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Hi, I'm Agnieszka Nowakowska, a Marketing Generalist with over 5 years of experience in running B2B and B2C digital campaigns and social media initiatives. I specialize in building personal brands and performance-driven marketing, with hands-on expertise in LinkedIn outreach, paid media, and content creation. Currently, I lead the marketing strategy for a software development company, where I successfully helped generate £1.3M in revenue and secured 20 new partnerships in just two years. I enjoy leveraging generative AI tools to optimize content and streamline marketing efforts while aligning closely with business goals.…Hi, I'm Agnieszka Nowakowska, a Marketing Generalist with over 5 years of experience in running B2B and B2C digital campaigns and social media initiatives. I specialize in building personal brands and performance-driven marketing, with hands-on expertise in LinkedIn outreach, paid media, and content creation. Currently, I lead the marketing strategy for a software development company, where I successfully helped generate £1.3M in revenue and secured 20 new partnerships in just two years. I enjoy leveraging generative AI tools to optimize content and streamline marketing efforts while aligning closely with business goals.

Agnieszka Nowakowska

Copywriter, Marketing Strategist, Digital Marketer, +2

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Hi, I'm Agnieszka Nowakowska, a Marketing Generalist with over 5 years of experience in running B2B and B2C digital campaigns and social media initiatives. I specialize in building personal brands and performance-driven marketing, with hands-on expertise in LinkedIn outreach, paid media, and content creation. Currently, I lead the marketing strategy for a software development company, where I successfully helped generate £1.3M in revenue and secured 20 new partnerships in just two years. I enjoy leveraging generative AI tools to optimize content and streamline marketing efforts while aligning closely with business goals.…Hi, I'm Agnieszka Nowakowska, a Marketing Generalist with over 5 years of experience in running B2B and B2C digital campaigns and social media initiatives. I specialize in building personal brands and performance-driven marketing, with hands-on expertise in LinkedIn outreach, paid media, and content creation. Currently, I lead the marketing strategy for a software development company, where I successfully helped generate £1.3M in revenue and secured 20 new partnerships in just two years. I enjoy leveraging generative AI tools to optimize content and streamline marketing efforts while aligning closely with business goals.

Available to hire

Hi, I’m Agnieszka Nowakowska, a Marketing Generalist with over 5 years of experience in running B2B and B2C digital campaigns and social media initiatives. I specialize in building personal brands and performance-driven marketing, with hands-on expertise in LinkedIn outreach, paid media, and content creation.

Currently, I lead the marketing strategy for a software development company, where I successfully helped generate £1.3M in revenue and secured 20 new partnerships in just two years. I enjoy leveraging generative AI tools to optimize content and streamline marketing efforts while aligning closely with business goals.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Polish

Fluent

Work Experience

Marketing Lead at SKALABLE

April 1, 2023 - Present

Created and executed B2B digital marketing strategy for a software development company. Built the brand from scratch including positioning, messaging, marketing materials, and lead generation strategy. Increased CEO's LinkedIn impressions by 350.5% YoY and shifted the audience toward decision-makers such as founders, CEOs, CTOs, and tech leaders. Conducted cold outreach campaigns on LinkedIn, wrote and designed posts, created visual assets, and managed founder profiles daily. Utilized generative AI to optimize content ideation and automate tasks. Worked closely with founders to align content with lead generation and business goals.

Marketing Specialist at DAANGE

February 28, 2023 - July 21, 2025

Planned and implemented digital marketing strategies for the mobile game ChillWin. Managed B2C social media on Facebook, Instagram, and Twitter. Designed and created campaign content and social media posts. Handled influencer marketing by preparing briefs, planning, and conducting campaigns with popular Polish streamers, generating over 520,000 targeted views from the ideal player base.

Marketing Content Creator at INSTREAMLY

January 31, 2023 - July 21, 2025

Created content for social media, email, Discord channels, and paid media such as Google Ads and Reddit Ads. Managed social media accounts for B2B and B2C segments across multiple platforms including LinkedIn, Facebook, Instagram, Reddit, TikTok, and Twitter. Managed the streamers community by creating announcements and events on Discord and communicating with streamers. Successfully integrated Reddit Ads campaigns into the marketing strategy.

Self-Employment Consultant

May 1, 2019 - Present

Consulted brands on marketing strategy, including content planning, paid Facebook and Instagram campaigns, branding, target group, and competition research. Managed social media accounts by creating content including copywriting and graphic design, and conducting paid campaigns. Designed and created promotional materials such as catalogs, newsletters, and mailings. Provided product photography services.