Available to hire
I am an experienced brand and campaign manager with a passion for creating impactful, data-driven marketing strategies that drive client acquisition and brand growth. Over the past 11 years, I’ve led specialist teams across campaign strategy, lead generation, SEO, PPC, and email marketing for sectors like Retail, Real Estate, and Event Management. I enjoy collaborating with global stakeholders to deliver multi-channel campaigns that align with business priorities and regulatory standards.
I thrive in fast-paced environments, using agile leadership skills to manage budgets and compliance while optimizing digital and social media strategies. Proficient in tools like Google Analytics, Salesforce, and Tableau, I use data insights to enhance campaign performance and audience engagement. Committed to continuous learning, I also focus on mentoring teams and ensuring global marketing compliance in all projects I lead.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Brand and Campaign Marketing Manager at GEDU Services Pvt. Ltd.
February 1, 2023 - PresentCreated campaign strategies and social media calendar for compelling posts across various platforms. Led a team of 10-12 experts in social media marketing, content creation, design, video development, SEO/SCM. Demonstrated agile leadership driving campaign operations during peak periods. Managed multi-channel digital campaigns, aggregating and analyzing data for executive dashboards to measure and optimize performance. Stayed updated on industry trends and ensured social media campaigns adhered to branding, legal, and data privacy regulations. Managed end-to-end B2B multi-channel marketing campaigns, collaborated with cross-border teams to maintain regulatory compliance and brand consistency, and effectively managed campaign budgets of 200-300K USD.
Campaign and Media Manager at GEDU Services Pvt. Ltd.
February 1, 2023 - PresentCreated and executed campaign strategies and social media calendars for various platforms; led a team of 10-12 experts in social media marketing, content creation, design, and video development. Demonstrated agile leadership by independently managing campaign operations during peak periods. Developed executive dashboards for performance measurement and optimization. Spearheaded compliance governance for over 30 social media campaigns, ensuring adherence to branding, legal, and data privacy regulations globally. Managed multi-channel B2B marketing campaigns driving strategic brand and business growth. Optimized campaign strategies in collaboration with cross-border teams, managed budgets of 200-300K USD, and ensured marketing compliance including GDPR adherence. Leveraged analytics tools like Meltwater and Google Analytics to improve campaign engagement and effectiveness, while mentoring teams across geographies.
Campaign and Media Manager at GEDU Services Pvt. Ltd.
February 1, 2023 - PresentCreated campaign strategies and social media calendar for compelling posts on various social media platforms. Led a team of 10-12 experts skilled in social media marketing, content creation, design, and video development. Demonstrated agile leadership during peak periods while independently driving campaign operations. Expert in creating and maintaining project plans for multi-channel digital campaigns and aggregating data to create executive dashboards for performance measurement and campaign optimization. Spearheaded compliance oversight for 30+ social media campaigns ensuring adherence to branding, legal, and data privacy regulations. Led 10+ years of end-to-end B2B multi-channel marketing campaigns, including paid media, webinars, thought leadership, and web initiatives while managing budgets between $200K and $300K. Collaborated with cross-border content and design teams to optimize social media strategies and ensured global marketing compliance including GDPR. Used analytics tool
Campaign and Media Manager at GEDU Services Pvt. Ltd.
February 1, 2023 - PresentLed a team of 10-12 professionals across social media marketing, content creation, design, and video development. Developed campaign strategies and social media content calendars for multiple platforms. Oversaw agile leadership during peak periods, ensuring high performance of cross-functional marketing teams. Created and maintained project plans for multi-channel digital campaigns. Analyzed campaign data to create executive dashboards and optimize performance. Managed compliance oversight for numerous social media campaigns, adhering to branding, legal, and data privacy regulations globally. Collaborated with cross-border teams to optimize social media marketing strategies while maintaining regulatory compliance and brand consistency. Executed multi-channel campaign strategies including paid media, webinars, and thought leadership content aligned with global business priorities. Controlled campaign budgets ranging from 200-300K USD with accurate forecasting and optimization of marketi
Digital Media Lead at VIRTUAL EMPLOYEE PVT. LTD
January 31, 2023 - July 22, 2025Monitored social media optimization (SMO) and search engine marketing (SEM) campaigns with monthly reporting. Prepared social media calendars, ensured program compliance, improved content based on performance metrics. Experienced with platforms including Facebook, Google, Bing, Instagram, Pinterest, LinkedIn, Snapchat, and TikTok. Managed workflow, media plans, budgets, and campaign QA reports.
Digital Media Lead at VIRTUAL EMPLOYEE PVT. LTD
January 31, 2023 - July 22, 2025Managed monthly social media optimization (SMO) and SEM campaigns. Prepared weekly and monthly social media calendars. Ensured program compliance with internal and external reviewers. Created workflows, media plans, budget summaries, and competitive reports. Provided optimization recommendations and built trackers to manage budget pacing. Handled campaign QA, audience audits, client communications, and vendor coordination.
Digital Media Lead at VIRTUAL EMPLOYEE PVT. LTD
January 31, 2023 - July 22, 2025Prepared monthly and weekly reports, managed SMO and SEM campaigns, and created social media calendars for prospects. Maintained program compliance with internal and external reviewers and teams. Managed ORM and content writing and enhanced content based on past performance. Experience with Facebook, Google, Bing, Instagram, Pinterest, LinkedIn, Snapchat, and TikTok platforms. Maintained workflow, media plans, buying guidelines, budget summaries, and competitive reports. Provided optimization recommendations and tracked campaign spend. Handled campaign quality assurance, reports, and client calls. Partnered with internal stakeholders for content approval and vendor coordination.
Digital Media Lead at VIRTUAL EMPLOYEE PVT. LTD
January 31, 2023 - July 22, 2025Prepared monthly reports and monitored ongoing SMO and SEM marketing campaigns. Managed social media calendars and maintained program compliance with internal reviewers and cross-functional teams. Conducted ORM and content writing, improving content based on past performance. Experienced with platforms like Facebook, Google, Bing, Instagram, Pinterest, LinkedIn, Snapchat, and TikTok. Created and maintained workflows, media plans, budget summaries, and reports. Optimized campaign performance and handled campaign QA and competitive reports. Coordinated with internal stakeholders for content approval and vendor management.
Media Analyst at PUBLICIS SAPIENT
August 31, 2021 - July 22, 2025Owned media strategy across teams ensuring campaign success. Identified target audiences and analyzed their behavior and media habits. Maintained workflows, media plans, buying guidelines, budget summaries, and competitive reports. Assisted in strategic campaign analysis and optimization.
Media Analyst at PUBLICIS SAPIENT
August 31, 2021 - July 22, 2025Owned media strategy across teams to ensure campaigns were successful. Identified target audiences and analyzed media habits. Created and maintained workflows, media plans, budgets, and competitive reports. Managed campaign implementation and optimization. Developed media plans and forecasting documents for B2B clients.
Media Analyst at PUBLICIS SAPIENT
August 31, 2021 - July 22, 2025Owned the media strategy across teams ensuring campaign success. Identified target audiences and analyzed behavior and media habits. Created and maintained workflow, media plans, buying guidelines, budget summaries, and competitive reports. Assisted with day-to-day implementation and strategic campaign analysis. Developed media plans and forecasting documents for B2B clients.
Media Analyst at PUBLICIS SAPIENT
August 31, 2021 - July 22, 2025Owned media strategy across teams to ensure campaign success. Identified target audiences and analyzed their behavioral characteristics. Created and maintained workflows, media plans, buying guidelines, budget summaries, and competitive reports. Supported strategic campaign analysis. Created media plans and forecasting documents for B2B clients.
Senior Social Media Analyst at STORI DIGITAL
August 31, 2020 - July 22, 2025Owned media strategy across all teams ensuring successful campaign setup. Identified target audiences, analyzed their characteristics and media habits. Created and maintained workflows, media plans, buying guidelines, budget summaries, and competitive reports. Conceptualized day-to-day campaign implementation, optimization, and performance. Identified and collaborated with influencers to expand reach and engagement.
Senior Social Media Analyst at STORI DIGITAL
August 31, 2020 - July 22, 2025Owned media strategy across teams, ensuring successful campaign setups. Identified target audiences and their media habits. Created and maintained workflows, media plans, budget summaries, and competitive reports. Optimized day-to-day implementation and performance of ongoing campaigns. Engaged influencers to expand reach and engagement.
Senior Social Media Analyst at STORI DIGITAL
August 31, 2020 - July 22, 2025Owned media strategy across teams, ensuring campaigns were set up for success. Identified target audiences and analyzed their behavior and media habits. Created and maintained workflow, media plans, buying guidelines, budget summaries, and competitive reports. Conceptualized day-to-day implementation, optimization, and performance of ongoing campaigns. Assisted in strategic analysis and worked with influencers to expand reach and engagement.
Senior Social Media Analyst at STORI DIGITAL
August 31, 2020 - July 22, 2025Owned media strategy across teams ensuring successful campaign setups. Analyzed target audience characteristics and media habits. Managed workflows, media plans, budget summaries, and competitive reports. Implemented and optimized ongoing campaigns. Worked with influencers to expand reach and engagement.
Senior Social Media Analyst at TATVA MEDIA PVT. LTD
February 28, 2019 - July 22, 2025Managed social media campaigns and monthly reports. Monitored ongoing marketing campaigns and prepared presentations and weekly calendars for prospective clients. Worked on Online Reputation Management (ORM), SMS marketing, and content writing.
Senior Social Media Analyst at TATVA MEDIA PVT. LTD
February 28, 2019 - July 22, 2025Managed social media campaigns with monthly reports and monitoring. Prepared client presentations and weekly calendars. Duties included Online Reputation Management (ORM), SMS marketing, and content writing.
Senior Social Media Analyst at TATVA MEDIA PVT. LTD
February 1, 2019 - July 22, 2025Managed social media campaigns and prepared monthly reports. Monitored ongoing marketing campaigns and created weekly calendars. Enhanced online reputation management (ORM), SMS marketing, and content writing.
Senior Social Media Analyst at TATVA MEDIA PVT. LTD
February 1, 2019 - July 22, 2025Managed social media campaigns, prepared monthly reports, and monitored ongoing marketing efforts. Created weekly social media calendars and handled online reputation management (ORM), SMS marketing, and content writing.
Art Research Analyst at ART RECOVERY INDIA PVT. LTD
January 31, 2016 - July 22, 2025Provided search and recovery services for collectors, art trade, insurers, and worldwide law enforcement agencies. Researched cases using various police databases including FBI, INTERPOL, CARABINIERI, NYPD, and others.
Art Research Analyst at ART RECOVERY INDIA PVT. LTD
January 31, 2016 - July 22, 2025Provided search and recovery services for collectors, art trade, insurers, and worldwide law enforcement. Researched cases from multiple police and war databases including FBI, INTERPOL, NYPD.
Art Research Analyst at ART RECOVERY INDIA PVT. LTD
January 31, 2016 - July 22, 2025Provided search and recovery services to collectors, art trade, insurers, and worldwide law enforcement. Researched cases from police databases like FBI, INTERPOL, CARABINIERI, NYPD, and war databases.
Art Research Analyst at ART RECOVERY INDIA PVT. LTD
January 31, 2016 - July 22, 2025Provided search and recovery services to collectors, art trade, insurers, and law enforcement worldwide. Conducted research using police databases including FBI, INTERPOL, CARABINIERI, NYPD, and wartime databases.
Education
PGDM at Welingkar Institute of Management
January 1, 2019 - December 31, 2021B.F.A at Tecnia Institute of Art and Design
January 1, 2011 - December 31, 2014PGDM at Welingkar Institute of Management
January 1, 2019 - December 31, 2021B.F.A at Tecnia Institute of Art and Design
January 1, 2011 - December 31, 2014PGDM at Welingkar Institute of Management
January 1, 2019 - December 31, 2021BFA at Tecnia Institute of Art and Design
January 1, 2011 - December 31, 2014PGDM at Welingkar Institute of Management
January 1, 2019 - December 31, 2021B.F.A at Tecnia Institute of Art and Design
January 1, 2011 - December 31, 2014Qualifications
AI and Career Development – University of Maryland
January 1, 2025 - December 31, 2025HubSpot Social Media Certification
January 11, 2030 - July 22, 2025Google Ads – Search, Display & Shopping
January 11, 2030 - July 22, 2025Facebook Blueprint Certification
January 11, 2030 - July 22, 2025B2B Marketing & Marketing to Millennials – LinkedIn
January 11, 2030 - July 22, 2025YouTube Channel Growth, Asset Monetization & Ownership
January 11, 2030 - July 22, 2025Public Relations Foundation – LinkedIn
January 11, 2030 - July 22, 2025PGDM, Media and Advertising
January 1, 2019 - December 31, 2021AI and Career Development – University of Maryland
January 1, 2025 - December 31, 2025HubSpot Social Media Certification
January 11, 2030 - July 22, 2025Google Ads – Search, Display & Shopping
January 11, 2030 - July 22, 2025Facebook Blueprint Certification
January 11, 2030 - July 22, 2025B2B Marketing & Marketing to Millennials – LinkedIn
January 11, 2030 - July 22, 2025YouTube Channel Growth, Asset Monetization & Ownership
January 11, 2030 - July 22, 2025Public Relations Foundation – LinkedIn
January 11, 2030 - July 22, 2025HubSpot Social Media Certification
January 11, 2030 - July 22, 2025Google Ads – Search, Display & Shopping
January 11, 2030 - July 22, 2025Facebook Blueprint Certification
January 11, 2030 - July 22, 2025B2B Marketing & Marketing to Millennials – LinkedIn
January 11, 2030 - July 22, 2025YouTube Channel Growth, Asset Monetization & Ownership
January 11, 2030 - July 22, 2025Public Relations Foundation – LinkedIn
January 11, 2030 - July 22, 2025AI and Career Development – University of Maryland
January 1, 2025 - July 22, 2025HUBSPOT Social Media Certification
January 1, 2021 - December 31, 2021Advertising on LinkedIn
January 1, 2021 - December 31, 2021Google Display, Shopping, Search Certified
January 1, 2021 - December 31, 2021B2B Marketing on LinkedIn
January 1, 2021 - December 31, 2021Marketing to Millennials by LinkedIn
January 1, 2021 - December 31, 2021Public Relations Foundation by LinkedIn
January 1, 2021 - December 31, 2021Certified in YouTube Channel growth, Asset monetization & Ownership
January 1, 2021 - December 31, 2021Facebook Blueprint certification
January 1, 2021 - December 31, 2021Industry Experience
Real Estate & Construction, Retail, Education, Consumer Goods, Travel & Hospitality, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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