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I’m Livia Mehlau, a Zürich-based creative professional with 19+ years in the fashion industry, grounded in brand building, visual storytelling, and fashion-forward aesthetics. My background spans fashion modeling and campaign direction, and I’m currently expanding my practice into fashion design with a hands-on, detail-driven approach to garment development. I bring together marketing strategy and creative direction—shaping brand identity, campaign styling, and content that feels cohesive and distinctive. Alongside my fashion and brand experience, I create visual assets and explore AI-assisted fashion tools to support concept and storytelling, always aiming for a strong look, clear message, and compelling visual language.…I’m Livia Mehlau, a Zürich-based creative professional with 19+ years in the fashion industry, grounded in brand building, visual storytelling, and fashion-forward aesthetics. My background spans fashion modeling and campaign direction, and I’m currently expanding my practice into fashion design with a hands-on, detail-driven approach to garment development. I bring together marketing strategy and creative direction—shaping brand identity, campaign styling, and content that feels cohesive and distinctive. Alongside my fashion and brand experience, I create visual assets and explore AI-assisted fashion tools to support concept and storytelling, always aiming for a strong look, clear message, and compelling visual language.

Livia Mehlau

Creative Director, Brand Designer, Brand Strategist, +5

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I’m Livia Mehlau, a Zürich-based creative professional with 19+ years in the fashion industry, grounded in brand building, visual storytelling, and fashion-forward aesthetics. My background spans fashion modeling and campaign direction, and I’m currently expanding my practice into fashion design with a hands-on, detail-driven approach to garment development. I bring together marketing strategy and creative direction—shaping brand identity, campaign styling, and content that feels cohesive and distinctive. Alongside my fashion and brand experience, I create visual assets and explore AI-assisted fashion tools to support concept and storytelling, always aiming for a strong look, clear message, and compelling visual language.…I’m Livia Mehlau, a Zürich-based creative professional with 19+ years in the fashion industry, grounded in brand building, visual storytelling, and fashion-forward aesthetics. My background spans fashion modeling and campaign direction, and I’m currently expanding my practice into fashion design with a hands-on, detail-driven approach to garment development. I bring together marketing strategy and creative direction—shaping brand identity, campaign styling, and content that feels cohesive and distinctive. Alongside my fashion and brand experience, I create visual assets and explore AI-assisted fashion tools to support concept and storytelling, always aiming for a strong look, clear message, and compelling visual language.

Available to hire

I’m Livia Mehlau, a Zürich-based creative professional with 19+ years in the fashion industry, grounded in brand building, visual storytelling, and fashion-forward aesthetics. My background spans fashion modeling and campaign direction, and I’m currently expanding my practice into fashion design with a hands-on, detail-driven approach to garment development.

I bring together marketing strategy and creative direction—shaping brand identity, campaign styling, and content that feels cohesive and distinctive. Alongside my fashion and brand experience, I create visual assets and explore AI-assisted fashion tools to support concept and storytelling, always aiming for a strong look, clear message, and compelling visual language.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Fluent

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Co-Founder & Creative Director at Marketing Agency

August 1, 2025 - February 1, 2026

Co-founded a Zurich-based marketing agency; led brand strategy, creative direction, campaign planning, and client engagements, shaping the agency’s creative output and market positioning.

Marketing & Brand Strategy / Founder at LiviLu Lingerie GmbH

February 1, 2025 - Present

Founded LiviLu Lingerie and leads marketing and brand strategy, including campaign direction and ongoing content production to support the brand’s visual and storytelling identity.

Founder at LiviLuu Lingerie GmbH

February 1, 2025 - Present

Marketing & Brand Strategy Founder at Liv iLu u Lingerie GmbH

February 1, 2025 - Present

Founder at LiviLuu Lingerie

February 1, 2025 - Present

Founded and grew LiviLuu Lingerie; responsible for campaign direction, content production, and fashion & brand aesthetics; led creative direction and visual storytelling, building the brand's narrative and online presence.

Creative Director | Fashion & Brand Aesthetics at Dr. med. Nikolaus Linde AG

October 1, 2021 - January 1, 2025

Doctor of Medicine (Dr. med.) at Nikolaus Linde AG

October 1, 2021 - January 1, 2025

Creative Professional (Fashion & Brand Aesthetics / Creative Direction) at Dr. med. Nikolaus Linde AG

October 1, 2021 - January 1, 2025

Creative Direction at Livia Mehlau

October 1, 2021 - January 1, 2025

Creative direction for fashion & brand aesthetics; responsible for visual storytelling, branding, styling and overall campaign concepts.

Creative Director | Fashion & Brand Aesthetics at Livia Mehlau

August 1, 2021 - Present

Independent work focused on creative direction, fashion and brand aesthetics, and hands-on concept development, styling, and visual storytelling.

Creative Direction | Fashion & Brand Aesthetics

August 1, 2021 - Present

Creative direction with a focus on fashion and brand aesthetics, including brand identity, campaign styling, and visual storytelling (including AI-assisted fashion tools) for fashion-related projects.

Coaching / Creative Direction (Fashion & Brand Aesthetics) at Livia Mehlau

August 1, 2021 - Present

Marketing & Content Strategist at evang e (undisclosed)

January 1, 2019 - February 1, 2021

Marketing & Content Strategist at Benedikt Schule

January 1, 2019 - February 1, 2021

Marketing & Content Strategist at LiviLuu Lingerie

January 1, 2019 - February 1, 2021

Developed marketing and content strategy; oversaw brand marketing, campaigns, and content production to grow brand awareness and sales.

Freelance Model at Venezuela | Argentina | Switzerland

January 1, 2008 - Present

Freelance Model