I am a results-oriented digital marketing specialist with over 7 years of experience leading both local and international campaigns. I specialize in SEO, SEM, content marketing, and digital strategy, and I am passionate about driving ROI and increasing brand visibility through data-driven insights. I take pride in my strong communication skills and proven leadership, managing cross-functional teams, agencies, and vendors effectively. I thrive in dynamic environments and am known for my positive, problem-solving mindset. Whether coordinating with creative teams or analyzing performance data, I focus on aligning campaign execution with long-term brand goals to deliver tangible results and elevate the brands I work with.

Mohammed Hyder Khan

I am a results-oriented digital marketing specialist with over 7 years of experience leading both local and international campaigns. I specialize in SEO, SEM, content marketing, and digital strategy, and I am passionate about driving ROI and increasing brand visibility through data-driven insights. I take pride in my strong communication skills and proven leadership, managing cross-functional teams, agencies, and vendors effectively. I thrive in dynamic environments and am known for my positive, problem-solving mindset. Whether coordinating with creative teams or analyzing performance data, I focus on aligning campaign execution with long-term brand goals to deliver tangible results and elevate the brands I work with.

Available to hire

I am a results-oriented digital marketing specialist with over 7 years of experience leading both local and international campaigns. I specialize in SEO, SEM, content marketing, and digital strategy, and I am passionate about driving ROI and increasing brand visibility through data-driven insights. I take pride in my strong communication skills and proven leadership, managing cross-functional teams, agencies, and vendors effectively.

I thrive in dynamic environments and am known for my positive, problem-solving mindset. Whether coordinating with creative teams or analyzing performance data, I focus on aligning campaign execution with long-term brand goals to deliver tangible results and elevate the brands I work with.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Senior Media Buyer at Duke Leads FZCO
May 1, 2023 - July 21, 2025
Owned paid campaigns for UK’s top affiliate verticals: forex, finance, tax reclaims, IVA, broadband, and real estate. Partnered with networks like Awin, Huge Offers, TDot, Monetize, Mtan to drive consistent daily profits. Managed end-to-end Google, Meta, TikTok, Snapchat, Programmatic ads, and landing page testing for top-of-funnel to conversion stages. Generated 2,000+ leads for Select Group (Real Estate), resulting in 30+ property sales in 3 months. Achieved varying profit margins including 88.3% profit on Diesel Emissions Claims and 60% profit on Tax Refund campaigns, along with significant daily profits on phone deals.
Senior Media Buyer at Its Curio
May 1, 2023 - Present
Led execution of digital campaigns aligned with brand and performance goals across multiple regions. Oversaw Google Ads, Meta Ads, SEO, and UGC strategies, resulting in consistent growth in traffic, lead quality, and engagement. Managed cross-functional coordination between creative, product, and content teams to ensure cohesive messaging and brand consistency. Collaborated with external agencies to scale campaign efficiency and rollout timelines. Tracked KPIs, analyzed performance dashboards using GA4 and GTM, and presented actionable insights for ROI improvement. Assisted in budget planning and ensured efficient resource allocation. Maintained brand voice across website, newsletters, email marketing, referral programs, and event communications. Delivered 9,000+ ticket sales for Waterbomb Festival in 4 weeks with 950.8 ROAS and scaled Big Ticket lottery sales and podcast services with ROAS > 30+. Generated 50+ podcast service bookings in a month with a ROAS of 16.6.
Senior Media Buyer at Duke Leads FZCO
May 1, 2023 - July 21, 2025
Owned paid campaigns for UK's top affiliate verticals including forex, finance, tax reclaims, broadband, and real estate. Partnered with major networks driving consistent daily profits. Managed end-to-end Google, Meta, TikTok, Snapchat, programmatic ads and landing page testing from top-of-funnel to conversion stages. Key accomplishments include generating 2,000+ leads resulting in 30+ property sales, acquiring 37 customers for forex campaigns, achieving high profit margins across various campaigns, and making consistent daily profits from telecom deals.
Senior Media Buyer at Its Curio
May 1, 2023 - Present
Led execution of digital campaigns aligned with brand and performance goals across multiple regions. Oversaw Google Ads, Meta Ads, SEO, and UGC strategies driving growth in traffic, lead quality, and engagement. Managed cross-functional coordination ensuring cohesive messaging and brand consistency. Collaborated with external agencies to scale campaign efficiency and rollout timelines. Tracked KPIs using GA4 and GTM to present actionable insights for ROI improvement. Assisted in budget planning and managed brand voice across website, newsletters, email marketing, referral programs, and event communications. Achievements include delivering 9,000+ ticket sales for Waterbomb Festival with 950.8 ROAS, scaling lottery sales and podcast services with ROAS > 30+, and generating 50+ podcast bookings with ROAS of 16.6.
Digital Marketing Specialist at Bin Hendi Enterprises
September 30, 2021 - July 21, 2025
Managed paid marketing, website development, SEO, influencer marketing, and digital infrastructure for luxury fashion, F&B, real estate, and high-end furniture brands. Drove 15x revenue for General Trading vertical and AED 1M in Ramadan sales using omnichannel performance campaigns. Increased general trading sector revenue significantly through Google Ads across search, shopping, and remarketing channels.
Digital Marketing Specialist at Bin Hendi Enterprises
September 1, 2021 - July 21, 2025
Worked across luxury fashion, F&B, real estate, and high-end furniture brands, managing paid marketing, website development, SEO, influencer marketing, and digital infrastructure for dark kitchen launches and retail promotions. Successfully drove 15x revenue for General Trading vertical and achieved AED 1M in Ramadan sales using omnichannel performance campaigns.
Marketing Specialist at Fidu Properties
August 31, 2020 - July 21, 2025
Improved Google Ads ROAS by optimizing targeting, landing pages, and lead qualification for real estate campaigns. Generated over 1,170 leads in a single month while maintaining a low cost per lead. Managed end-to-end campaign setup covering creatives, landing pages, email nurturing, and sales enablement. Increased social media engagement significantly across multiple platforms.
Marketing Specialist at Fidu Properties
August 1, 2020 - July 21, 2025
Improved Google Ads ROAS from 2.8x to 7.5x by optimizing targeting, landing pages, and lead qualification for real estate campaigns. Generated 1,170+ leads in one month with cost per lead under AED 30. Led end-to-end campaign setup including ad creatives, landing pages, email nurturing, and sales enablement. Increased social media engagement significantly across multiple platforms.

Education

Bachelor of Engineering at Osmania University, India
January 1, 2015 - December 31, 2019
Bachelor of Engineering at Osmania University
January 1, 0000 - January 1, 0000

Qualifications

Google Ads Search Certification
January 1, 2023 - December 31, 2023
Google Ads Fundamentals
January 1, 2023 - December 31, 2023
Google Ads Search Certification
January 1, 0000 - January 1, 0000
Google Ads Fundamentals
January 1, 0000 - January 1, 0000

Industry Experience

Media & Entertainment, Real Estate & Construction, Retail, Financial Services, Professional Services