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I am a results-driven International Sales & Marketing specialist with over three years of experience, combining London-based hospitality marketing and guest experience leadership with remote, global commodity sourcing. I have driven campaigns that boosted customer engagement, footfall, and revenue while ensuring service quality. I excel at building strong supplier and client relationships, negotiating contracts, and delivering measurable business impact through data-driven campaigns, optimized operations, and efficient logistics.…I am a results-driven International Sales & Marketing specialist with over three years of experience, combining London-based hospitality marketing and guest experience leadership with remote, global commodity sourcing. I have driven campaigns that boosted customer engagement, footfall, and revenue while ensuring service quality. I excel at building strong supplier and client relationships, negotiating contracts, and delivering measurable business impact through data-driven campaigns, optimized operations, and efficient logistics.

Feldez Kadavi Baiju

Content Producer, Marketing Strategist, Digital Marketer, +6

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I am a results-driven International Sales & Marketing specialist with over three years of experience, combining London-based hospitality marketing and guest experience leadership with remote, global commodity sourcing. I have driven campaigns that boosted customer engagement, footfall, and revenue while ensuring service quality. I excel at building strong supplier and client relationships, negotiating contracts, and delivering measurable business impact through data-driven campaigns, optimized operations, and efficient logistics.…I am a results-driven International Sales & Marketing specialist with over three years of experience, combining London-based hospitality marketing and guest experience leadership with remote, global commodity sourcing. I have driven campaigns that boosted customer engagement, footfall, and revenue while ensuring service quality. I excel at building strong supplier and client relationships, negotiating contracts, and delivering measurable business impact through data-driven campaigns, optimized operations, and efficient logistics.

Available to hire

I am a results-driven International Sales & Marketing specialist with over three years of experience, combining London-based hospitality marketing and guest experience leadership with remote, global commodity sourcing. I have driven campaigns that boosted customer engagement, footfall, and revenue while ensuring service quality. I excel at building strong supplier and client relationships, negotiating contracts, and delivering measurable business impact through data-driven campaigns, optimized operations, and efficient logistics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malayalam

Fluent

Tamil

Fluent

Hindi

Advanced

Work Experience

Marketing & Guest Experience Manager at Caravan Restaurants, London, UK

December 1, 2023 - August 31, 2025

Managed daily operations generating £35K+ weekly revenue; led front-of-house teams in a fast-paced hospitality environment; collaborated with the marketing team to plan localized campaigns, achieving a 15% increase in footfall; coordinated seasonal events and in-store promotions; analyzed POS data to inform menu development, pricing strategies, and retention programs.

Product Sourcing Specialist at Remote / Independent sourcing engagements

October 1, 2023 - Present

Managed end-to-end international commodity sourcing operations for non-ferrous metals, agro-chemicals, edible oils, and grains for global B2B/B2C clients; coordinated logistics, INCOTERMS compliance, and customs clearance from manufacturer to end buyer; leveraged supplier network (212 BIZ Limited HK, Ice Cube International Trading Inc. USA, Parul Consultancy, India) to secure competitive pricing and reliable supply; built and maintained high-value client relationships; executed contract negotiations and ensured compliance with international trade regulations and financial instrument requirements.

Marketing Assistant at Eataly Retail UK Ltd

June 30, 2023 - July 21, 2025

Crafted the most-viewed content amassing 3.5 million views. Implemented and pitched innovative marketing ideas to the Marketing Head, contributing to creative campaign development. Produced customer-centric content that strengthened engagement, brand loyalty, and retention. Partnered with influencers to extend campaign reach and connect with targeted audiences. Produced event-focused content capturing key moments and brand messaging for multi-channel use. Led digital advertising efforts, including SEO strategies, paid ads, social media, landing pages, and email campaigns to maximize visibility and engagement. Managed and optimized the content calendar, scheduling high-impact social media posts based on performance analysis to maximize engagement and reach.

Bar Supervisor at Caravan restaurant

January 1, 2023 - Present

Contributed to Caravan’s marketing initiatives by pitching creative campaign ideas that increased local footfall and brand visibility. Supported menu development with marketing lens, aligning offerings to customer trends and boosting in-store engagement. Used POS and front-of-house insights to inform retention strategies and optimize guest experience touchpoints. Strengthened customer loyalty through brand-aligned service, strategic upselling, and personalized engagement. Collaborated with the marketing team to activate seasonal promotions and events, enhancing footfall and community presence. Bridged operational knowledge with marketing execution, ensuring campaigns resonated with real customer behavior.