Available to hire
Hi, I’m Nomena Randriamanana, a passionate communication and marketing manager with over 6 years of experience in strategy development, digital marketing, and brand building. I’ve worked across multiple sectors, coordinating teams and projects to create impactful communication strategies and marketing campaigns.
I enjoy collaborating with creative and digital teams, managing budgets, and launching innovative projects that help businesses grow and connect with their audiences. My expertise ranges from overseeing rebranding efforts to implementing CRM and digital communication strategies. Let’s connect and create something great together!
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Advanced
English
Advanced
Work Experience
Responsable Communication at L’ESCM Business School
August 31, 2024 - July 21, 2025Elaboration and implementation of the company's marketing and communication strategy. Managed initial communication budget. Coordinated professional training rebranding. Negotiated and managed strategic partnerships. Organized and coordinated internal and external events. Supervised digital and creative teams. Led website creation with SEO/SEA and responsive design. Coordinated development and launch of CRM.
Chargée Marketing - Communication RSE Senior at BMOI
August 31, 2023 - July 21, 2025Coordinated launches and development of new products and product line evolutions. Contributed to marketing strategy implementation. Conducted product and market benchmarking with sales teams. Organized events and coordinated CSR initiatives. Collaborated with communication agencies to define briefs. Managed social media and marketing budget.
Responsable Communication at Groupe SIRR/Luceo
May 31, 2023 - July 21, 2025Budget management for each group entity. Developed and deployed communication strategies for each entity. Supervised community managers and graphic designers. Promoted group image to target audience. Planned and executed media plans. Managed external strategic partnerships. Coordinated internal and external events. Developed media and non-media communication strategies. Performed market analysis to adjust communication actions. Monitored KPIs with General Management.
Senior Project Manager at MORALOGIQ (Freelance)
June 30, 2022 - July 21, 2025Managed artistic projects from conception ensuring optimal communication. Strategically planned client projects. Supervised all project phases. Coordinated creative and technical teams. Conducted post-project evaluations based on KPIs. Represented project team to management and stakeholders.
Chargée Marketing et Community Manager at Galana
May 31, 2022 - July 21, 2025Supported the development of digital platforms (META, LinkedIn, Rubis Team). Developed budgets and strategies with DCM focusing on targets, actions, and means. Supervised marketing actions to ensure proper execution. Negotiated with suppliers for strategic purchases. Managed contracts and calls for expressions. Collaborated with communication agencies for briefs. Organized and coordinated internal and external events including logistics and event communication.
Chargée de Service Client Toamasina at Galana
November 30, 2021 - July 21, 2025Managed and processed customer orders. Delivered commercial services. Promoted active and cross sales during order taking. Promoted company's image by ensuring quality service. Assisted Galana Raffinerie Terminale team during depot inventories.
Responsable et Conseillère en Boutique at La Vigilante
February 29, 2020 - July 21, 2025Managed supplies and showroom maintenance. Handled digital communication. Managed invoicing and ordering with suppliers. Conducted commercial prospecting and installation briefings. Reported sales.
Assistante Grands Comptes at Canal+ Madagascar
December 31, 2019 - July 21, 2025Handled reception and loyalty of grand account subscribers (hotels and embassies). Managed invoicing, debt collection, and budget monitoring. Coordinated technical interventions for hotels with field teams. Managed orders and supplies for boutiques in Madagascar. Oversaw grand account communication. Provided interim sales direction assistance.
Commercial Front Office at Canal+ Madagascar
December 31, 2018 - July 21, 2025Prospected, tracked, received and managed clients for recruitments and renewals. Acted as interim boutique manager: oversaw commercial staff, boutique management, and daily cash management. Managed boutique supply.
Education
Licence at Ecole Supérieur Sacré Coeur Antanimena (ESSCA)
January 1, 2016 - December 31, 2016Qualifications
AKANGA 2.0 Formation Reseaux Sociaux
January 1, 2021 - December 31, 2021US Department of State Open MOOC Certification English for Media Literacy
January 11, 2030 - July 21, 2025FLTC Group Certification en Anglais Courant
January 11, 2030 - July 21, 2025Industry Experience
Professional Services, Media & Entertainment, Retail, Education, Energy & Utilities
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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