I'm an ambitious and driven professional with a unique blend of experience in fashion buying and social media management. Recently, I worked as a Social Media Manager for a vibrant festival and party hostel in Koh Rong, Cambodia, where I grew and engaged a large online audience through creative content and digital strategy. Before transitioning to social media, I built a strong career as a fashion buyer across various categories including accessories, lingerie, swimwear, knitwear, and dresses for leading retail brands in the UK and South Africa. I thrive on creativity and have a strong understanding of both digital and fashion landscapes. Combining my passion for storytelling and community engagement, I love working in fast-paced environments that challenge me to deliver impactful results.

Isabella Casarin

I'm an ambitious and driven professional with a unique blend of experience in fashion buying and social media management. Recently, I worked as a Social Media Manager for a vibrant festival and party hostel in Koh Rong, Cambodia, where I grew and engaged a large online audience through creative content and digital strategy. Before transitioning to social media, I built a strong career as a fashion buyer across various categories including accessories, lingerie, swimwear, knitwear, and dresses for leading retail brands in the UK and South Africa. I thrive on creativity and have a strong understanding of both digital and fashion landscapes. Combining my passion for storytelling and community engagement, I love working in fast-paced environments that challenge me to deliver impactful results.

Available to hire

I’m an ambitious and driven professional with a unique blend of experience in fashion buying and social media management. Recently, I worked as a Social Media Manager for a vibrant festival and party hostel in Koh Rong, Cambodia, where I grew and engaged a large online audience through creative content and digital strategy. Before transitioning to social media, I built a strong career as a fashion buyer across various categories including accessories, lingerie, swimwear, knitwear, and dresses for leading retail brands in the UK and South Africa.

I thrive on creativity and have a strong understanding of both digital and fashion landscapes. Combining my passion for storytelling and community engagement, I love working in fast-paced environments that challenge me to deliver impactful results.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Social Media Manager at Nest Beach Club, Koh Rong, Cambodia
December 1, 2023 - Present
Managed social media for Nestival, a renowned festival hosted at a party hostel on Koh Rong island. Responsibilities included content creation and scheduling across Instagram, Facebook, and TikTok, shooting and editing videos and images to showcase the lively atmosphere, collaborating with DJs, influencers, and staff for behind-the-scenes content, and community engagement acting as a digital concierge and brand ambassador. Used analytics to optimize posting strategy. Achievements included doubling Instagram following, significantly boosting engagement with reels and trending audio, increasing direct bookings and hostel inquiries, and building a vibrant online community of travelers and music lovers.
Assistant Buyer at Dorothy Perkins (Boohoo Group), London, England
May 31, 2023 - July 21, 2025
Supported development of balanced and commercial product ranges across categories like dresses, knitwear, accessories, sleepwear, and swimwear. Attended supplier meetings, managed purchase orders and critical paths, negotiated pricing and delivery, supported buyer in fit sessions and trading reports, approved samples and fabrics, and liaised closely with merchandising and design teams.
Buyer at Truworths Fashion Retailer (Identity & Office London), Cape Town, South Africa
December 31, 2020 - July 21, 2025
Built commercial and fashion-forward ranges for young, fashion-forward customers across seven categories, including lingerie, accessories, and swimwear. Maintained critical paths, sourced new products, conducted daily fit sessions, reviewed sales and trading data, negotiated pricing and delivery terms, planned visual merchandising, conducted quarterly SWOT analysis, and worked closely with merchandising and relevant teams.
Retail Sales Consultant & Stylist at MOON by Maxine Tromp, Johannesburg, South Africa
December 31, 2017 - July 21, 2025
Worked as a desk clerk and sales consultant in a fast fashion, streetwear-inspired clothing brand. Designed visual merchandising for the store, styled looks and shot social media content, handled customer queries and complaints, and established customer networking.

Education

Bachelor of Arts at LISOF Fashion Design School & Retail (Now STADIO), Pretoria, South Africa
January 1, 2015 - December 31, 2017
National Senior Certificate (Diploma Qualification) at St. Dunstan’s College, Johannesburg, South Africa
January 1, 2010 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Consumer Goods

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

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