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Hi, I'm Riya Lalwani, a passionate Brand & Content Marketing leader with over 5 years of experience in crafting insight-led campaigns that drive growth. I specialize in SEO-driven content, full-funnel strategies, and storytelling that resonate with audiences. I love building scalable content operations and aligning marketing efforts with business objectives to create meaningful impact. I enjoy working closely with leadership to develop GTM strategies and editorial calendars, using a data-driven approach to optimize content performance. Whether it's through social media, blogs, or email marketing, I'm committed to helping brands increase engagement and achieve their marketing goals.…Hi, I'm Riya Lalwani, a passionate Brand & Content Marketing leader with over 5 years of experience in crafting insight-led campaigns that drive growth. I specialize in SEO-driven content, full-funnel strategies, and storytelling that resonate with audiences. I love building scalable content operations and aligning marketing efforts with business objectives to create meaningful impact. I enjoy working closely with leadership to develop GTM strategies and editorial calendars, using a data-driven approach to optimize content performance. Whether it's through social media, blogs, or email marketing, I'm committed to helping brands increase engagement and achieve their marketing goals.

Riya Lalwani

Content Creator, Marketing Strategist, Brand Strategist, +4

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Hi, I'm Riya Lalwani, a passionate Brand & Content Marketing leader with over 5 years of experience in crafting insight-led campaigns that drive growth. I specialize in SEO-driven content, full-funnel strategies, and storytelling that resonate with audiences. I love building scalable content operations and aligning marketing efforts with business objectives to create meaningful impact. I enjoy working closely with leadership to develop GTM strategies and editorial calendars, using a data-driven approach to optimize content performance. Whether it's through social media, blogs, or email marketing, I'm committed to helping brands increase engagement and achieve their marketing goals.…Hi, I'm Riya Lalwani, a passionate Brand & Content Marketing leader with over 5 years of experience in crafting insight-led campaigns that drive growth. I specialize in SEO-driven content, full-funnel strategies, and storytelling that resonate with audiences. I love building scalable content operations and aligning marketing efforts with business objectives to create meaningful impact. I enjoy working closely with leadership to develop GTM strategies and editorial calendars, using a data-driven approach to optimize content performance. Whether it's through social media, blogs, or email marketing, I'm committed to helping brands increase engagement and achieve their marketing goals.

Available to hire

Hi, I’m Riya Lalwani, a passionate Brand & Content Marketing leader with over 5 years of experience in crafting insight-led campaigns that drive growth. I specialize in SEO-driven content, full-funnel strategies, and storytelling that resonate with audiences. I love building scalable content operations and aligning marketing efforts with business objectives to create meaningful impact.

I enjoy working closely with leadership to develop GTM strategies and editorial calendars, using a data-driven approach to optimize content performance. Whether it’s through social media, blogs, or email marketing, I’m committed to helping brands increase engagement and achieve their marketing goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Marketing Associate at Launcheazy

May 1, 2024 - Present

Led end-to-end content marketing functions including blog writing, website copy, case studies, and social media content aligned with inbound and outbound marketing strategies. Developed and executed GTM strategy and monthly editorial calendars. Created SEO-optimized content based on insights from tools like Google Analytics and SEMrush, resulting in a 300% increase in client website traffic and a 68.6% reduction in bounce rate. Produced high-performing LinkedIn content boosting engagement by 48,288 interactions over 3 months and monitored performance to inform strategy, demonstrating a data-driven approach.

Content Marketing Associate at Launcheazy

May 1, 2024 - Present

Led end-to-end content marketing function, including blog writing, website copy, case studies, and social media content creation aligned with inbound and outbound marketing strategies. Developed and executed GTM strategy and monthly editorial calendars, proposed original content ideas, and collaborated closely with leadership for approvals and iteration. Created SEO-optimized blogs and website copy using insights from Google Analytics, SEMrush, and Microsoft Clarity, resulting in a 300% increase in client website traffic and a 68.6% reduction in bounce rate. Produced high-performing LinkedIn content that boosted engagement by 48,288 interactions over 3 months and actively monitored content performance to inform future strategy, demonstrating a data-driven approach.

Brand Marketing Strategist, Content Creator

June 30, 2023 - July 21, 2025

Built social media and content strategies for businesses to achieve brand awareness and lead generation, increasing social media reach by 149% and engagement by 95.7%. Piloted social media initiatives on platforms such as Instagram, Facebook, and LinkedIn, scheduling 10+ weekly posts, cultivating community engagement, and analyzing quarterly results that yielded a 10% engagement increase. Conducted marketing consulting and developed a full online marketing strategy that helped secure the first three clients. Achieved average email open rates of 41.03% and click rates of 3.34%. Managed a scalable content calendar system integrated with brand campaigns, sales initiatives, and product launches.

Brand Marketing Strategist, Content Creator

June 30, 2023 - July 21, 2025

Built social media and content strategies for businesses that want to achieve brand awareness and generate leads, increasing their social media reach by 149% and engagement by 95.7%. Piloted social media initiatives for diverse platforms like Instagram, Facebook, and LinkedIn, scheduling 10+ weekly posts, cultivating community engagement, and analyzing results every quarter, yielding a 10% increase in engagement. Conducted marketing consulting & created a full-fledged online marketing strategy, which led to getting their first 3 clients. Generated 41.03% average open rate, & 3.34% click rate in email marketing. Built and maintained a scalable content calendar system integrated with brand campaigns, sales initiatives, and product launches.

Marketing Assistant at Bassma Corporate Services

August 31, 2019 - July 21, 2025

Collaborated with a business planner ensuring seamless operations. Spearheaded logistics and execution for 10+ high-profile corporate events with 50 to 200 attendees. Led a cross-functional team of 4 freelancers in copy, design, and translation to execute marketing campaigns for corporate events.

Marketing Assistant at Bassma Corporate Services

August 31, 2019 - July 21, 2025

Collaborated with a business planner, serving a multi-faceted role to ensure seamless operations. Spearheaded logistics and execution for 10+ high-profile corporate events, ranging from 50 to 200 attendees. Led a cross-functional team of 4 freelancers (copy, design, translation) to execute marketing campaigns for corporate events.

Event Marketing Associate at First Choice LLC

May 31, 2019 - July 21, 2025

Supported company marketing through social media management, content creation, design, and posting. Assisted in planning and marketing 3 social events for a real estate company. Facilitated community meetups and activities to enhance residents' experiences across multiple buildings.

Event Marketing Associate at First Choice LLC

May 31, 2019 - July 21, 2025

Supported the marketing efforts of the company through social media, writing, designing, posting, etc. Assisted in planning, organizing, and marketing 3 social events for a real estate company. Facilitated 2 community meetups and activities for residents in multiple buildings to enrich residents' experiences.

Assistant Accountant, Admin, Social Media & Operations at Al Harub Medical Center

April 30, 2019 - July 21, 2025

Managed patient communications, including calls, emails, and appointment scheduling. Supported accounting tasks by tracking financial data. Developed social media strategy; created 12-14 content pieces monthly, filmed, edited, wrote, and designed content; monitored performance. Established vendor relationships improving marketing workflow. Oversaw daily operations including personnel coordination, inventory monitoring, and repair assistance.

Assistant Accountant, Admin, Social Media & Operations at Al Harub Medical Center

April 30, 2019 - July 21, 2025

Managed patient communications, including calls, emails, and appointment scheduling. Performed accounting tasks alongside the main accountant by keeping track of the financial data. Developed a social media strategy, filmed, edited, wrote, and designed 12-14 pieces of content per month, and oversaw performance. Created relationships with vendors that improve the clinic's marketing process workflow. Oversaw daily operations, including coordinating personnel, monitoring inventory, and ordering assistance to repair damages.