Available to hire
Hands-on Senior Digital & Creative Lead shaping integrated brand campaigns across social, CRM/email, web and ecommerce. I own creative direction, campaign systems, content planning and copywriting, translating marketing and brand objectives into engaging customer-facing experiences.
I’ve led and built in-house creative teams, mentored designers, and collaborated closely with marketing, ecommerce and wider stakeholders to ensure consistent brand execution across digital and physical touchpoints—always maintaining tone of voice and delivery quality from concept to rollout.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Work Experience
Senior Digital Designer at Freelance Designer
February 1, 2025 - PresentFreelance role focused on integrated digital and creative delivery including campaign planning, content and copywriting across social, CRM/email, web and ecommerce, plus creative systems and visual direction aligned to brand and marketing objectives.
Senior Digital & Creative Lead at Brand
February 1, 2025 - PresentDevelop and roll out integrated campaigns across social, CRM/email, web and ecommerce, working with clients and marketing teams on seasonal activity. Own weekly CRM campaign planning, content and copywriting, alongside creating campaign systems, visual direction and digital content that translate brand and marketing objectives into customer-facing creative.
Senior Digital & Creative Lead at Brand (Freelance)
February 1, 2025 - PresentDevelops and rolls out integrated campaigns across social, CRM/email, web and ecommerce in partnership with clients and marketing teams on seasonal activity. Owns planning, content and copywriting for weekly CRM campaigns, and creates campaign systems, visual direction and digital content that translate brand and marketing objectives into engaging customer-facing creative.
Senior Digital Designer at Simmi London
February 1, 2024 - February 28, 2025Built and managed the in-house design team, recruiting creative talent and leading digital creative direction while working closely with marketing and ecommerce. Delivered seasonal campaigns across website, CRM/email and social; developed campaign direction and visual systems to ensure consistent brand execution, supporting day-to-day social activity while maintaining brand tone of voice. Remained hands-on across design and delivery.
Senior Digital Designer at River Island
November 1, 2023 - July 21, 2025Led digital-first campaigns across web, email, app, and social, while also delivering print and in-store assets such as invites, OOH, hoardings, and VM graphics. Created end-to-end toolkits including templates, wireframes, and design systems to support team output. Led weekly sign-off meetings with Directors ensuring alignment with business goals. Collaborated closely with Copy and UX teams to craft customer-focused digital experiences.
Senior Digital Designer at River Island
November 1, 2023 - July 21, 2025Led digital-first campaigns across web, email, app, and social, delivering print and in-store assets including invites, OOH, hoardings, and VM graphics. Created end-to-end toolkits such as templates, wireframes, and design systems to support team output. Led weekly sign-off meetings with Directors to ensure creative alignment with business goals. Collaborated closely with Copy and UX teams to craft customer-focused digital experiences.
Senior Freelance Designer at Freelance
November 1, 2023 - PresentWorking with a range of e-commerce brands on website and content management, email marketing, and brand identity. Specialized in elevating businesses by helping them look more established and trustworthy, aiming to connect them to a wider audience.
Graphic Design Manager at Topshop | Topman
March 1, 2022 - July 21, 2025Promoted to lead brand unification for both Topshop and Topman. Managed a team of six, directed seasonal concepts, and signed off all customer-facing artwork across windows, marketing, and in-store. Led high-profile collaborations with Kylie Cosmetics, Ivy Park, Adidas, and Kendall & Kylie Swim.
Senior Digital Designer at River Island
March 1, 2021 - November 30, 2023Developed and rolled out digital-first seasonal and brand campaigns across web, app, email, social, OOH and retail. Collaborated with marketing, ecommerce, CRM and wider creative teams to translate campaign strategy into consistent customer-facing experiences across multiple channels.
Graphic Design Manager at Topshop | Topman
February 1, 2020 - March 31, 2022Led the graphic design function across both brands, managing a team of six and setting creative direction across campaigns, retail, digital and brand communications. Ensured consistent delivery across customer touchpoints through strong creative leadership and stakeholder collaboration.
Lead Retail Graphic Designer at Topshop
February 1, 2020 - July 21, 2025Responsible for establishing a strong and consistent brand identity across international Topshop stores. Managed a team of three designers and freelancers, overseeing all retail graphics including in-store signage, POS, windows, environmental graphics, collaborations, and events creative.
Lead Print Graphic Designer at The Jigsaw Group
July 1, 2015 - July 21, 2025Oversaw design, production, and management of print materials across The Jigsaw Group. Completed a Jigsaw rebrand, including updated logo, brand guidelines, carrier bags, and packaging for homeware. Managed projects from concept to completion, involving artwork creation and supplier briefings.
Lead Print Graphic Designer at The Jigsaw Group
July 1, 2015 - July 21, 2025Managed the design, production, and management of all print materials across The Jigsaw Group. Successfully completed a Jigsaw re-brand including an updated logo, brand guidelines, carrier bags, and packaging for homeware. Oversaw projects from concept to completion involving artwork creation and supplier briefings.
Lead Print Graphic Designer at The Jigsaw Group
July 1, 2015 - July 21, 2025Oversaw design, production, and management of print across the company. Successfully completed a re-brand including logo update, brand guidelines, carrier bags, and packaging. Managed projects from concept to completion, including artwork creation and supplier briefings.
Lead Retail Graphic Designer at Topshop
May 1, 2015 - February 1, 2020Led retail creative for Topshop across global campaigns including windows, OOH, in-store, events and brand collaborations. Recruited and built the graphic design team while maintaining campaign consistency and brand standards across retail environments.
Lead Graphic Designer at The Jigsaw Group
March 1, 2013 - July 31, 2015Led print design and production across the Jigsaw Group, overseeing end-to-end delivery from concept through to rollout. Managed the Jigsaw rebrand, including logo refinement, brand guidelines, carrier bags and packaging design across bedding and homewear to ensure consistency across all physical brand assets.
Senior Graphic Designer (Freelance) at Reiss
January 1, 2013 - July 21, 2025Managed design and production for three seasonal window schemes across digital and print: Autumn Winter, Christmas, and New Season Sale. Collaborated with VM and international teams for global brand consistency, reporting to the Head of Creative. Liaised with printers and suppliers throughout.
Senior Graphic Designer (Freelance) at Reiss
January 1, 2013 - July 21, 2025Managed design and production for seasonal window schemes across digital and print. Collaborated closely with VM and international teams to ensure global brand consistency and liaised with printers and suppliers.
Freelance Graphic Designer at Reiss
September 1, 2012 - January 31, 2013Owned the design and production of three seasonal campaigns across digital and print (AW, Christmas and New Season/Sale). Worked closely with VM and international teams to deliver consistent global brand execution.
Graphic Designer at French Connection
May 1, 2011 - July 21, 2025Produced in-store and window graphics globally with a team of two. Managed projects from concept to print, liaised with suppliers and printers, and communicated directly with international teams.
Graphic Designer at French Connection
May 1, 2011 - July 21, 2025Produced all in-store and window graphics globally as part of a two-person team. Managed projects from concept to print, liaised with suppliers, and worked directly with international teams.
Freelance Junior Graphic Designer at Jimmy Choo
November 1, 2010 - July 21, 2025Assisted the Senior Graphic Designer with print and digital design briefs including designing the Cruise 2010 look book and a promotional mailer advertising a new shoe range.
Graphic Design Intern at Harvey Nichols
August 1, 2010 - July 21, 2025Worked on illustrative and typographic design solutions under senior designer guidance, focusing on in-store brands, promotional signage, windows, directionals, and A-boards. Updated and maintained brand guidelines and artwork.
Graphic Design Intern at Harvey Nichols
August 1, 2010 - July 21, 2025Worked under the guidance of the Senior Graphic Designer on illustrative and typographic design solutions for in-store brands, promotional and informative signage, graphics for windows, directionals, and A-boards. Updated and maintained brand guidelines and artwork.
Junior Graphic Designer at French Connection
March 1, 2010 - May 31, 2011Delivered global retail and brand graphics for windows, POS and in-store assets as part of a small in-house creative team. Managed projects from concept to print, coordinating with suppliers and printers and liaising with international teams to support accurate, on-time rollout.
Junior Graphic Designer at Jimmy Choo
October 1, 2009 - November 30, 2010Supported the Senior Graphic Designer across print and digital projects, developing foundations in print production, colour accuracy, layout and brand consistency.
Freelance Junior Graphic Designer at Jimmy Choo
October 1, 2009 - November 30, 2010Supported the senior graphic designer across print and digital design projects, building foundations in print production, colour accuracy, layout and brand consistency.
Graphic Design Intern at Harvey Nichols
July 1, 2009 - August 31, 2010Supported branding for in-store graphics, window visuals and signage. Gained hands-on experience in visual merchandising and in-house print production.
Education
BA (Hons) at London College of Communication
January 11, 2030 - July 21, 2025Foundation Diploma at Epping Forest College
January 11, 2030 - July 21, 2025BA (Hons) Graphic Design, Typography at London College of Communication
January 1, 2009 - December 31, 2012Foundation Diploma Graphic Design at Epping Forest College
January 1, 2008 - December 31, 2009BA (Hons) Graphic Design — 2:1 at London College of Communication
January 11, 2030 - August 27, 2026Foundation Diploma Graphic Design — Distinction at Epping Forest College
January 11, 2030 - August 27, 2026BA (Hons) Graphic Design — 2:1 at London College of Communication
January 1, 2008 - January 1, 2012Foundation Diploma Graphic Design — Distinction at Epping Forest College
January 11, 2030 - August 27, 2026Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Real Estate & Construction, Professional Services, Software & Internet
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