Hi, I'm Amina Lafiya, a creative and strategic Social Media Marketing Executive passionate about storytelling and crafting engaging content that connects with audiences. I specialize in managing brand presence across various social media platforms, leveraging analytics to optimize performance and grow online communities. With hands-on experience in content creation, campaign planning, and audience engagement, I enjoy helping brands tell their story and achieve meaningful results. Having worked across wellness, education, and virtual management sectors, I bring a versatile approach to marketing and project management. I’m proficient in tools like Canva and Meta Business Suite, and I love collaborating with teams to create visually consistent and compelling content that resonates with diverse audiences.

Amina Lafiya

Hi, I'm Amina Lafiya, a creative and strategic Social Media Marketing Executive passionate about storytelling and crafting engaging content that connects with audiences. I specialize in managing brand presence across various social media platforms, leveraging analytics to optimize performance and grow online communities. With hands-on experience in content creation, campaign planning, and audience engagement, I enjoy helping brands tell their story and achieve meaningful results. Having worked across wellness, education, and virtual management sectors, I bring a versatile approach to marketing and project management. I’m proficient in tools like Canva and Meta Business Suite, and I love collaborating with teams to create visually consistent and compelling content that resonates with diverse audiences.

Available to hire

Hi, I’m Amina Lafiya, a creative and strategic Social Media Marketing Executive passionate about storytelling and crafting engaging content that connects with audiences. I specialize in managing brand presence across various social media platforms, leveraging analytics to optimize performance and grow online communities. With hands-on experience in content creation, campaign planning, and audience engagement, I enjoy helping brands tell their story and achieve meaningful results.

Having worked across wellness, education, and virtual management sectors, I bring a versatile approach to marketing and project management. I’m proficient in tools like Canva and Meta Business Suite, and I love collaborating with teams to create visually consistent and compelling content that resonates with diverse audiences.

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Language

English
Fluent
Malayalam
Fluent
Hindi
Advanced
Arabic
Advanced

Work Experience

Project Head and Content Creator at Ray Bliss
December 31, 2024 - July 21, 2025
Initiated and developed a wellness-focused platform promoting women's health through physiotherapy and counseling content. Created educational and relatable social media content to raise awareness on wellness topics. Led content planning, branding, and audience engagement strategies in the platform's growth phase.
Social Media Executive (Freelance)
December 31, 2025 - July 21, 2025
Increased engagement by 40% through tailored content calendars and interactive posts. Managed social accounts for diverse clients, boosting follower growth and brand awareness. Enhanced content reach by analyzing metrics and refining strategies. Designed graphics and videos using Canva, ensuring professional social feeds. Elevated storytelling through compelling captions and messaging.
Virtual Manager and Project Head at Grow Global Institute
April 30, 2025 - July 21, 2025
Implemented automation, improving workflow speed by 40%. Led a virtual assistant program, training 25+ assistants and enhancing client satisfaction by 50%. Managed student records and course coordination with 100% accuracy. Developed marketing campaigns boosting engagement by 50%.
Physiotherapist
December 31, 2024 - July 21, 2025
Delivered physiotherapy care and rehabilitation plans for diverse patients.
Project Head and Content Creator at Ray Bliss
December 31, 2024 - July 21, 2025
Initiated and developed a wellness-focused platform promoting women's health through physiotherapy and counseling content. Created educational and relatable social media content to raise awareness on wellness topics. Led content planning, branding, and audience engagement strategies during the platform's growth phase.
Social Media Executive (Freelance) at Various Clients
December 31, 2025 - July 21, 2025
Increased engagement by 40% through tailored content calendars and interactive posts. Managed social accounts for diverse clients, boosting follower growth and brand awareness. Enhanced content reach by analyzing metrics and refining strategies. Designed graphics and videos using Canva, ensuring professional social feeds. Elevated storytelling through compelling captions and messaging.
Virtual Manager and Project Head at Grow Global Institute
April 30, 2025 - July 21, 2025
Implemented automation, improving workflow speed by 40%. Led a virtual assistant program, training 25+ assistants and enhancing client satisfaction by 50%. Managed student records and course coordination with 100% accuracy. Developed marketing campaigns boosting engagement by 50%.
Physiotherapist at Kozhikode, Kerala
January 1, 2024 - July 21, 2025
Delivered physiotherapy care and rehabilitation plans for diverse patients.

Education

Bachelor of Physiotherapy at JDT Islam College of Physiotherapy, Kozhikode
January 1, 2017 - December 31, 2022
Bachelor of Physiotherapy at JDT Islam College of Physiotherapy, Kozhikode
January 1, 2017 - December 31, 2022

Qualifications

Social Media Marketing
January 1, 2025 - December 31, 2025
Working as a teaching assistant
January 1, 2024 - December 31, 2024
Diploma in Basic Counseling
January 1, 2020 - December 31, 2020
Social Media Marketing
January 1, 2025 - December 31, 2025
Working as a teaching assistant
January 1, 2024 - December 31, 2024
Diploma in Basic Counseling
January 1, 2020 - December 31, 2020

Industry Experience

Healthcare, Professional Services, Non-Profit Organization, Education, Media & Entertainment