Hi, I'm Alix Lainé, a senior social media manager based in Paris, France. I specialize in developing and executing strategic social media plans for both global and local platforms. I handle tasks such as caption writing, performance analysis, community management, content creation, mood board development, budget tracking, and influencer collaborations. Staying up to date with the latest social media trends and platform evolutions is a key part of my work. Over the years, I've gained strong expertise in managing teams, organizing influencer and event shoots including briefs, mood boards, budgets, and coordinating photographers and videographers. I also manage UGC and KOL content creation and database development. With a solid background in communication and management, I bring a comprehensive approach to social media marketing that drives engagement and brand growth.

Alix Lainé

Hi, I'm Alix Lainé, a senior social media manager based in Paris, France. I specialize in developing and executing strategic social media plans for both global and local platforms. I handle tasks such as caption writing, performance analysis, community management, content creation, mood board development, budget tracking, and influencer collaborations. Staying up to date with the latest social media trends and platform evolutions is a key part of my work. Over the years, I've gained strong expertise in managing teams, organizing influencer and event shoots including briefs, mood boards, budgets, and coordinating photographers and videographers. I also manage UGC and KOL content creation and database development. With a solid background in communication and management, I bring a comprehensive approach to social media marketing that drives engagement and brand growth.

Available to hire

Hi, I’m Alix Lainé, a senior social media manager based in Paris, France. I specialize in developing and executing strategic social media plans for both global and local platforms. I handle tasks such as caption writing, performance analysis, community management, content creation, mood board development, budget tracking, and influencer collaborations. Staying up to date with the latest social media trends and platform evolutions is a key part of my work.

Over the years, I’ve gained strong expertise in managing teams, organizing influencer and event shoots including briefs, mood boards, budgets, and coordinating photographers and videographers. I also manage UGC and KOL content creation and database development. With a solid background in communication and management, I bring a comprehensive approach to social media marketing that drives engagement and brand growth.

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Language

French
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Social Media Manager at Kitsuné
April 1, 2024 - July 29, 2025
Develop and execute strategies for both global and local platforms, including copywriting for social media captions. Analyze performance metrics and extract key learnings to optimize future campaigns. Manage community engagement across platforms.
Senior Social Media Manager at Kitsuné
April 1, 2024 - Present
Develop and implement strategies for both global and local platforms, including social media copywriting. Analyze performance data and extract key insights to inform future initiatives. Manage online communities and ensure consistent engagement across platforms. Create digital content and moodboards, and oversee budget tracking and coordination. Stay up to date with the latest social media trends, platform innovations, and industry best practices. Team management.
Senior Social Media Manager at Unspecified
April 1, 2020 - Present
Development and implementation of strategies for global and local social media platforms including caption writing. Analysis of performances and identification of key learnings. Community management and content creation including mood boards and budget tracking. Active monitoring of latest social media trends and platform evolutions. Team management.
Senior Social Media Manager at Unspecified
March 31, 2020 - August 24, 2025
Development and implementation of strategies for global and local platforms including caption writing, performance analysis, and key learnings identification. Community management, influencer and event shooting management including briefs, mood boards, budgets, and coordination with photographers and videographers with follow-up on retouches and deliveries. Development of influencer and UGC content databases. Monitoring of social media trends, platforms, and best practices.
Social Media & Content Manager at Karl Lagerfeld
March 31, 2020 - July 29, 2025
Develop and execute strategies for both global and local platforms, including copywriting for social media captions. Analyze performance metrics and extract key learnings to optimize future campaigns. Handle crisis communication, ensuring timely and appropriate responses in sensitive situations. Manage community engagement across platforms. Oversee influencer, image, and event-related photoshoots: from brief creation, moodboard development, budgeting, and scouting photographers/videographers, to coordinating retouching and final asset delivery. Build and manage a database of influencers, UGC & KOLs. Conduct ongoing monitoring of the latest social media trends, platform updates, and industry best practices.

Education

BTS in Communication at CNED
January 1, 2015 - December 31, 2018
Artistic and Cultural Management Certificate at ATLA
January 1, 2011 - December 31, 2012
Applied Modern Literature at La Sorbonne
January 1, 2010 - December 31, 2011
BTS Communication at CNED
January 1, 2015 - January 1, 2018
Formation Management Artistique et Culturel at ATLA
January 1, 2011 - January 1, 2012
Lettres Modernes Appliquées at La Sorbonne
January 1, 2010 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet