I am curious, empathetic, and reflective. Passionate about psychology, visual arts, and plants, I love simple, orderly, and pure things that carry a strong message. I tell stories, concepts, and emotions through photography because I believe in the power of a message when shared. Since 2021, I have been creating engaging visuals, managing social media content, and supporting brands in defining their identity and market positioning. I enjoy helping people and brands stand out and communicate authentically and effectively.

Floriana Ruta

I am curious, empathetic, and reflective. Passionate about psychology, visual arts, and plants, I love simple, orderly, and pure things that carry a strong message. I tell stories, concepts, and emotions through photography because I believe in the power of a message when shared. Since 2021, I have been creating engaging visuals, managing social media content, and supporting brands in defining their identity and market positioning. I enjoy helping people and brands stand out and communicate authentically and effectively.

Available to hire

I am curious, empathetic, and reflective. Passionate about psychology, visual arts, and plants, I love simple, orderly, and pure things that carry a strong message. I tell stories, concepts, and emotions through photography because I believe in the power of a message when shared.

Since 2021, I have been creating engaging visuals, managing social media content, and supporting brands in defining their identity and market positioning. I enjoy helping people and brands stand out and communicate authentically and effectively.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Advanced

Work Experience

Freelance
September 1, 2024 - Present
Support individuals and brands in market positioning, helping define their identity, differentiate from competitors, and effectively promote services or products with an authentic and coherent voice.
Graphic Designer - Photographer at Hosting Virtuale - Agenzia di comunicazione
July 31, 2024 - July 21, 2025
Created graphics and photographic content suitable for social network communication for agency clients.
Shooting Photographer - Social Media Manager - Graphic Designer at Bistrot 138
November 1, 2023 - Present
Specialized in creating engaging graphics for events and food/event photoshoots. Responsible for monthly editorial Instagram plans promoting services, dishes, and events through strategic visual showcases. Skilled in advanced graphic tools and visual content creation to effectively promote the brand.
Shooting Photographer - Video Shoots - Post Production - Video Editing at Spleen Magazine
July 31, 2023 - July 21, 2025
Conducted photoshoots with models, graphics, and short videos aligned with moodboards and article themes. Executed post-production following the theme 'L’elogio dell’immaginazione'.
Junior Graphic Designer - Content Creator - Social Media Manager - Photographer - Marketing Coordinator at InPrimoPiano® - Magià Professional®
June 30, 2023 - July 21, 2025
Part of marketing and communication department handling graphic creation for promos and online/offline communication, editorial calendars for social media, and promotional newsletters. Assisted Accounting Manager and Project & Sales Manager in promotion management. Photographed fashion styling collections and product still life to support brand identity and positioning. Produced documentary-style shoots to promote brand lifestyle and website/social media content. Executed outdoor advertising campaigns.
Waitress - Kitchen Assistant at Il Ristorantino Mecca
August 31, 2024 - July 21, 2025
Worked annually during summer months in the restaurant sector serving as kitchen assistant and waitress. Maintained professionalism and calm under pressure, adapting to diverse roles.
Shooting Photographer - Post Photo Production at Salotto Room Boutique
March 31, 2022 - July 21, 2025
Interior photoshoot for B&B with usage for website and social media content.
Shooting Photographer - Post Production Photo - Web Designer at Azienda L’Antico Croco
December 31, 2022 - July 21, 2025
Produced e-commerce website and performed product photography for family-run saffron cultivation company.
Shooting Photographer - Post Photo Production at Spleen Magazine
September 30, 2022 - July 21, 2025
Performed photoshoot, created graphics and textures for October 2022 article themed 'L’abbandono'.
Freelance
September 1, 2024 - Present
Support individuals and brands with market positioning, identity definition, and promotion of services or products, helping them to find an authentic and coherent voice.
Graphic Designer - Photographer at Hosting Virtuale - Agenzia di comunicazione
July 31, 2024 - July 21, 2025
Create graphics and photographic content tailored for social networks communication for agency clients.
Shooting Photographer - Social Media Manager - Graphic Designer at Bistrot 138
November 1, 2023 - Present
Specialized in the creation of appealing graphics for events and food shoots, responsible for monthly editorial planning on Instagram, promoting services, dishes, and events through strategic visual showcases. Skilled in using advanced graphic tools and conceiving compelling visual content to effectively promote the brand.
Photographer, Junior Graphic Designer, Content Creator, Social Media Manager, Marketing Coordinator at InPrimoPiano® - Magià Professional®
June 30, 2023 - July 21, 2025
Worked in the marketing and communication department. Created graphics for promos and online/offline communication, editorial calendars for social media, and promotional/informative newsletters. Collaborated with management for promotions. Photographer for hair styling fashion collections and product moodboards. Documented brand life and events for website restyling and social media. Produced advertising campaigns.
Shooting Photographer - Post Production Photo - Web Designer at Azienda L’Antico Croco
December 31, 2022 - July 21, 2025
Produced photography and post production for prestigious saffron products. Developed the company's ecommerce website and product photo shoots.
Shooting Photographer - Post Production Photo at Salotto Room Boutique
March 31, 2022 - July 21, 2025
Conducted interior photography for a B&B website and social media materials.
Cameriera - Aiuto Cuoca at Il Ristorantino Mecca
August 31, 2024 - July 21, 2025
Worked seasonally in catering from 2015 to 2024 as kitchen assistant and waitress, managing stressful situations professionally and maintaining calm. Gained flexibility and adaptability through varied roles.
Shooting Photographer - Riprese Video - Post Production - Video Editing at Spleen Magazine
July 31, 2023 - July 21, 2025
Produced photoshoot with models, graphics, and short videos aligned with the moodboard and article theme for a magazine issue.
Shooting Photographer - Post Production Photo at Spleen Magazine
September 30, 2022 - July 21, 2025
Conducted shooting and created graphics and textures as overlays according to the moodboard and article theme.
Freelance Graphic Designer and Photographer at Freelance
September 1, 2024 - Present
Supporting people and brands in market positioning by defining their identity and promoting services or products with authentic, coherent messaging.
Graphic Designer and Photographer at Hosting Virtuale - Agenzia di comunicazione
July 31, 2024 - July 21, 2025
Created graphics and photographic content for social network communication tailored to agency clients.
Shooting Photographer - Social Media Manager - Graphic Designer at Bistrot 138
November 1, 2023 - Present
Specialized in creating captivating graphics for events and food photography shoots. Responsible for monthly editorial plans on Instagram to promote services, dishes, and events with strategic visual displays.
Photographer, Video Shooting, Post Production, Video Editing at Spleen Magazine
July 31, 2023 - July 21, 2025
Executed photoshoots with models, graphics, and short videos following moodboards and article themes for the animated magazine.
Junior Graphic Designer - Content Creator - Social Media Manager - Photographer - Marketing Coordinator at InPrimoPiano® - Magià Professional®
June 30, 2023 - July 21, 2025
Part of marketing and communication department creating promotional graphics, editorial calendars for social media, newsletters, and managing promotions. Photographer for fashion styling collections and brand communication through documentary shoots.
Waitress - Kitchen Assistant at Il Ristorantino Mecca
August 31, 2024 - July 21, 2025
Worked in various roles including kitchen assistant and waitress during summer seasons. Gained excellent stress management, adaptability, and professionalism in fast-paced environments.

Education

Liceo Diploma at Liceo Sociopsicopedagogico, Giustino Fortunato-Rionero in Vulture
January 1, 2011 - December 31, 2016
Bachelor's Degree at UED - Università Europea del Design, Pescara
January 1, 2017 - December 31, 2021
Liceo Diploma at Liceo Sociopsicopedagogico, Giustino Fortunato-Rionero in Vulture (PZ)
January 1, 2011 - December 31, 2016
Bachelor's Degree at Università Europea del Design - UED, Pescara
January 1, 2017 - December 31, 2021
Liceo Sociopsicopedagogico at Giustino Fortunato-Rionero in Vulture (PZ)
January 1, 2011 - December 31, 2016
Bachelor's Degree at Università Europea del Design - Pescara
January 1, 2017 - December 31, 2021

Qualifications

Corso base di fotografia
January 1, 2016 - December 31, 2016
Corsi Online di Fotografia, Marketing e Social Media
January 1, 2021 - July 21, 2025
Corsi di Fotografia Mood Photography
January 1, 2023 - December 31, 2023
Corsi di Marketing - WEAREMARKETERS
January 1, 2024 - December 31, 2024
Corso base di fotografia
January 1, 2016 - December 31, 2016
Corsi Online di Fotografia, Marketing e Social Media
January 1, 2021 - December 31, 2023
Corsi di Fotografia Mood Photography
January 1, 2023 - December 31, 2023
Corsi di Marketing - WEAREMARKETERS
January 1, 2024 - December 31, 2024
Corso base di fotografia
January 1, 2016 - December 31, 2016
Corsi Online di Fotografia, Marketing e Social Media
January 1, 2021 - December 31, 2023
Corsi di Fotografia Mood Photography
January 1, 2023 - December 31, 2023
Corsi di Marketing - WEAREMARKETERS
January 1, 2024 - December 31, 2024

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services, Consumer Goods