Hi, I'm Tracy Spencer, a passionate graphic designer and creative visual storyteller based in San Jose. With over two decades of experience, I've specialized in brand development, print and digital design, and comprehensive marketing collateral. I love partnering with clients from various industries to bring their ideas to life through compelling visuals and strategic branding. Outside of design, I enjoy sharing my skills as a yoga teacher and essential oils educator, which helps me stay balanced and inspired in my creative work. I'm always eager to tackle new design challenges and collaborate on projects that make a meaningful impact.

Tracy Spencer

Hi, I'm Tracy Spencer, a passionate graphic designer and creative visual storyteller based in San Jose. With over two decades of experience, I've specialized in brand development, print and digital design, and comprehensive marketing collateral. I love partnering with clients from various industries to bring their ideas to life through compelling visuals and strategic branding. Outside of design, I enjoy sharing my skills as a yoga teacher and essential oils educator, which helps me stay balanced and inspired in my creative work. I'm always eager to tackle new design challenges and collaborate on projects that make a meaningful impact.

Available to hire

Hi, I’m Tracy Spencer, a passionate graphic designer and creative visual storyteller based in San Jose. With over two decades of experience, I’ve specialized in brand development, print and digital design, and comprehensive marketing collateral. I love partnering with clients from various industries to bring their ideas to life through compelling visuals and strategic branding.

Outside of design, I enjoy sharing my skills as a yoga teacher and essential oils educator, which helps me stay balanced and inspired in my creative work. I’m always eager to tackle new design challenges and collaborate on projects that make a meaningful impact.

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Language

English
Fluent

Work Experience

Founder and Creative Director at Sway Creative
January 1, 2002 - Present
Designed and produced professional graphic artwork for diverse projects, including event materials, brochures, newsletters, promotional items, logos, and web content. Partnered with clients and internal teams to conceptualize and execute designs from concept to final production. Managed design projects, including creating proofs, implementing revisions, and ensuring timely delivery. Developed brand identities and maintained consistent application across marketing collateral. Coordinated with vendors and print shops to oversee production, ensuring quality and cost control. Created custom designs for over 20 industries, including healthcare, education, non-profit, and tech.
Digital Design Contractor at Citrix
December 31, 2014 - July 21, 2025
Implemented and extended brand guidelines across web, print, and event graphics. Designed web advertisements and event collateral, ensuring brand consistency. Collaborated with marketing teams on digital and print projects.
Senior Graphic Designer at Easton-Bell Sports
December 31, 2013 - July 21, 2025
Designed marketing materials, including catalogs, in-store signage, product packaging, and sales collateral. Directed photoshoots and managed design teams through multi-stage production processes. Developed product graphics, custom dielines, and promotional content working with international vendors. Created and maintained a comprehensive archive of design assets.
Senior Graphic Designer at PRICE
December 31, 2006 - July 21, 2025
Developed packaging, sales sheets, and promotional materials for major video game franchises. Collaborated with licensors like Nintendo, Sega, and Disney/Pixar to align designs with established brand guidelines. Worked extensively with key art files and created custom promotional materials.
Founder and Creative Director at Sway Creative
January 1, 2002 - Present
Designed and produced professional graphic artwork for diverse projects, including event materials, brochures, newsletters, promotional items, logos, and web content. Partnered with clients and internal teams to conceptualize and execute designs from concept to final production. Managed design projects, created proofs, implemented revisions, and ensured timely delivery. Developed brand identities and maintained consistent application across marketing collateral. Coordinated with vendors and print shops to oversee production, ensuring quality and cost control. Created custom designs for over 20 industries including healthcare, education, non-profit, and tech.
Digital Design Contractor at Citrix
December 31, 2014 - July 21, 2025
Implemented and extended brand guidelines across web, print, and event graphics. Designed web advertisements and event collateral, ensuring brand consistency. Collaborated with marketing teams on digital and print projects.
Senior Graphic Designer at Easton-Bell Sports
December 31, 2013 - July 21, 2025
Designed marketing materials including catalogs, in-store signage, product packaging, and sales collateral. Directed photoshoots and managed design teams through multi-stage production processes. Developed product graphics, custom dielines, and promotional content working with international vendors. Created and maintained a comprehensive archive of design assets.
Senior Graphic Designer at PRICE
December 31, 2006 - July 21, 2025
Developed packaging, sales sheets, and promotional materials for major video game franchises. Collaborated with licensors like Nintendo, Sega, and Disney/Pixar to align designs with established brand guidelines. Worked extensively with key art files and created custom promotional materials.
Founder and Creative Director at Sway Creative
January 1, 2002 - Present
Designed and produced professional graphic artwork for diverse projects, including event materials, brochures, newsletters, promotional items, logos, and web content. Partnered with clients and internal teams to conceptualize and execute designs from concept to final production. Managed design projects, including creating proofs, implementing revisions, and ensuring timely delivery. Developed brand identities and maintained consistent application across marketing collateral. Coordinated with vendors and print shops to oversee production, ensuring quality and cost control. Created custom designs for over 20 industries, including healthcare, education, non-profit, and tech.
Digital Design Contractor at Citrix
December 31, 2014 - July 28, 2025
Implemented and extended brand guidelines across web, print, and event graphics. Designed web advertisements and event collateral, ensuring brand consistency. Collaborated with marketing teams on digital and print projects.
Senior Graphic Designer at Easton-Bell Sports
December 31, 2013 - July 28, 2025
Designed marketing materials, including catalogs, in-store signage, product packaging, and sales collateral. Directed photoshoots and managed design teams through multi-stage production processes. Developed product graphics, custom dielines, and promotional content working with international vendors. Created and maintained a comprehensive archive of design assets.
Senior Graphic Designer at PRICE
December 31, 2006 - July 28, 2025
Developed packaging, sales sheets, and promotional materials for major video game franchises. Collaborated with licensors like Nintendo, Sega, and Disney/Pixar to align designs with established brand guidelines. Worked extensively with key art files and created custom promotional materials.
Founder and Creative Director at Sway Creative
January 1, 2002 - Present
Designed and produced professional graphic artwork for diverse projects, including event materials, brochures, newsletters, promotional items, logos, and web content. Partnered with clients and internal teams to conceptualize and execute designs from concept to final production. Managed design projects including proofs, revisions, and timely delivery. Developed brand identities and maintained consistent application across marketing collateral. Coordinated with vendors and print shops to ensure quality and cost control. Created custom designs for over 20 industries including healthcare, education, non-profit, and tech.
Digital Design Contractor at Citrix
December 31, 2014 - July 28, 2025
Implemented and extended brand guidelines across web, print, and event graphics. Designed web advertisements and event collateral ensuring brand consistency. Collaborated with marketing teams on digital and print projects.
Senior Graphic Designer at Easton-Bell Sports
December 31, 2013 - July 28, 2025
Designed marketing materials including catalogs, in-store signage, product packaging, and sales collateral. Directed photoshoots and managed design teams through multi-stage production processes. Developed product graphics, custom dielines, and promotional content working with international vendors. Created and maintained a comprehensive archive of design assets.
Senior Graphic Designer at PRICE
December 31, 2006 - July 28, 2025
Developed packaging, sales sheets, and promotional materials for major video game franchises. Collaborated with licensors like Nintendo, Sega, and Disney/Pixar to align designs with established brand guidelines. Worked extensively with key art files and created custom promotional materials.

Education

BS at San Jose State University
January 1, 1998 - December 31, 2002
BS at San Jose State University
January 1, 1980 - December 31, 1984

Qualifications

Yoga Teacher and Mentor
January 1, 2015 - July 21, 2025
Essential Oils Educator
January 1, 2017 - December 31, 2020
Yoga Teacher and Mentor
January 1, 2015 - July 21, 2025
Essential Oils Educator
January 1, 2017 - December 31, 2020
Yoga Teacher and Mentor
January 1, 2015 - July 28, 2025
Essential Oils Educator
January 1, 2017 - December 31, 2020
Yoga Teacher and Mentor
January 1, 2015 - July 28, 2025
Essential Oils Educator
January 1, 2017 - December 31, 2020

Industry Experience

Healthcare, Education, Non-Profit Organization, Software & Internet, Professional Services, Media & Entertainment, Consumer Goods