I’m a Social Media Marketing Manager at Tunepact, where I lead content creation and distribution for a podcast featuring independent artists and music industry professionals. I specialize in building platform-specific strategies across Instagram, TikTok, YouTube, LinkedIn, and Facebook, ensuring each piece of content is optimized for reach, engagement, and growth. My expertise includes SEO-driven content writing, social media captions, short-form video promotion, and performance tracking. I analyze key metrics like engagement rates, follower growth, and video views to continuously refine strategies and deliver measurable results. I also manage LinkedIn branding and investor-focused content, particularly during fundraising campaigns, helping position brands in a professional and credible way. At the core of my work is a balance of creative storytelling and data-backed marketing

Rhitika Dutta

I’m a Social Media Marketing Manager at Tunepact, where I lead content creation and distribution for a podcast featuring independent artists and music industry professionals. I specialize in building platform-specific strategies across Instagram, TikTok, YouTube, LinkedIn, and Facebook, ensuring each piece of content is optimized for reach, engagement, and growth. My expertise includes SEO-driven content writing, social media captions, short-form video promotion, and performance tracking. I analyze key metrics like engagement rates, follower growth, and video views to continuously refine strategies and deliver measurable results. I also manage LinkedIn branding and investor-focused content, particularly during fundraising campaigns, helping position brands in a professional and credible way. At the core of my work is a balance of creative storytelling and data-backed marketing

Available to hire

I’m a Social Media Marketing Manager at Tunepact, where I lead content creation and distribution for a podcast featuring independent artists and music industry professionals. I specialize in building platform-specific strategies across Instagram, TikTok, YouTube, LinkedIn, and Facebook, ensuring each piece of content is optimized for reach, engagement, and growth.

My expertise includes SEO-driven content writing, social media captions, short-form video promotion, and performance tracking. I analyze key metrics like engagement rates, follower growth, and video views to continuously refine strategies and deliver measurable results. I also manage LinkedIn branding and investor-focused content, particularly during fundraising campaigns, helping position brands in a professional and credible way.

At the core of my work is a balance of creative storytelling and data-backed marketing

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Language

English
Fluent

Work Experience

Social Media Manager at Tunepact
December 1, 2024 - Present
Create engaging content across Instagram, LinkedIn, Facebook, Twitter, and TikTok to boost brand visibility. Analyze performance metrics using Meta Insights and Google Analytics to optimize content strategy for higher engagement. Develop AI-powered avatars to enhance digital interactions and personalize audience engagement. Implement automation strategies with ManyChat to improve response time and streamline customer interactions. Execute social media campaigns leveraging trends, competitor strategies, and influencer collaborations.
Email Marketing Specialist (Temp) at Boutique Recruiting
October 1, 2024 - September 4, 2025
Developed email automation campaigns using Active Campaign. Executed A/B testing strategies to optimize email performance. Crafted engaging email copies and optimized subject lines, increasing open rates by 30%. Cleaned email lists through Constant Contact and Active Campaign to ensure high deliverability. Analyzed key metrics like open rates, subscription growth, and click-through rates.
Digital & Social Media Marketing Intern at LMA Marketing & Advertising
December 1, 2023 - September 4, 2025
Strategized keyword research for clients resulting in a 27% increase in SEO efficiency and organic traffic. Executed comparative competitor analysis identifying key marketing insights. Implemented SEO optimized meta descriptions and schema for client websites, contributing to a 25% traffic uplift. Created engaging graphics and video content leading to a 40% rise in user engagement. Managed social media calendars and campaigns through Loomly ensuring consistent brand messaging. Analyzed KPIs to drive growth, engagement, and conversions across social platforms.

Education

MS. Digital Media Connect (Social Media Specialization) at Northeastern University, Boston, MA
September 1, 2022 - June 1, 2024
Masters of Law (Constitutional Law) at Amity University, Noida, Uttar Pradesh
August 1, 2019 - December 1, 2020
MS. Digital Media Connect (Social Media Specialization) at Northeastern University, Boston, MA
September 1, 2022 - June 1, 2024
Masters of Law (Constitutional Law) at Amity University
August 1, 2019 - December 1, 2020

Qualifications

Google Ads - Measurement Certification
January 11, 2030 - September 4, 2025
Google Ads Search Certification
January 11, 2030 - September 4, 2025
Google Analytics by LinkedIn
January 11, 2030 - September 4, 2025
Hootsuite Platform Certification
January 11, 2030 - September 4, 2025
Google Ads - Measurement Certification
January 11, 2030 - January 29, 2026
Google Ads Search Certification
January 11, 2030 - January 29, 2026
Google Analytics
January 11, 2030 - January 29, 2026
Hootsuite Platform Certification
January 11, 2030 - January 29, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education