AS

Akshita Shetty

Available to hire

Hi! I'm Akshita Shetty, a Senior Search Engine Marketing Specialist with over 3 years of experience in managing and optimizing paid advertising campaigns.

About

Hi! I’m Akshita Shetty, a Senior Search Engine Marketing Specialist with over 3 years of experience in managing and optimizing paid advertising campaigns. I specialize in leveraging platforms like Google Ads and Bing Ads to drive online visibility and traffic for diverse clients across markets such as South Africa and Singapore.

I enjoy analyzing data to craft strategic, impactful digital marketing solutions that help businesses achieve their goals. Working closely with internal and international teams, I focus on delivering measurable results and continually improving performance metrics. I’m passionate about digital marketing and always eager to learn and grow in this dynamic field.

  • 4 years' experience
  • Joined July 2025

Industry experience

  • Financial Services
  • Media & Entertainment
  • Retail
  • Professional Services
  • Travel & Hospitality
  • Consumer Goods

Work experience· 9 roles

Senior Executive (Search) · Havas Media IndiaNov 2023 – Present · 3 yrs 1 mo

Efficiently setting up paid search campaigns across platforms such as Google Ads for clients including LG, Roche Bobois, JDE, U=U, and Lactalis targeting the South Africa market, with previous experience working on campaigns for the Singapore market for clients like Pizza Hut, Inchcape, Sunlife Singapore, Warner Bros, and NTUC. Responsible for structuring campaigns to meet client objectives, constantly monitoring and optimizing performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Generated regular performance reports highlighting key metrics and insights, provided actionable recommendations based on data analysis, conducted performance and competitive analyses to benchmark against industry standards and competitors, and delivered measurable results through proactive campaign management, optimization, budget control, insightful reporting, and strategic analysis.

Senior Executive (Search) · Havas Media IndiaNov 2023 – Present · 3 yrs 1 mo

Efficiently set up paid search campaigns across platforms such as Google Ads for clients including LG, Roche Bobois, JDE, U-U, and Lactalis for the South Africa market. Previously worked with the Singapore market for clients such as Pizza Hut, Inchcape, Sunlife Singapore, Warner Bros, and NTUC. Ensured campaigns were structured to meet client objectives. Constantly monitored and optimized campaigns to improve key performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Generated regular performance reports highlighting key metrics and insights for various campaigns. Provided actionable recommendations based on data analysis to optimize campaign performance and achieve client goals. Conducted performance and competitive analysis to benchmark campaign performance against industry standards and competitors. Delivered measurable results through proactive campaign management, optimization, budget control, insightful reporting, and strategic analy

Senior Executive (Search) · Havas Media IndiaNov 2023 – Present · 3 yrs 1 mo

Efficiently setting up paid search campaigns across platforms such as Google Ads for clients including LG, Roche Bobois, JDE, U=U, and Lactalis targeting the South Africa market; previously worked with Singapore market clients such as Pizza Hut, Inchcape, Sunlife Singapore, Warner Bros, and NTUC. Ensured campaigns were structured to meet client objectives. Constantly monitored and optimized campaigns to improve performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Generated regular performance reports for clients highlighting key metrics and insights, providing actionable recommendations to optimize campaigns. Conducted performance and competitive analysis to benchmark campaign performance against industry standards and competitors. Delivered measurable results through proactive campaign management, optimization, budget control, insightful reporting, and strategic analysis.

SEM Analyst · Reachlocal (LocalIQ)Oct 2023 – Jul 2025 · 1 yr 10 mos
SEM Analyst · Reachlocal (LocalIQ)Oct 2023 – Jul 2025 · 1 yr 10 mos
SEM Analyst · Reachlocal (LocalIQ)Oct 2023 – Jul 2025 · 1 yr 10 mos
Privilege Banker · ICICI BankDec 2021 – Jul 2025 · 3 yrs 8 mos
Privilege Banker · ICICI BankDec 2021 – Jul 2025 · 3 yrs 8 mos

Education

PGDM Marketing · Thakur Institute of Management Studies and Research2020
PGDM Marketing · Thakur Institute of Management Studies and Research2020
PGDM Marketing · Thakur Institute of Management Studies and Research2020

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