Hi, I'm Rayssa Muller, a passionate publicist with extensive experience in social media management, graphic design, and strategic content creation. I've worked on major projects with influencers and brands, focusing on organic performance, advertising campaigns, and channel optimization across platforms like TikTok, Instagram, and YouTube. I enjoy storytelling through creative and data-driven approaches. I'm proactive and constantly tuned in to digital trends, skilled in everything from scripting to metric analysis. I love coordinating creative teams to deliver high-impact content that resonates with diverse audiences and drives meaningful engagement.

Rayssa Muller

Hi, I'm Rayssa Muller, a passionate publicist with extensive experience in social media management, graphic design, and strategic content creation. I've worked on major projects with influencers and brands, focusing on organic performance, advertising campaigns, and channel optimization across platforms like TikTok, Instagram, and YouTube. I enjoy storytelling through creative and data-driven approaches. I'm proactive and constantly tuned in to digital trends, skilled in everything from scripting to metric analysis. I love coordinating creative teams to deliver high-impact content that resonates with diverse audiences and drives meaningful engagement.

Available to hire

Hi, I’m Rayssa Muller, a passionate publicist with extensive experience in social media management, graphic design, and strategic content creation. I’ve worked on major projects with influencers and brands, focusing on organic performance, advertising campaigns, and channel optimization across platforms like TikTok, Instagram, and YouTube. I enjoy storytelling through creative and data-driven approaches.

I’m proactive and constantly tuned in to digital trends, skilled in everything from scripting to metric analysis. I love coordinating creative teams to deliver high-impact content that resonates with diverse audiences and drives meaningful engagement.

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Language

Portuguese
Fluent

Work Experience

Social Media at Mirai Jump
July 31, 2025 - July 21, 2025
Complete creation of content for children's channels, including design, planning, and posts. Strategic planning aimed at youth audiences focusing on engagement and visual identity. Development of pieces for Instagram and YouTube (feed, stories, games, memes, and interactions). Monitoring performance and adjusting content based on results.
Social Media at V4 Company
February 28, 2025 - July 21, 2025
Management of Instagram and Facebook channels focusing on organic growth and conversion. Development of strategies, production of creatives, and analysis of metrics. Content optimization based on data and digital trends.
Coordenadora de Conteúdo at LOUD
August 31, 2024 - July 21, 2025
Creative leadership in campaigns with influencers and brands. Coordination of content and design teams for high-impact publications. Scripting and supervision of deliveries aligned with brand identity.
Analista de Canais at LOUD
July 31, 2023 - July 21, 2025
Managed LOUD's TikTok and YouTube channels. Developed strategies for short videos and increasing reach. Monitored KPIs and performance.
Assistente de Clipagem at LOUD
May 31, 2022 - July 21, 2025
Key moment selection and editing for social media videos. Supported campaigns and creatives with focus on clicks and retention.

Education

Bachelor's Degree at Universidade Estácio de Sá
January 1, 2021 - July 31, 2025

Qualifications

Marketing Digital
January 1, 2024 - December 31, 2024
Cientista do Marketing
January 1, 2024 - December 31, 2024
Redes Sociais
January 1, 2021 - December 31, 2021
Design para Redes Sociais
January 1, 2021 - December 31, 2021

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Consumer Goods, Education