Creative Editor & Consultant at The Desk (Freelance)

Conduct in-depth trend forecasting and cultural research across beauty, luxury, and lifestyle sectors; identify emerging narratives and translate them into actionable editorial and content strategy. Provide social media and content support for a luxury creative consultancy focused on brand storytelling, editorial direction, and high-end event production. Develop presentations and strategic decks for client briefs, synthesizing brand research, competitor analysis, and cultural insights into compelling narratives.

Social Media and Account Manager at Catalyst Concepts (Freelance)

Serve as primary client point of contact for a luxury hospitality account; lead onboarding calls, weekly check-ins, and approval workflows to ensure projects are delivered on time and to brief. Design and manage monthly content project plans covering 12+ deliverables per cycle, coordinating photographers, videographers, and copywriters against fixed deadlines and client budgets. Managed end-to-end project delivery for the launch of Joontos (Michelin Bib Gourmand restaurant), coordinating across brand stakeholders, creative partners, and venue teams against a fixed launch timeline. Craft bilingual (English & Arabic) copy and communications across client-facing assets aligned to brand guidelines.

Brand Strategy and Project Coordinator at CLS Group

Own day-to-day relationships with global brand teams, talent agencies, and creative partners; align on research outputs, campaign direction, and delivery timelines across multiple concurrent accounts. Manage multiple simultaneous research and campaign projects across beauty and lifestyle sectors, maintaining ownership of delivery quality, timelines, and stakeholder alignment. Coordinate global teams and partners by building project schedules, tracking progress, and ensuring all parties are aligned on outputs and deadlines.

Marketing Strategist at RG Media, Dubai

Built a campaign analytics and performance reporting framework later adopted as the company-wide standard, consolidating data from multiple sources into structured, decision-ready reports for senior management. Coordinate cross-functionally with creative, digital, and media teams to ensure project milestones are tracked and outputs delivered against business objectives. Conduct competitor benchmarking and market analysis across client sectors, preparing structured progress and insight reports for internal and external stakeholders.

Social Media Marketing/ PR at TheConcept 1104

Managed content moderation and social listening to uphold brand reputation for high-profile clients, including Birkinstock, SheBurger, WearWrap and Dubai Fashion Week. Engaged with diverse audiences, tailoring communication to match each brand's unique voice and guidelines, ensuring consistency across all digital platforms. Developed weekly content calendars for different brands and managed their various social media accounts. Reached out to influencers to curate guest lists for brand events and collaborated with influencers to work with clients.

Social Media Marketing/ PR at TheConcept 1104

Managed content moderation and social listening to uphold brand reputation for high-profile clients including Birkinstock, SheBurger, WearWrap, and Dubai Fashion Week. Engaged with diverse audiences, tailoring communication to match each brand's unique voice and guidelines, ensuring consistency across all digital platforms. Developed weekly content calendars and managed various social media accounts for different brands. Coordinated with influencers to curate guest lists for brand events and to work with clients.

Social Media Marketing/ PR at TheConcept 1104, Dubai

Managed content moderation and social listening to uphold brand reputation for high-profile clients including Birkinstock, SheBurger, WearWrap, and Dubai Fashion Week. Engaged with diverse audiences, tailoring communication to match each brand's unique voice and guidelines, ensuring consistency across all digital platforms. Developed weekly content calendars for different brands and managed various social media accounts. Reached out to influencers to curate guest lists for brand events and managed influencer collaborations.

Creative Strategist & Social Media Manager at Renowned Digital Agency

Spearheaded daily content creation across social platforms (Facebook, Instagram, TikTok, LinkedIn, X), ensuring timely and relevant posts aligned with marketing strategies. Analyzed weekly performance data & KPIs, delivering actionable insights to the management team, driving informed decision-making. Authored newsletter, educational content, and marketing materials that resonated with target audiences, driving increased engagement. Collaborated with global clients — including lawyers, bankers, and real estate professionals — to strategically grow their social media presence organically. Acted as the main point of contact, ensuring timely execution, clear communication, and measurable results.

Creative Strategist & Social Media Manager at Renowned Digital Agency

Spearheaded daily content creation across social platforms including Facebook, Instagram, TikTok, LinkedIn, and X, ensuring timely and relevant posts aligned with marketing strategies. Analyzed weekly performance data and KPIs to deliver actionable insights to the management team, enabling informed decision-making. Authored newsletters and marketing materials that resonated with target audiences, boosting engagement. Collaborated with global clients such as lawyers, bankers, and real estate professionals to organically grow their social media presence. Acted as the main point of contact, ensuring timely execution, clear communication, and measurable results.

Creative Strategist & Social Media Manager at Renowned Digital Agency, Dubai

Spearheaded daily content creation across social platforms including Facebook, Instagram, TikTok, LinkedIn, and X, ensuring timely and relevant posts aligned with marketing strategies. Analyzed weekly performance data and KPIs to deliver actionable insights for management, driving informed decision-making. Authored newsletters, educational content, and marketing materials to boost engagement. Collaborated with global clients such as lawyers, bankers, and real estate professionals to strategically grow their social media presence organically. Acted as the main point of contact ensuring timely execution, clear communication, and measurable results.

Social Media & PR Coordinator at TheConcept 1104, Dubai

Managed social media and PR activity across fashion and lifestyle clients including Birkenstock and Dubai Fashion Week; oversaw content planning, community engagement, and campaign coordination. Monitored regional market trends and competitor activity across the UAE and KSA, feeding insights directly into campaign strategy and brand positioning. Coordinated across external agencies, event partners, and brand stakeholders in a high-pressure, multi-account environment, strengthening organisational and client management skills.

EY Audit Intern at EY Jordan

Individually audited several areas of Q3 financials for two banks, including payroll, net investments, other expenses, and liabilities. Enhanced Excel skills using VLOOKUP to foot and cross-foot financial statements of banks, a manufacturing company, and a laboratory consulting group. Performed tests of control for payroll and IFRS16 areas and edited necessary SCOTS.

EY Audit Intern at EY

Conducted structured financial analysis across multiple client entities by reviewing payroll, investments, expenses, and liabilities, applying quantitative rigor and methodological discipline. Worked with large datasets in Excel using VLOOKUPs, pivot tables, and custom formulas to reconcile, validate, and surface key findings from complex multi-source data. Produced structured analytical reports for senior reviewer sign-off, presenting complex quantitative findings clearly under strict quality standards and tight timelines.

Marketing Summer Intern at Knowledge E

Collaborated with the team to optimize content, headlines, and SEO strategies, leading to improved search rankings and visibility. Developed and optimized landing pages, contributing to a new e-commerce site launch.

Marketing Summer Intern at Knowledge E

Collaborated with the team to optimize content, headlines, and SEO strategies, leading to improved search rankings and visibility. Developed and optimized landing pages contributing to a new e-commerce site launch.

Marketing Summer Intern at Knowledge E, Dubai

Collaborated with the team to optimize content, headlines, and SEO strategies leading to improved search rankings and visibility. Developed and optimized landing pages, contributing to a new e-commerce site launch.

Curatorial & Marketing Research Assistant at NYUAD Art Gallery, Abu Dhabi

Conduct primary and secondary research on artists, exhibitions, and cultural trends to support curatorial strategy and marketing communications. Contributed to exhibition marketing campaigns by translating research findings into audience-facing content and institutional communications.

Curatorial & Marketing Research Assistant at NYUAD Art Gallery

Conducted primary and secondary research on artists, exhibitions, and cultural trends to support curatorial strategy and marketing communications. Contributed to exhibition marketing campaigns by translating research findings into audience-facing content and institutional communications.