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I create innovative designs for digital products that truly meet the needs of users. I collaborate closely with cross-functional teams including product managers and researchers to ensure seamless integration of design throughout the product development process. With a strong passion for Human Centred Design, I improve customer experiences by evaluating insights and customer research to solve complex problems through customer journey mapping, storyboards, and prototyping. With 15 years of experience and a proven track record of launching digital products to market, I thrive in designing solutions that balance user needs and business goals. I believe in learning from customer feedback and working iteratively to create seamless, engaging experiences from start to finish.…I create innovative designs for digital products that truly meet the needs of users. I collaborate closely with cross-functional teams including product managers and researchers to ensure seamless integration of design throughout the product development process. With a strong passion for Human Centred Design, I improve customer experiences by evaluating insights and customer research to solve complex problems through customer journey mapping, storyboards, and prototyping. With 15 years of experience and a proven track record of launching digital products to market, I thrive in designing solutions that balance user needs and business goals. I believe in learning from customer feedback and working iteratively to create seamless, engaging experiences from start to finish.

Anton Plews

Product Designer, UX Designer, UI Designer, +2

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I create innovative designs for digital products that truly meet the needs of users. I collaborate closely with cross-functional teams including product managers and researchers to ensure seamless integration of design throughout the product development process. With a strong passion for Human Centred Design, I improve customer experiences by evaluating insights and customer research to solve complex problems through customer journey mapping, storyboards, and prototyping. With 15 years of experience and a proven track record of launching digital products to market, I thrive in designing solutions that balance user needs and business goals. I believe in learning from customer feedback and working iteratively to create seamless, engaging experiences from start to finish.…I create innovative designs for digital products that truly meet the needs of users. I collaborate closely with cross-functional teams including product managers and researchers to ensure seamless integration of design throughout the product development process. With a strong passion for Human Centred Design, I improve customer experiences by evaluating insights and customer research to solve complex problems through customer journey mapping, storyboards, and prototyping. With 15 years of experience and a proven track record of launching digital products to market, I thrive in designing solutions that balance user needs and business goals. I believe in learning from customer feedback and working iteratively to create seamless, engaging experiences from start to finish.

Available to hire

I create innovative designs for digital products that truly meet the needs of users. I collaborate closely with cross-functional teams including product managers and researchers to ensure seamless integration of design throughout the product development process. With a strong passion for Human Centred Design, I improve customer experiences by evaluating insights and customer research to solve complex problems through customer journey mapping, storyboards, and prototyping.

With 15 years of experience and a proven track record of launching digital products to market, I thrive in designing solutions that balance user needs and business goals. I believe in learning from customer feedback and working iteratively to create seamless, engaging experiences from start to finish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

UX/UI Designer at AGL Energy

January 31, 2025 - July 21, 2025

Responsible for designing the "Speak to an Expert" feature addition to the "Electrify Now" online estimator that helps customers explore ways to save money with AGL. Reviewed customer interviews to identify pain points, improving user experience by allowing consumers to speak to an AGL concierge, request quotes, or explore energy plans for solar, electricity, and gas. Created high fidelity prototypes in Figma to test user experiences that enabled supplier promotions during onboarding, increasing the number of available installers to customers.

UX/UI Designer at Latitude Financial

August 31, 2024 - July 21, 2025

Developed concepts for a new Benefits section in Latitude Financial's native application to increase consumer awareness of suitable credit cards. Explored visual communication for credit card advantages across IOS, Android, and web platforms. Created Figma prototypes presented to stakeholders and agile teams, translating insights into journey maps and solid design solutions backed by rationale. Collaborated to maintain brand guideline consistency.

Product Designer at DULL Secure Network Access

March 31, 2024 - July 21, 2025

Collaborated with the CMO to produce documentation assisting company directors and engineers in presenting product evolution to eligible businesses. Played a key role in supporting company growth in the cyber security remote access market.

Digital Designer at Asahi Beverages

October 31, 2023 - July 21, 2025

Created brand-focused digital placements for Victoria Bitter, Carlton Draught, and Asahi aligned with design strategies to increase digital reach and e-commerce. Led design for a Solo product promotion aligned with the AFL Grand Final, increasing product placement and sales via an in-venue and online competition. Promoted via print media and online entry portal.

Product Designer at DULL Secure Network Access

February 28, 2023 - July 21, 2025

Designed UI concepts to simplify and improve usability of the "Realm Management" product, using visual charts like bar, line, pie charts and scatter plots to visualize device usage data, identify patterns and abnormalities for large companies. Worked closely with CMO and IT Manager to understand product evolution during onboarding, projecting a 10% increase in feature adoption. Ensured brand consistency through component design for further iterations.

UI Designer at Deakin University

September 30, 2022 - July 21, 2025

Focused on accessibility to create components for Deakin University's Design System applying inclusive design principles. Developed components including buttons, accordion, date picker, footer, modal, pagination, progress bar, and tabs to meet WCAG 2.2 AA standards. Conducted internal research to design templated PPT documents facilitating communication and presentations across university groups.

Product Designer at Latitude Financial

April 30, 2022 - July 21, 2025

Acted as design lead for the Merchant Services team, conceptualizing innovative product designs by understanding user needs and business objectives. Conducted desktop research, competitor analysis, prototyping, and testing to ensure customer satisfaction and design feasibility. Led end-to-end design of an Order Management System resulting in acquisitions of major merchants including Apple Store and David Jones. Improved Latitude Digital Wallet introducing loyalty discounts and streamlined transactions. Conducted research to identify customer friction points and designed security and privacy features.

Product Designer at E1 (Estimate One)

January 31, 2022 - July 21, 2025

Applied human-centred design principles creating a web app for site builders to vet subcontractors. Performed usability testing identifying friction points and validating onboarding processes. Led presentations to build client relationships and streamline design approval. Employed prototyping methods including low, mid, high fidelity, wireframes, and information architecture to showcase designs and page structures.

Digital Design Lead at StocksDigital

March 31, 2020 - July 21, 2025

Led end-to-end design of three publication websites, developing brands, brand guidelines, and online promotions. Presented prototypes to ensure intuitive user behaviors and consistency across platforms. Managed client relationships to understand branding needs, speeding up approvals and enhancing digital media presence.

Head of Design at M&C Saatchi Melbourne

February 29, 2016 - July 21, 2025

Led and managed a design team, ensuring appropriate task allocation to team members while mentoring and motivating the team for a growing workload. Executed concept development for new boutique digital clients as well as print and digital design for concepts, pitches, and final art. Managed key accounts including CPA Australia, Cricket Australia, and Arnold Thomas & Becker Law Firm.