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Hi, I'm Arfeen Farooq, a strategic communications and digital marketing professional based in Vancouver, BC. I specialize in leading integrated paid and organic campaigns, aligning messaging with brand goals to engage diverse audiences. I drive results through storytelling, stakeholder outreach, and data-driven strategies. I collaborate across teams to create branded multimedia assets and optimize campaigns using tools like Google Ads, Salesforce, HubSpot, Canva, and the Adobe Creative Suite.…Hi, I'm Arfeen Farooq, a strategic communications and digital marketing professional based in Vancouver, BC. I specialize in leading integrated paid and organic campaigns, aligning messaging with brand goals to engage diverse audiences. I drive results through storytelling, stakeholder outreach, and data-driven strategies. I collaborate across teams to create branded multimedia assets and optimize campaigns using tools like Google Ads, Salesforce, HubSpot, Canva, and the Adobe Creative Suite.

Arfeen Farooq

Content Designer, Content Creator, Digital Marketer, +5

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Hi, I'm Arfeen Farooq, a strategic communications and digital marketing professional based in Vancouver, BC. I specialize in leading integrated paid and organic campaigns, aligning messaging with brand goals to engage diverse audiences. I drive results through storytelling, stakeholder outreach, and data-driven strategies. I collaborate across teams to create branded multimedia assets and optimize campaigns using tools like Google Ads, Salesforce, HubSpot, Canva, and the Adobe Creative Suite.…Hi, I'm Arfeen Farooq, a strategic communications and digital marketing professional based in Vancouver, BC. I specialize in leading integrated paid and organic campaigns, aligning messaging with brand goals to engage diverse audiences. I drive results through storytelling, stakeholder outreach, and data-driven strategies. I collaborate across teams to create branded multimedia assets and optimize campaigns using tools like Google Ads, Salesforce, HubSpot, Canva, and the Adobe Creative Suite.

Available to hire

Hi, I’m Arfeen Farooq, a strategic communications and digital marketing professional based in Vancouver, BC. I specialize in leading integrated paid and organic campaigns, aligning messaging with brand goals to engage diverse audiences.

I drive results through storytelling, stakeholder outreach, and data-driven strategies. I collaborate across teams to create branded multimedia assets and optimize campaigns using tools like Google Ads, Salesforce, HubSpot, Canva, and the Adobe Creative Suite.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Marketing Consultant at Self-employed

January 1, 2024 - Present

Advise North American clients on digital communications and social media strategy to enhance brand engagement and awareness. Develop and implement customized social media content plans across LinkedIn, Instagram, and Facebook, aligning with brand voice and strategic goals. Deliver analytics reports and recommendations to improve content reach, user engagement, and campaign performance.

Marketing Manager – Digital & Paid Media at Alibaba Group

November 1, 2022 - December 1, 2023

Developed and executed multi-channel digital campaigns (Google, Meta, LinkedIn) to support strategic brand storytelling, resulting in a 42% increase in website traffic and 29% growth in social media followers. Designed targeted CRM and email campaigns using Salesforce and HubSpot, boosting open rates by 25% and repeat engagement by 20%, aligning with customer lifecycle strategies. Managed and optimized over $500K in marketing budgets, achieving a 40% higher ROI through strategic spend planning and audience segmentation. Conducted A/B testing and audience research to refine messaging and boost organic reach by 60% across social platforms. Applied Adobe Creative Suite and Canva to create branded multimedia assets aligned with campaign goals and accessibility standards.

Marketing Associate at Alibaba Group

December 1, 2020 - October 1, 2022

Supported the development of integrated content strategies, boosting lead conversion by 150% via SEO and optimized website content. Coordinated digital engagement efforts and CRM segmentation to enhance customer retention by 15%. Improved search visibility and accessibility through targeted content optimization using WordPress and Semrush. Provided performance insights to leadership using Google Analytics and Tableau, informing strategy for a $3M revenue increase.