Edwin Alonso Ortiz Muñoz
I am a Marketing and Advertising professional with over 8 years of experience in marketing management, specialized sales, and logistics.
About
I am a Marketing and Advertising professional with over 8 years of experience in marketing management, specialized sales, and logistics. I excel in budget management, customer service, and team supervision, always focused on continuous improvement. I thrive under pressure, with strong problem-solving skills, effective leadership, creative thinking, and assertive communication. I have a proven track record in coordinating operational and strategic processes that drive growth and brand positioning.
- 10 years' experience
- Joined July 2025
Skills· 8
Languages
- EnglishIntermediate
- Spanish; CastilianFluent
Industry experience
- Retail
- Wholesale & Distribution
- Transportation & Logistics
- Professional Services
- Software & Internet
Work experience· 8 roles
Managed and followed up on clients and PQRS, led training and quality policy application. Implemented improvements in operational processes, developed strategies and campaigns ATL/BTL and CRM, efficiently managed suppliers, and strengthened brand positioning.
Defined and implemented multichannel marketing strategies. Managed SEM, SEO, SMO, and CRM. Administered and optimized web content. Conducted market analysis and executed BTL, ATL, B2B, and B2C strategies. Evaluated campaign viability and profitability. Supervised planimetry in sales points and managed strategic alliances. Handled corporate image, endomarketing, and brand identity. Developed marketing strategies to strengthen the brand in Bogotá.
Implemented marketing and communication plans internally and externally. Executed strategies for online and offline positioning. Managed community alliances. Supported customer service strategy for internal and external clients. Coordinated with agencies for traffic, publications, events, and promotions.
Education
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