing and Project Management professional with over 7 years of experience leading global campaigns across EMEA and North American markets. My background spans influencer and social media marketing, digital strategy, e-commerce optimization, and creative content development, with a consistent track record of delivering measurable growth and brand visibility.

Throughout my career, I’ve worked with international teams and brands such as LELO, FOREO, and Saku Agency, managing projects from concept to completion — coordinating cross-functional teams, aligning strategies across markets, and optimizing performance through data-driven insights. I bring a blend of creativity, structure, and global perspective to every project, and I’m passionate about helping brands connect authentically with their audiences through impactful, insight-based marketing.

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Language

English
Advanced
Croatian
Fluent
Italian
Beginner
Spanish; Castilian
Beginner

Work Experience

Paid Content Specialist at LELO
December 31, 2024 - July 21, 2025
Drove impactful influencer marketing campaigns through strategic content creation, influencer partnerships, and performance optimization. Delivered exceptional results and played a key role in achieving campaign objectives while fostering valuable relationships with influencers and clients.
Social Media Manager at LELO
December 31, 2022 - July 21, 2025
Orchestrated innovative social media strategies and executed dynamic campaigns that elevated the brand's online presence and engagement. Contributed to growth and success through strategic planning, content curation, and audience engagement.
E-commerce Assistant at FOREO
December 31, 2018 - July 21, 2025
Managed and optimized online sales strategies across well-known e-tailers including Sephora, Look Fantastic, Beauty Bay, and Cult Beauty. Leveraged expertise in the beauty industry and e-commerce dynamics to drive brand visibility, engagement, and profitability.
E-commerce Assistant at LELO
December 31, 2019 - July 21, 2025
Focused on the Amazon platform, drove online sales growth and optimized product visibility through strategic product listings, advertising campaigns, and performance analysis, enhancing the brand’s presence and profitability within a competitive e-commerce landscape.
Paid Content Specialist at LE LO
January 1, 2024 - January 1, 2024
Sole Paid Content Specialist for the UK market, independently managed influencer campaigns end-to-end, including budget allocation, campaign oversight, and performance optimization. Onboarded and coordinated influencers, maintained close communication with internal local teams to ensure seamless execution. Through strategic content creation, influencer partnerships, and data-driven optimization, delivered strong campaign results and built long-term relationships with influencers and clients.
Global Social Media Manager at LE LO
January 1, 2022 - January 1, 2022
Spearheaded global social media strategy as the sole global Social Media Manager, collaborating with upper management to design and execute innovative campaigns. Coordinated local market teams across Spain, the US, UK, Germany, Italy, and France to align with global objectives while addressing regional needs. Served as main point of contact between HQ and local markets, managing cross-functional communication and overseeing execution of dynamic campaigns to strengthen brand online presence and audience engagement.
E-commerce Assistant at FOREO
January 1, 2018 - January 1, 2018
Supported and optimized online sales across leading global retailers (Sephora, LookFantastic, Beauty Bay, Cult Beauty). Enhanced product visibility through optimized listings, supported promotional campaigns, and monitored performance data to drive sales growth and profitability in a highly competitive e-commerce environment.
E-commerce Assistant at LE LO
January 1, 2015 - January 1, 2015
As an E-commerce Assistant at LE LO, supported and optimized online sales across leading global retailers, including Sephora, LookFantastic, Beauty Bay, and Cult Beauty. Contributed to enhancing product visibility through optimized listings, supporting promotional activities, and monitoring performance data to drive sales growth and profitability.

Education

Digital Marketing at Algebra University College
January 1, 2016 - December 31, 2019
Economics of entrepreneurship at University VERN'
January 1, 2010 - December 31, 2015
Economics of Entrepreneurship at Algebra University College
January 1, 2016 - January 1, 2019

Qualifications

Strategy, Communications and Contests on Social Networks
January 11, 2030 - July 21, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Software & Internet, Professional Services