Available to hire
Hi, I’m Olga Demchenko, a passionate Marketing and Employer Branding Specialist based in Amsterdam. I thrive on creating impactful brand experiences and strategic marketing solutions that drive engagement and growth. With experience in managing sponsorships, event coordination, and content creation, I enjoy collaborating with teams to elevate brand visibility and attract top talent.
When I’m not crafting marketing strategies, I love organizing events and building strong networks within the tech community. I’m always eager to learn and innovate to keep brands ahead in today’s dynamic digital landscape.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Russian
Fluent
German
Intermediate
Ukrainian
Fluent
Dutch
Advanced
Work Experience
Marketing & Employer Branding Specialist at Adevinta|Marktplaats
February 1, 2024 - PresentCoordinated Gold-level sponsorship at The Next Web Conference (≈10,000 attendees), increasing brand awareness by 33% and positive sentiment among IT professionals by 29%. Enhanced brand visibility across multiple high-profile events through concept development, copywriting, design, multi-channel assets, employee training, and vendor coordination. Validated sponsorship performance to C-level stakeholders through executive post-event dashboards. Expanded local tech networks and client portfolio via organizing meetups and partner management. Drove employer-brand leads with strategic communications and co-led Benelux EVP renewal, scaling the Brand Ambassador program. Managed merchandise from specs to delivery for various events.
Marketing Specialist at Funded.club
October 31, 2023 - July 21, 2025Designed and optimized HubSpot nurture sequences, increasing email open-rates from 15% to 20% and boosting registrations for virtual job-fairs. Acted as account lead for startup clients, developing tailored marketing content and employer branding assets. Increased qualified candidate flow by 5% through collaboration with recruiters for career ads. Grew LinkedIn community by 15,000 followers in 250 days via segmented content campaigns. Enhanced HubSpot CRM with automated lead routing, segmented workflows, and dashboards, improving sales responsiveness.
Global Marketing Associate at MetrixLab: Toluna company
July 31, 2023 - July 21, 2025Elevated employer branding strategies to attract top tech talent across the Netherlands. Coordinated a multi-channel marketing plan during acquisition phases, aligning communication strategies internally and externally. Supported key account communications and managed targeted webinars that increased qualified leads by 3%. Responsibilities included managing timelines, GoToWebinar setup, speaker coordination, and promotional efforts.
Marketing Intern at Slimmer AI
September 30, 2022 - July 21, 2025Managed vendor procurement and logistics for on-brand hack-days and team off-sites within budget. Supported company presence at the European Women in Tech conference through booth creative assistance, live social coverage, and follow-up emails. Executed multi-channel content strategies enhancing brand visibility and engagement. Strategically managed and optimized paid marketing campaigns, leading to record B2B pipeline growth. Refined investor and sales pitch decks to support business development and fundraising.
Education
Bachelor of Science at Hanze University of Applied Sciences
January 1, 2015 - December 31, 2019Qualifications
Front End Development Certification
January 1, 2020 - December 31, 2020Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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