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I am a data-driven digital marketing professional with experience in paid media execution, PPC optimisation, and cross-platform content management. I enjoy analysing campaign performance and turning insights into practical improvements to support brand growth and commercial success. I am proficient in tools like Google Analytics, Meta Ads Manager, Excel, and Canva, and I excel in client communication and project coordination. With experience working for international brands and charity organizations, I have developed skills in campaign strategy, stakeholder engagement, and content creation. I am passionate about helping brands connect with their audiences effectively using data-backed strategies and creative storytelling.…I am a data-driven digital marketing professional with experience in paid media execution, PPC optimisation, and cross-platform content management. I enjoy analysing campaign performance and turning insights into practical improvements to support brand growth and commercial success. I am proficient in tools like Google Analytics, Meta Ads Manager, Excel, and Canva, and I excel in client communication and project coordination. With experience working for international brands and charity organizations, I have developed skills in campaign strategy, stakeholder engagement, and content creation. I am passionate about helping brands connect with their audiences effectively using data-backed strategies and creative storytelling.

Cyan Miao

Digital Marketer, Project Manager, Content Producer, +2

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I am a data-driven digital marketing professional with experience in paid media execution, PPC optimisation, and cross-platform content management. I enjoy analysing campaign performance and turning insights into practical improvements to support brand growth and commercial success. I am proficient in tools like Google Analytics, Meta Ads Manager, Excel, and Canva, and I excel in client communication and project coordination. With experience working for international brands and charity organizations, I have developed skills in campaign strategy, stakeholder engagement, and content creation. I am passionate about helping brands connect with their audiences effectively using data-backed strategies and creative storytelling.…I am a data-driven digital marketing professional with experience in paid media execution, PPC optimisation, and cross-platform content management. I enjoy analysing campaign performance and turning insights into practical improvements to support brand growth and commercial success. I am proficient in tools like Google Analytics, Meta Ads Manager, Excel, and Canva, and I excel in client communication and project coordination. With experience working for international brands and charity organizations, I have developed skills in campaign strategy, stakeholder engagement, and content creation. I am passionate about helping brands connect with their audiences effectively using data-backed strategies and creative storytelling.

Available to hire

I am a data-driven digital marketing professional with experience in paid media execution, PPC optimisation, and cross-platform content management. I enjoy analysing campaign performance and turning insights into practical improvements to support brand growth and commercial success. I am proficient in tools like Google Analytics, Meta Ads Manager, Excel, and Canva, and I excel in client communication and project coordination.

With experience working for international brands and charity organizations, I have developed skills in campaign strategy, stakeholder engagement, and content creation. I am passionate about helping brands connect with their audiences effectively using data-backed strategies and creative storytelling.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

Spanish; Castilian

Beginner

Work Experience

Event Communications Assistant (Volunteer) at Walk92 UK

June 1, 2025 - Present

Researched and identified potential partner organisations to inform stakeholder engagement strategies and football charity campaign development. Liaised with charity partners and community groups across the UK, helping streamline onboarding and maintain alignment across regional activities. Produced media copy and developed community storytelling ideas to support brand messaging and boost awareness of Walk92’s mission and impact in sports charity.

Social Media & Marketing Assistant at Xi’an Jiaotong-Liverpool University

June 30, 2023 - July 21, 2025

Assisted in recruitment campaign planning and execution, increasing digital engagement and contributing to a 50,000+ increase in platform followers. Led a student team in executing a digital recruitment campaign, increasing potential applicant engagement by 60% YoY through creative strategy and multi-platform promotion. Analysed campaign performance data to identify audience trends and optimise content strategy, enhancing engagement and improving ROI across targeted paid channels.

Strategic Media Executive – APAC Market at BlueFocus Marketing Agency

March 31, 2023 - July 21, 2025

Contributed to a 25% increase in lead generation in APAC market by optimising PPC campaigns and refining audience segmentation across Google, Meta, TikTok, and Red platforms. Conducted platform trends research, competitive analysis and audience research to inform platform-specific paid media strategies for global brands including Nike, Dyson, and Sephora. Coordinated creative briefings and campaign timelines, collaborating with designers to ensure ad creatives met audience expectations and platform best practices. Produced campaign performance reports using Google Analytics and Meta Insights, contributing insights for client communication and account development. Supported influencer collaborations and media planning, helping key campaigns achieve +30% engagement growth. Achieved a 35% increase in followers for 60% of client accounts by producing tailored creatives and copy, strategically aligned with platform-specific audience preferences to boost engagement.