I'm Sumanth Kumar Shivaswamy, a results-driven marketing professional based in Hamburg, Germany, with 4+ years of experience in AI SaaS and B2B/B2C markets. I specialize in GTM strategy, content marketing, and demand generation, delivering buyer-centric positioning and measurable growth across software and services. In my previous roles, I led social media campaigns, built partner ecosystems, and optimized CMS and eCommerce to boost conversions and customer acquisition. Highlights include 35% lead growth for AISaaS products, a 40% increase in audience reach, and a track record of driving organic traffic and market visibility across the DACH region.

Sumanth Kumar Shivaswamy

I'm Sumanth Kumar Shivaswamy, a results-driven marketing professional based in Hamburg, Germany, with 4+ years of experience in AI SaaS and B2B/B2C markets. I specialize in GTM strategy, content marketing, and demand generation, delivering buyer-centric positioning and measurable growth across software and services. In my previous roles, I led social media campaigns, built partner ecosystems, and optimized CMS and eCommerce to boost conversions and customer acquisition. Highlights include 35% lead growth for AISaaS products, a 40% increase in audience reach, and a track record of driving organic traffic and market visibility across the DACH region.

Available to hire

I’m Sumanth Kumar Shivaswamy, a results-driven marketing professional based in Hamburg, Germany, with 4+ years of experience in AI SaaS and B2B/B2C markets. I specialize in GTM strategy, content marketing, and demand generation, delivering buyer-centric positioning and measurable growth across software and services.

In my previous roles, I led social media campaigns, built partner ecosystems, and optimized CMS and eCommerce to boost conversions and customer acquisition. Highlights include 35% lead growth for AISaaS products, a 40% increase in audience reach, and a track record of driving organic traffic and market visibility across the DACH region.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
German
Beginner

Work Experience

Marketing Executive, B2B at Subex Limited – Bengaluru, India
December 31, 2024 - July 21, 2025
Chief Marketing Officer at Nowdenker AI Startup
January 1, 2024 - Present
Led market research, user testing programs, and engagement events to refine product positioning for AI SaaS solutions, contributing to 35% lead growth; directed social media campaigns and content strategy, boosting audience reach by 40% and strengthening brand visibility in the DACH region; developed competitive benchmarks and pricing frameworks to align with evolving market needs.
Chief Marketing Officer at Denker AI Startup
January 1, 2024 - Present
Led market research, user testing programs, and engagement events to refine product positioning for AI SaaS solutions, contributing to 35% lead growth. Directed social media campaigns and content strategy, boosting audience reach by 40% and strengthening brand visibility in the DACH region. Developed competitive benchmarks and pricing frameworks to align with evolving market needs.
Marketing Executive, B2B at Subex Limited
January 1, 2024 - July 21, 2025
Worked in business-to-business marketing roles focusing on growth marketing strategies and initiatives.
Chief Marketing Officer at Denker, AI Startup
January 1, 2024 - Present
Directed brand development, growth marketing, and digital transformation initiatives. Conducted market intelligence and competitive benchmarking, refining pricing strategies and positioning frameworks. Managed Google Ads, eCommerce CMS, and Facebook Ad campaigns, optimizing for scalable revenue growth.
Chief Marketing Officer at Denker, AI Startup – Hamburg, Germany
January 1, 2024 - Present
Directed brand development, growth marketing, and digital transformation initiatives. Conducted market intelligence and competitive benchmarking, refining pricing strategies and positioning frameworks. Managed Google Ads, eCommerce CMS, and Facebook Ad campaigns, optimizing for scalable revenue growth.
Marketing Executive, B2C at Prad Automotive – Bengaluru, India
December 31, 2021 - July 21, 2025
Directed brand development, growth marketing, and digital transformation initiatives. Conducted market intelligence and competitive benchmarking, refining pricing strategies and positioning frameworks. Managed Google Ads, eCommerce CMS, and Facebook Ad campaigns, optimizing for scalable revenue growth.
Marketing Executive, B2C at Prad Automotive
January 1, 2021 - July 21, 2025
Directed brand development, growth marketing, and digital transformation initiatives. Conducted market intelligence and competitive benchmarking, refining pricing strategies and positioning frameworks. Managed Google Ads, eCommerce CMS, and Facebook Ad campaigns, optimizing for scalable revenue growth.

Education

MBA at University of Europe for Applied Sciences - Hamburg, Germany
January 1, 2024 - December 31, 2025
Bachelor of Engineering at Atria University - Bengaluru, India
January 1, 2016 - December 31, 2020
MBA at University of Europe for Applied Sciences
January 1, 2024 - December 31, 2025
Bachelor of Engineering at Atria University
January 1, 2016 - December 31, 2020
MBA, Shipping & Logistics at University of Europe for Applied Sciences, Hamburg, Germany
January 11, 2030 - October 8, 2025
Bachelor of Engineering, Mechanical Engineering at Atria University, Bengaluru, India
January 11, 2030 - October 8, 2025
MBA, Shipping & Logistics at University of Europe for Applied Sciences
January 11, 2030 - October 8, 2025
Bachelor of Engineering, Mechanical Engineering at Atria University, Bengaluru, India
January 11, 2030 - October 8, 2025

Qualifications

Google Ads Certification – Google Skillshop
January 1, 2023 - December 31, 2023
SEO & Content Strategy Masterclass – HubSpot Academy
January 1, 2023 - December 31, 2023
SEMRush SEO Toolkit Certification – SEMRush Academy
January 1, 2023 - December 31, 2023
HubSpot Inbound Marketing Certification – HubSpot Academy
January 1, 2023 - December 31, 2023
Salesforce Marketing Cloud Certification – Salesforce
January 1, 2023 - December 31, 2023
Zoho CRM Certified Administrator – Zoho Academy
January 1, 2023 - December 31, 2023
Google Analytics Certification – Google Skillshop
January 1, 2023 - December 31, 2023
Meta (Facebook) Ads Manager Certification – Meta Blueprint
January 1, 2023 - December 31, 2023
LinkedIn Marketing Strategy Certification – LinkedIn Learning
January 1, 2023 - December 31, 2023
Growth Hacking Certification – Growth Tribe
January 1, 2023 - December 31, 2023
Business Strategy & Data-Driven Marketing – Coursera (University of Virginia)
January 1, 2023 - December 31, 2023
Account-Based Marketing (ABM) Certification – Demandbase Academy
January 1, 2023 - December 31, 2023
Agile Marketing Certification – Scaled Agile Framework (SAFe)
January 1, 2023 - December 31, 2023
Adobe Photoshop & Illustrator Certification – Adobe Creative Cloud
January 1, 2023 - December 31, 2023
Figma UI/UX Design Certification – Figma Academy
January 1, 2023 - December 31, 2023
Canva Design & Branding Course – Canva Academy
January 1, 2023 - December 31, 2023
Video Marketing & Editing with Premiere Pro – LinkedIn Learning
January 1, 2023 - December 31, 2023
ChatGPT & AI for Marketers – Udemy
January 1, 2023 - December 31, 2023
Marketing Automation with Zapier & AI Tools – Coursera
January 1, 2023 - December 31, 2023
AI-Driven Copywriting & Content Generation – Copy.ai Academy
January 1, 2023 - December 31, 2023
Predictive Analytics & AI for Business Growth – IBM Data Science Academy
January 1, 2023 - December 31, 2023
Google Ads Certification
January 11, 2030 - July 21, 2025
SEO & Content Strategy Masterclass – HubSpot Academy
January 11, 2030 - July 21, 2025
SEMRush SEO Toolkit Certification – SEMRush Academy
January 11, 2030 - July 21, 2025
HubSpot Inbound Marketing Certification – HubSpot Academy
January 11, 2030 - July 21, 2025
Salesforce Marketing Cloud Certification – Salesforce
January 11, 2030 - July 21, 2025
Zoho CRM Certified Administrator – Zoho Academy
January 11, 2030 - July 21, 2025
Google Analytics Certification – Google Skillshop
January 11, 2030 - July 21, 2025
Meta (Facebook) Ads Manager Certification – Meta Blueprint
January 11, 2030 - July 21, 2025
LinkedIn Marketing Strategy Certification – LinkedIn Learning
January 11, 2030 - July 21, 2025
Growth Hacking Certification – Growth Tribe
January 11, 2030 - July 21, 2025
Business Strategy & Data-Driven Marketing – Coursera (by University of Virginia)
January 11, 2030 - July 21, 2025
Account-Based Marketing (ABM) Certification – Demandbase Academy
January 11, 2030 - July 21, 2025
Agile Marketing Certification – Scaled Agile Framework (SAFe)
January 11, 2030 - July 21, 2025
Adobe Photoshop & Illustrator Certification – Adobe Creative Cloud
January 11, 2030 - July 21, 2025
Figma UI/UX Design Certification – Figma Academy
January 11, 2030 - July 21, 2025
Canva Design & Branding Course – Canva Academy
January 11, 2030 - July 21, 2025
Video Marketing & Editing with Premiere Pro – LinkedIn Learning
January 11, 2030 - July 21, 2025
ChatGPT & AI for Marketers – Udemy
January 11, 2030 - July 21, 2025
Marketing Automation with Zapier & AI Tools – Coursera
January 11, 2030 - July 21, 2025
AI-Driven Copywriting & Content Generation – Copy.ai Academy
January 11, 2030 - July 21, 2025
Predictive Analytics & AI for Business Growth – IBM Data Science Academy
January 11, 2030 - July 21, 2025
Google Ads Certification
January 11, 2030 - October 8, 2025
Google Analytics Certification
January 11, 2030 - October 8, 2025
HubSpot Certification
January 11, 2030 - October 8, 2025
SEMrush Certification
January 11, 2030 - October 8, 2025
Meta Blueprint Certification
January 11, 2030 - October 8, 2025
Google Ads Certification – Google Skillshop
January 11, 2030 - October 8, 2025
SEMrush SEO Certification – SEMrush Academy
January 11, 2030 - October 8, 2025
HubSpot Content Marketing Certification – HubSpot Academy
January 11, 2030 - October 8, 2025
LinkedIn Marketing Certification – LinkedIn Learning
January 11, 2030 - October 8, 2025
Meta Blueprint – Facebook Ads Certification
January 11, 2030 - October 8, 2025

Industry Experience

Software & Internet, Transportation & Logistics, Manufacturing, Professional Services, Retail, Media & Entertainment, Education