Nimra Tariq

Developed and managed digital marketing strategies, paid campaigns, and social media content. Led team coordination across design, development, and copywriting functions. Executed campaigns across Google Ads, Meta Ads, and email marketing platforms. Created reports, marketing documents, and strategy action plans to guide execution. Used GA4, Meta Business Suite, and Hootsuite to monitor and optimize campaign performance. Wrote SEO-optimized blogs to increase website traffic. Developed and implemented digital marketing strategies aligned with company goals and client objectives.

Wrote original copy for social media captions, website blogs, email newsletters, and marketing materials tailored to a high-end real estate audience. Collaborated with design and photography teams to ensure cohesive visual storytelling across all digital touchpoints. Managed budgets and bids efficiently to maximize ROI and maintain campaign efficiency on Search, Display, YouTube (Google), Facebook, Instagram, and Audience Network (Meta) platforms. Monitored content performance through Meta Business Suite and Instagram Insights, analyzing KPIs like reach, impressions, saves, shares, and profile visits to optimize future campaigns.

Manage and grow the brand's entire social media focusing on luxury-focused content creation, daily engagement, and visual consistency that reflects the brand's high-end image. Plan, curate, and schedule engaging content including Reels, carousels, and Stories. Oversee daily community management, responding to messages, inquiries, and comments professionally and timely. Monitor content performance using Meta Business Suite and Instagram Insights to optimize engagement and reach. Conduct trend research and competitor benchmarking to keep content fresh and relevant. Coordinate with sales, design, and photography teams to gather accurate information, visuals, and branding assets ensuring high-quality content delivery across all channels.