Available to hire
Hi! I’m Akshita Shetty, a Senior Search Engine Marketing Specialist with over 3 years of experience in managing and optimizing paid advertising campaigns. I specialize in leveraging platforms like Google Ads and Bing Ads to drive online visibility and traffic for diverse clients across markets such as South Africa and Singapore.
I enjoy analyzing data to craft strategic, impactful digital marketing solutions that help businesses achieve their goals. Working closely with internal and international teams, I focus on delivering measurable results and continually improving performance metrics. I’m passionate about digital marketing and always eager to learn and grow in this dynamic field.
Experience Level
Work Experience
Senior Executive (Search) at Havas Media India
November 1, 2023 - PresentEfficiently setting up paid search campaigns across platforms such as Google Ads for clients including LG, Roche Bobois, JDE, U=U, and Lactalis targeting the South Africa market; previously worked with Singapore market clients such as Pizza Hut, Inchcape, Sunlife Singapore, Warner Bros, and NTUC. Ensured campaigns were structured to meet client objectives. Constantly monitored and optimized campaigns to improve performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Generated regular performance reports for clients highlighting key metrics and insights, providing actionable recommendations to optimize campaigns. Conducted performance and competitive analysis to benchmark campaign performance against industry standards and competitors. Delivered measurable results through proactive campaign management, optimization, budget control, insightful reporting, and strategic analysis.
SEM Analyst at Reachlocal (LocalIQ)
October 31, 2023 - July 21, 2025Analysed and optimized paid search campaigns on platforms such as Google Ads and Bing Ads. Conducted audience research and keyword research essential to the execution of paid campaigns. Collaborated closely with internal teams and US & Canada teams to implement, optimize and report on the performance of campaigns. Managed and tracked budget, adjusting bids and spend per campaign requirements.
Privilege Banker at ICICI Bank
December 31, 2021 - July 21, 2025Cross-sold products and services to new and existing customers. Provided guidance and advice to customers.
Senior Executive (Search) at Havas Media India
November 1, 2023 - PresentEfficiently set up paid search campaigns across platforms such as Google Ads for clients including LG, Roche Bobois, JDE, U-U, and Lactalis for the South Africa market. Previously worked with the Singapore market for clients such as Pizza Hut, Inchcape, Sunlife Singapore, Warner Bros, and NTUC. Ensured campaigns were structured to meet client objectives. Constantly monitored and optimized campaigns to improve key performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Generated regular performance reports highlighting key metrics and insights for various campaigns. Provided actionable recommendations based on data analysis to optimize campaign performance and achieve client goals. Conducted performance and competitive analysis to benchmark campaign performance against industry standards and competitors. Delivered measurable results through proactive campaign management, optimization, budget control, insightful reporting, and strategic analy
SEM Analyst at Reachlocal (LocalIQ)
October 31, 2023 - July 21, 2025Analyzed and optimized paid search campaigns on different platforms such as Google Ads and Bing Ads. Researched and executed key aspects of paid campaigns including audience research and keyword research. Worked closely with internal teams and the US & Canada teams to implement, optimize, and report the performance of campaigns. Managed and tracked budgets, adjusting bids and spend as per campaign requirements.
Privilege Banker at ICICI Bank
December 31, 2021 - July 21, 2025Cross-sold products and services to new and existing customers. Provided guidance and advice to customers.
Senior Executive (Search) at Havas Media India
November 1, 2023 - PresentEfficiently setting up paid search campaigns across platforms such as Google Ads for clients including LG, Roche Bobois, JDE, U=U, and Lactalis targeting the South Africa market, with previous experience working on campaigns for the Singapore market for clients like Pizza Hut, Inchcape, Sunlife Singapore, Warner Bros, and NTUC. Responsible for structuring campaigns to meet client objectives, constantly monitoring and optimizing performance metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Generated regular performance reports highlighting key metrics and insights, provided actionable recommendations based on data analysis, conducted performance and competitive analyses to benchmark against industry standards and competitors, and delivered measurable results through proactive campaign management, optimization, budget control, insightful reporting, and strategic analysis.
SEM Analyst at Reachlocal (LocalIQ)
October 31, 2023 - July 25, 2025Analyzed and optimized paid search campaigns on platforms such as Google Ads and Bing Ads. Conducted audience and keyword research to support campaign execution. Collaborated closely with internal teams and clients in US and Canada to implement, optimize, and report campaign performance. Managed and tracked budgets, adjusting bids and spend according to campaign requirements.
Privilege Banker at ICICI Bank
December 31, 2021 - July 25, 2025Cross-sold products and services to new and existing customers while providing guidance and advice to customers to meet their banking needs.
Education
PGDM Marketing at Thakur Institute of Management Studies and Research
January 1, 2020 - December 31, 2020PGDM Marketing at Thakur Institute of Management Studies and Research
January 1, 2020 - December 31, 2020PGDM Marketing at Thakur Institute of Management Studies and Research
January 1, 2020 - December 31, 2020Qualifications
Industry Experience
Financial Services, Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Consumer Goods
Experience Level
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