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I am a results-driven communications and digital marketing specialist with 3+ years of experience executing social media strategies, managing content calendars, and driving engagement through data-informed campaigns. I excel at turning insights into action, delivering campaigns that resonate with audiences and support business goals. I thrive in collaborative environments, creating high-performing content, managing communities, and guiding cross-functional teams to tell authentic brand stories across platforms.…I am a results-driven communications and digital marketing specialist with 3+ years of experience executing social media strategies, managing content calendars, and driving engagement through data-informed campaigns. I excel at turning insights into action, delivering campaigns that resonate with audiences and support business goals. I thrive in collaborative environments, creating high-performing content, managing communities, and guiding cross-functional teams to tell authentic brand stories across platforms.

Arfeen Farooq

Content Designer, Content Creator, Digital Marketer, +7

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I am a results-driven communications and digital marketing specialist with 3+ years of experience executing social media strategies, managing content calendars, and driving engagement through data-informed campaigns. I excel at turning insights into action, delivering campaigns that resonate with audiences and support business goals. I thrive in collaborative environments, creating high-performing content, managing communities, and guiding cross-functional teams to tell authentic brand stories across platforms.…I am a results-driven communications and digital marketing specialist with 3+ years of experience executing social media strategies, managing content calendars, and driving engagement through data-informed campaigns. I excel at turning insights into action, delivering campaigns that resonate with audiences and support business goals. I thrive in collaborative environments, creating high-performing content, managing communities, and guiding cross-functional teams to tell authentic brand stories across platforms.

Available to hire

I am a results-driven communications and digital marketing specialist with 3+ years of experience executing social media strategies, managing content calendars, and driving engagement through data-informed campaigns. I excel at turning insights into action, delivering campaigns that resonate with audiences and support business goals.

I thrive in collaborative environments, creating high-performing content, managing communities, and guiding cross-functional teams to tell authentic brand stories across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Digital Marketing Consultant at Self-employed

January 1, 2024 - Present

Advise North American clients on digital communications and social media strategy to enhance brand engagement and awareness. Develop and implement customized social media content plans across LinkedIn, Instagram, and Facebook, aligning with brand voice and strategic goals. Deliver analytics reports and recommendations to improve content reach, user engagement, and campaign performance.

Marketing Manager – Digital & Paid Media at Alibaba Group

November 1, 2022 - December 1, 2023

Developed and executed multi-channel digital campaigns (Google, Meta, LinkedIn) to support strategic brand storytelling, resulting in a 42% increase in website traffic and 29% growth in social media followers. Designed targeted CRM and email campaigns using Salesforce and HubSpot, boosting open rates by 25% and repeat engagement by 20%, aligning with customer lifecycle strategies. Managed and optimized over $500K in marketing budgets, achieving a 40% higher ROI through strategic spend planning and audience segmentation. Conducted A/B testing and audience research to refine messaging and boost organic reach by 60% across social platforms. Applied Adobe Creative Suite and Canva to create branded multimedia assets aligned with campaign goals and accessibility standards.

Marketing Associate at Alibaba Group

December 1, 2020 - October 1, 2022

Supported the development of integrated content strategies, boosting lead conversion by 150% via SEO and optimized website content. Coordinated digital engagement efforts and CRM segmentation to enhance customer retention by 15%. Improved search visibility and accessibility through targeted content optimization using WordPress and Semrush. Provided performance insights to leadership using Google Analytics and Tableau, informing strategy for a $3M revenue increase.

Freelance Digital Marketing Consultant

January 1, 2024 - Present

Own and execute end-to-end social media strategies across LinkedIn, Instagram, and Facebook, developing content calendars, messaging, and performance optimization. Create engaging multimedia content (short-form video, graphics, copy) to drive engagement and brand visibility. Analyze metrics to identify trends and optimize strategy, improving engagement rates and reach. Collaborate with clients and creatives to deliver campaigns aligned with brand voice and objectives.