Available to hire
I am a highly motivated and creative professional with over 8 years of experience in content creation, marketing, and communications. I have a proven ability to develop and execute effective strategies, manage projects, and lead teams. My expertise lies in crafting engaging content, building brand presence, and driving audience engagement across various platforms. I am adaptable and skilled in collaborating with cross-functional teams to achieve business objectives.
Throughout my career, I’ve had the privilege to work in diverse environments, leading creative vision and brand identity projects, managing social media strategies, and coordinating teams dedicated to producing high-quality deliverables. I thrive on challenges and always aim to foster innovation and creativity in every project I undertake.
Skills
Experience Level
Expert
Language
Arabic
Fluent
English
Fluent
Work Experience
Creative Director & Copywriter at Blues Agency - Egypt
December 31, 2022 - July 28, 2025Directed the creative process from concept to launch, managing branding, content creation, and execution across various platforms. Led a team of designers, content creators, and social media specialists to ensure high-quality, on-brand deliverables. Crafted engaging ad copy for social media, monitored client accounts, and managed communication to optimize audience engagement and brand awareness.
Creative Director & Copywriter at Blues Agency - Egypt
December 31, 2022 - July 28, 2025Directed the creative process from concept to launch, managing branding, content creation, and execution across various platforms. Led a team of designers, content creators, and social media specialists to ensure high-quality, on-brand deliverables. Crafted engaging ad copy for social media, monitored client accounts, and managed communication to optimize audience engagement and brand awareness.
Content Curation Lead at Provisions - UAE
January 1, 2022 - PresentResearched and sourced media assets for online shows, ensuring copyright compliance and alignment with current trends and licensing requirements. Managed Instagram content strategy and publishing, maintaining brand consistency and optimizing engagement across multiple shows.
Content Curation Lead at Provisions - UAE
January 1, 2022 - PresentResearched and sourced media assets for online shows, ensuring copyright compliance and alignment with current trends and licensing requirements. Managed Instagram content strategy and publishing, maintaining brand consistency and optimizing engagement across multiple shows.
Founder & Magazine Director at What Men Want Magazine - Egypt & UAE
January 1, 2021 - PresentDirected the overall creative vision and brand identity of the magazine, overseeing design, layout, and digital user. Led content strategy and collaborated with writers, designers, and contributors to produce and publish each issue.
Founder & Magazine Director at What Men Want Magazine - Egypt & UAE
January 1, 2021 - PresentDirected the overall creative vision and brand identity of the magazine, overseeing design, layout, and digital user experience. Led content strategy and collaborated with writers, designers, and contributors to produce and publish each issue.
Founder & Magazine Director at What Men Want Magazine - Egypt & UAE
January 1, 2021 - PresentDirected the overall creative vision and brand identity of the magazine, overseeing design, layout, and digital user. Led content strategy and collaborated with writers, designers, and contributors to produce and publish each issue.
Editor-in-Chief at InCairo Magazine - Egypt
December 31, 2020 - July 28, 2025Selected monthly magazine themes and led content planning through brainstorming sessions, while managing and coordinating a team of writers. Wrote, edited, and proofread articles, and collaborated with graphic designers to ensure cohesive visual and editorial alignment for each issue.
Editor-in-Chief at InCairo Magazine - Egypt
December 31, 2020 - July 28, 2025Selected monthly magazine themes and led content planning through brainstorming sessions, managing and coordinating a team of writers. Wrote, edited, and proofread articles, and collaborated with graphic designers to ensure cohesive visual and editorial alignment for each issue.
Social Media Specialist at Latoico. - USA
December 31, 2018 - July 28, 2025Created engaging content and attended photo sessions to produce high-quality visuals and brand materials. Represented the brand at bazaars and events, building relationships and increasing brand visibility. Developed and implemented media buying plans to optimize advertising strategies and reach target audiences.
Social Media Specialist at Latoico. - USA
December 31, 2018 - July 28, 2025Created engaging content and attended photo sessions to produce high-quality visuals and brand materials. Represented the brand at bazaars and events, building relationships and increasing brand visibility. Developed and implemented media buying plans to optimize advertising strategies and reach target audiences.
Media & Events Coordinator at Prophecy Girls Films - USA
December 31, 2017 - July 28, 2025Organized and coordinated film and documentary premiere events, ensuring smooth execution from start to finish. Managed event logistics, including venue selection, guest lists, and coordination with media outlets to secure coverage. Liaised with filmmakers, production teams, and press to ensure successful premieres and positive media exposure. Oversaw the promotion and marketing of events, increasing attendance and media visibility.
Media & Events Coordinator at Prophecy Girls Films - USA
December 31, 2017 - July 28, 2025Organized and coordinated film and documentary premiere events, ensuring smooth execution from start to finish. Managed event logistics, including venue selection, guest lists, and coordination with media outlets to secure coverage. Liaised with filmmakers, production teams, and press to ensure successful premieres and positive media exposure. Oversaw the promotion and marketing of events, increasing attendance and media visibility.
Media & Events Coordinator at Prophecy Girls Films - USA
February 1, 2017 - July 1, 2017Organized and coordinated film and documentary premiere events, ensuring smooth execution from start to finish. Managed event logistics, including venue selection, guest lists, and coordination with media outlets to secure coverage. Liaised with filmmakers, production teams, and press to ensure successful premieres and positive media exposure. Oversaw the promotion and marketing of events, increasing attendance and media visibility.
Article Writer at Niche Magazine - Egypt
December 31, 2016 - July 28, 2025Developed article ideas based on assigned topics, ensuring relevance and audience engagement. Wrote and submitted 2-3 high-quality articles per issue, adhering to editorial guidelines and deadlines.
Project Manager at BeBrand Agency - Egypt
December 31, 2016 - July 28, 2025Managed MOAP, a creative hub for undergraduates, overseeing training programs and mentorship initiatives. Coordinated project timelines, resources, and team efforts to ensure successful execution and student engagement.
Article Writer at Niche Magazine - Egypt
December 31, 2016 - July 28, 2025Developed article ideas based on assigned topics, ensuring relevance and audience engagement. Wrote and submitted 2-3 high-quality articles per issue, adhering to editorial guidelines and deadlines.
Project Manager at BeBrand Agency - Egypt
December 31, 2016 - July 28, 2025Managed MOAP, a creative hub for undergraduates, overseeing training programs and mentorship initiatives. Coordinated project timelines, resources, and team efforts to ensure successful execution and student engagement.
Article Writer at InCairo Magazine - Egypt
December 31, 2015 - July 28, 2025Conceptualized article ideas based on the assigned monthly themes, ensuring content was timely, engaging, and aligned with the magazine’s audience. Collaborated with the editorial team, incorporating feedback and adjusting content to meet the publication's vision and style.
Article Writer at InCairo Magazine - Egypt
December 31, 2015 - July 28, 2025Conceptualized article ideas based on the assigned monthly themes, ensuring content was timely, engaging, and aligned with the magazine’s audience. Collaborated with the editorial team, incorporating feedback and adjusting content to meet the publication's vision and style.
Program Coordinator at IYDA - Egypt & Germany
December 31, 2014 - July 28, 2025Coordinated with directors of partner organizations to develop and propose exchange programs, fostering international collaboration. Led program trips as a team leader, creating detailed agendas, selecting training topics, and ensuring all logistics (accommodation, meals, etc.) were arranged. Conducted interviews to select top candidates to represent the country, ensuring alignment with program goals and values. Managed visa appointments and attended embassy events as an official ambassador, supporting participants throughout the process.
Social Media Manager at Zaghruta - Egypt
December 31, 2014 - July 28, 2025Developed and executed a comprehensive content plan for social media, including general tips, vendor promotions, and bridal advice to engage the target audience. Managed daily posting on social media platforms and the website’s blog, ensuring consistent content that aligns with brand voice and objectives. Coordinated with vendors to create sponsored content and advertisements, increasing visibility and engagement for both the website and its partners.
Program Coordinator at IYDA - Egypt & Germany
December 31, 2014 - July 28, 2025Coordinated with directors of partner organizations to develop and propose exchange programs, fostering international collaboration. Led program trips as a team leader, creating detailed agendas, selecting training topics, and ensuring all logistics (accommodation, meals, etc.) were arranged. Conducted interviews to select top candidates to represent the country, ensuring alignment with program goals and values. Managed visa appointments and attended embassy events as an official ambassador, supporting participants throughout the process.
Social Media Manager at Zaghruta - Egypt
December 31, 2014 - July 28, 2025Developed and executed a comprehensive content plan for social media, including general tips, vendor promotions, and bridal advice to engage the target audience. Managed daily posting on social media platforms and the website’s blog, ensuring consistent content that aligns with brand voice and objectives. Coordinated with vendors to create sponsored content and advertisements, increasing visibility and engagement for both the website and its partners.
Education
Bachelor of Arts at Ahram Canadian University Faculty of Mass Communication
September 1, 2012 - July 1, 2016Bachelor of Arts at Ahram Canadian University, Faculty of Mass Communication
January 1, 2012 - December 31, 2016Bachelor of Arts at Ahram Canadian University Faculty of Mass Communication
January 1, 2012 - December 31, 2016Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Non-Profit Organization, Retail, Travel & Hospitality
Skills
Experience Level
Expert
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